Execution/Brand Activation Executive
dubai refreshments (psc) - pepsi
مجموع سنوات الخبرة :16 years, 4 أشهر
Ensure the achievement of sales targets through close follow up using my persuasive and high communication skills techniques
Evaluate the modern trade execution team as per Pepsi merchandising strategy/plano-gram standards
Ensure Customer Development Agreement is in compliance with the aggressive set objectives and being implemented outlet by outlet
Monitor accurately the POSM usage and allocation to ensure dominance and high visibility, and track promo success through sell in/ sell out parameters
Recommend execute resolutions to support sales volume and market share across modern trade channel
Conduct monthly and quarterly training sessions and presentations about sales techniques, excellent merchandising, communication abilities, leadership skills, and any new launches or market development ideas
Achievements
Fast development of my role as Trade Marketing Supervisor to extend to various areas of business
Improve cross communication in department through delegation and proper channelling of information flow
Steady yearly target achievement with a record of 102% for the year 2011
Increase market share substantially for Aquafina and Lipton Ice Tea in 2011 by 4%
Improve and increase products availability and visibility in UAE
Motivating and assuring single minded profit oriented team with a strict follow up of company set policies, procedures and targets
5 successful sales techniques and merchandising and execution presentations (preparing and presenting)
Achieve the corporate sales targets
Accomplish excellent relations with my clients
Increase sales achievements by ensuring superior visibility, availability and dominance
Purchasing and Logistics Supervisor
Planning, stocks management, and marketing BTL activities involvement
Purchasing all materials food and non food for the butchery branches of Alislami throughout UAE
Supervising and assigning distribution route plans for fresh meat and fresh chicken
Managing stocks on hand in warehouse insuring excellent logistics and prevention of any health hazard situations
Achievements
24% growth in sales of handled Key Accounts
Unique relationship with customers
Listing ALL SKUs (some free of charge) in Fucom Geant and Hyper Panda and extra 11 SKUs in Spinney’s
Direct negotiation of contracts that resulted in recognizable decrease in rebates spending and