Regional Manager
Merck Serono Pakistan (Pvt.) Limited.
Total years of experience :28 years, 9 Months
As Regional Manager (January 2007 to date)
Key Responsibilities
• Controls, directs & co-ordinates sales & marketing services in the region to achieve sales targets and related objectives.
• Allocates & supervises SPOs (Scientific Promotion Officers) in a region to ensure effective coverage of the designated market segments.
• Provide on job training/ coaching to the SPOs to develop their skills & improve effectiveness.
• Conducts sales meetings & communicates new strategies to the sales force.
• Assists in establishing sales targets & budgets.
• Establishes & maintains relationships with distributors and customers.
• Provides key communication linkage among sales, marketing & other functions.
• Advises management on consumer trends and feedback.
• Conducts interviews for the selection of new SPOs.
• Monitors distributor activities & ensure inventory levels are maintained according to targets, stocks are properly stamped & stored, proper supplies & booking of distributor in the market.
As Project Specialist Gastroenterology (January 2004 to December 2006)
Key Responsibilities
• Identification of target market & development of marketing strategies to cater the needs of the market.
• Planning and execution of marketing campaign
• Involved in market & product development, meeting with prospects and get new business.
• To arrange different CMEs/ business meetings.
As Scientific Promotion Officer (September 1995 to December 2003)
Key Responsibilities
• Promote products of Business Unit / Company to assigned customers and to increase sales in the allocated territory.
• To manage the institutional business.
• Conduct market survey to find: - Market trend.
- Own product position & movement.
- Competitor's product position & movement.
- Stock position.
- Expiry status.
Special Assignment:
Also worked as an ISO Coordinator for the field force to ensure smooth implementation of quality standards.
• Advanced Bio-Medical Training Course comprising of 4 modules including, Introduction to Biological Concepts/ Blood and Inflammation; Gastrointestinal & Cardiovascular; Respiration/ Renal/ Endocrine; and Neurosciences/ Reproduction (Organised & conducted by the Department of Biological and Biomedical Sciences, The Agha Khan University, 2007-2008)
Masters of Science. In 1994. (IST Div.) Major-Physics
B.Sc. Honors. In 1993. (IST Div.) Major-Physics