Nawras Hallak

• Supply Chain Transformation & Expansion: To accelerate revenue and optimize inventory, I
led a multi-tiered fulfillment strategy across diverse markets. I executed tactical transitions by
shifting smaller markets to store-based fulfillment, while spearheading a strategic move from
LDC to RDC models to build cross-border capabilities. This dual-approach transformation
enabled online channel entry into new markets and expanded product assortments, resulting
in a 9% revenue increase and a 30% reduction in inventory holding costs.
• IT Investment & Governance: Defined and executed the enterprise digital roadmap, ensuring
alignment between IT investments and corporate business strategy. Established robust
governance frameworks to manage departmental budgets, optimize resource allocation, and
ensure continuous compliance with Group cybersecurity standards and international IT
service delivery mandates.
• Process Excellence: I launched a Six Sigma-based transformation program to eliminate
operational bottlenecks and streamline workflows. By fostering a culture of continuous
improvement, I delivered an 11% increase in team productivity and a 5% reduction in annual
operational costs.
• Strategic Market Entry: Directed the end-to-end design of supply chain and omnichannel
journeys for the successful market launch of ULTA Beauty and PRIMARK. By aligning multi-
vertical project teams, I ensured seamless market entry and operational stability during high
stakes brand rollouts.
• Ensured full compliance with Group IT policies and cybersecurity mandates by implementing
robust governance frameworks, standardizing IT service delivery, and conducting regular risk
assessments for mission-critical solutions.

• Portfolio Impact: Managing a high-velocity project environment, I oversaw 20+ digital
transformation initiatives spanning merchandising, finance, and supply chain operations.
Through proactive communication and rigorous project governance, I delivered a cumulative
$3M ROI to the organization.
• Enterprise Architecture & Operational Resilience: Led the integration of complex ERP (SAP
S/4HANA) and cloud-based applications, acting as the primary technical authority for system
architecture and vendor procurement. Designed and stress-tested IT disaster recovery and
business continuity plans to ensure 99.9% uptime for mission-critical retail operations, while
driving a culture of operational excellence through data-informed decision-making.

• Systems Modernization: When tasked with modernizing the brand portfolio, I led the
migration from legacy systems to Oracle ERP and OMS solutions. This initiative automated
critical workflows, which significantly improved stock accuracy and laid the architecture for a
scalable, omnichannel order fulfillment ecosystem.
• Strategic Leadership: I directed a team of Business Transformation Leads to execute
complex initiatives including marketplace integration and revamping customer order
journeys. These initiatives directly contributed to a 6% revenue increase across three key
flagship brands.

• Customer Experience Innovation: Tasked with bridging the gap between physical and digital
retail, I managed the rollout of Self-Checkout and Scan & Go solutions. These
implementations directly enhanced the retail environment, driving a 12% improvement in
customer conversion rates.
• Governance & Quality: I established standardized governance frameworks and quality
assurance processes for project documentation (BRDs, FDDs, UAT), ensuring project
integrity across the transformation lifecycle.
• Portfolio Strategy: I directed the end-to-end management of complex retail technology
portfolios, overseeing resource allocation, budgeting, and risk mitigation to ensure the on
time delivery of 15+ mission-critical projects.

• Risk & Continuity: Proactively conducted IT risk assessments and designed disaster
recovery and business continuity plans to strengthen the organizations security posture and
system resilience.
• Infrastructure Optimization: Facing inconsistent system performance, I led a strategic
infrastructure overhaul and established standardized quality benchmarks. This initiative
increased system uptime by 15% and significantly reduced maintenance overhead.