Marketing and communications Manager
West Bay Medicare -Qatar
Total years of experience :17 years, 10 Months
- Responsible for the successful management and implementation of marketing activities in Qatar.
- Working directly with other functional teams to develop the necessary strategies and tactics supporting marketing and communication plans, and also manages region-specific events, provides content/resource support for marketing and communication initiatives, and tracks metrics for assigned programs.
-Managing the launch of campaigns, initiatives and communications in Qatar and working as part of a team to ensure marketing and communication activities meet assigned objectives.
- Ensure communications messages are consistent across all mediums, and perform content management including planning, editing and writing content as well as preparing layouts.
- Performing analysis of market competitors, patient census, physician, hospital relations and promotional tactics using both internal and external data resources to enhance the development of marketing messages and approaches.
- Creating and developing marketing outreach plans for regional areas by involving appropriate Operations and Market Development leaders.
- Responsible for managing target marketing expenses and crafting messaging to produce highly engaging presentations, collateral, advertisements, case studies, web content, and videos.
Head of Marketing & Communications responsible for developing and delivering the communications plans to support the key business segments. Working closely with the internal and external stakeholders to ensure maximum return on investment and to help achieve commercial goals of the firm.
• To ensure the communications strategy is aligned with the organization's corporate communication
• To be responsible for stakeholder management, working closely with the CEO, CFO, IT and HR Dept.
• To be accountability for creating marketing and communication plans and strategies
• To lead campaigns to improve patients and employee’s engagement
• To be proficient in crisis communications
• To continually improve the communications of the business.
Hamad Medical Corporation
Marketing Project Manager
• Brand Development Focus:
- Partner with Operations Managers and local teams including community engagement leaders on plan implementation to enroll patients through establishing the brand and increasing awareness and consideration
- Developed and managed long term Campaign throughout Doha, and create awareness among the public.
Major campaign: Diabetes Awareness, Smart weigh program, Stroke Awareness, and Organ
Donation.
- Developed and produced content for web, blog, social media and print materials for each handled project
- New Brand Identity Development and implementation throughout new hospitals/ and project:
Women Wellness Hospital, Communicable Diseases Hospital, and Enaya Center.
• Conference Focus:
Project lead for 2 yrs of the Middle East Forum in collaboration with Institute of Healthcare Improvement (IHI):
- Implemented and developed new program initiatives in cooperation with department leaders and IHI Members.
- Developed and implemented 3 yrs Strategic Marketing and Communication plan to promote the conference throughout the GCC and Qatar: Strategic plan include media buying, own media, and Press controlling.
- Play a leadership role in the organization and management the event including but not limited to pre and post-conference meetings, logistical issues, program development post conference evaluation management and lead follow-up
- Responsible for ensuring all pre and post conference marketing initiatives are created and deployed including but not limited to direct mailings, advertising etc.
Other responsibilities:
• Implemented Strategic marketing plans, with comprehensive marketing programs that attract, engage, nurture and convert prospects along the consumer journey.
• Responsible of managing consultative processes and developing work plans to progress projects.
• Define project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders
• Developed full-scale project plans and associated communications documents
• Effectively communicate project expectations to team members and stakeholders
• Determine and assess need for additional staff and/or consultants and make the appropriate recruitment if necessary during project cycle
• Identified and managed project dependencies and critical path, Plan and schedule project timelines and milestones.
• Developed and delivered progress reports, proposals, requirements documentation, and presentations
• Responsible for the overall strategic marketing campaign and Sponsorship buying
• Define opportunities for local & international sponsorships and partnerships and manage those properties through a clearly defined activation plan in collaboration with PR and events teams, and in coordination with global brand.
• Act as point person for sales channel marketing support. Address representative requests for events, conferences, tradeshows, booth properties, training, advertising, collateral, etc. and
• Develop and maintain project plans for key marketing activities.
• Coordinate resources and escalate issues to assure timely completion
• Manage multiple, simultaneous project schedules working under direction of AZF advisory board members
• Create, track and manage estimates and budgets
• Oversee print production management and vendor coordination
• Manage all internal and external communications of AZF
• Coordinate with external consulting agency to establish a brand strategy and brand execution guidelines through the AZF organization.
• Establish the communication strategy, plan and policies, and disseminate these throughout AZF Members
• Provide reports, research, and coordinate meetings
- Facilitated and supported the future strategic development of the Department through
executive event management.
- Developed, planned, implemented and evaluated programs of conferences, campaigns and
forums for senior internal and external stakeholders that contribute to the enhancement of
the zones reflection.
- Monitored projects throughout to ensure a professional service is maintained, Review
feedback sheets and implement recommendations where appropriate.
- Maintained and updated Event Calendar on the Intranet
- Provided guidance, direction and support to the team whilst maintaining their motivation
and enthusiasm to successfully deliver events
- Maintained a detailed work schedule for each event and co-ordinate with other internal
divisions.
- Reported team progress through regular meetings and reviews to ensure that deadlines are met.
- Delivered events on time and within budget to meet/exceed Executives expectations.
- Developed, managed and coordinated with design agencies when necessary to design stands
for external events.
- Travel on site for inspection and accompany events as required.
- Developed and implemented the marketing strategies, plans and programs to promote the
services of a start-up hospital.
- Supported the hospital in strengthening its relations with the local, regional and
international organizations and agencies in the fields of Orthopedics, Sports Medicine and
Sports Science.
- Promoted and marketed the hospital’s facilities and services to potential customer groups,
including international sports federations / associations, athletes, schools, and individual
community customers.
- Promoted the corporate identity amongst Hospital staff by standardizing logos, corporate
colors, designs & layouts.
- Seek out opportunities to reinforce the Hospital’s Corporate Brand Identity- Enhanced the image of the facilities, including way-finding signage, advertising spots.
- Established departmental guidelines, policies, and procedures.
- Design, preparation, print and distribution of all marketing collaterals, educational health
material, pamphlets, flyers, and serviettes.
- Creation of the staff newsletter, corporate brochures, program leaflets & other educational
marketing material.
- Planed, organized and managed events, seminars, exhibitions such as FIFAMedical Centre
of Excellence Inauguration Ceremony, sports medicine and applied science conferences, and
press conferences.
- Contact database management, and development of VIP protocols and guidelines.
- Performed market research to identify and recommend new growth areas for the Hospital,
reflected in packaging of new services and to attract new clients, and tap new markets.
