Nazish Shaikh

 Driving the Brand’s International Strategy in the Middle East market.
 Maintaining brand profitability at all level including purchasing, distribution,
product costing, budgeting, inventory control, marketing activities, POS
materials, pricing structure, product development based on market trends.
 Monitoring and analyzing brand and competitors performance to identify Strengths, Weaknesses, and Opportunities.
 Developing annual brand plans in partnership with the CEO, sales and marketing teams to implement strategic and marketing plans to maximize brand potential and increase sales.
 Regularly reviewing customer wise sales performance and assuring sales
target are met.
 Monitor sales trends and place timely orders with supplier to ensure
adequate availability of stock.
 Reviewing all quality issues with the after sales servicing department and
taking the corrective actions.

 Category management for Eyewear brand with Duty Free customers across the Middle East region.
 Ensuring growth of brand by maintaining a healthy stock level of Sunglasses and number of SKU’s covering relevant price points to meet requirement of each outlets.
 Providing accurate forecasting of region-wise sales to the senior management team.
 Regulating supplies after proper planning based on previous trends.
 Responsible for all pricing & discount policies ensuring profitability to the company.
 Implementation plan to liquidate slow moving stock which includes special prices.
 Preparing annual budgets after reviewing current performance of the brand.
 Preparing monthly target for outlets in line with the overall annual target to be achieved.
 Ensuring the brand meets its objectives in terms of year end stock.
 Preparing annual marketing calendar for the brands, planning and carrying out marketing campaigns across all the markets keeping in line with the formulated marketing/Brand strategy.
 Responsible for achieving sales targets for the region.
 Launching of new products ensuring relevant training is delivered to sales staff.
 Liaising with the suppliers to ensure timely procurement, production and shipment of goods.

The primary function is to develop, manage and drive forward the Travel retail sales in the Middle East Region with strong focus of our brands within the market.

Handling Duty Frees and In-flight customers within the MENA Region such as Dubai, DFS (Abu Dhabi), Sharjah, Bahrain, Kuwait, Qatar, Jordan, Saudi, Egypt Air & Syria Duty Free as well as Airways such as Etihad, Kuwait, Qatar, Bahrain Air, Oman Air & Saudi Arabian Airlines.

 Reporting to Regional Manager
 Updating sales/stock reports for all brands supplied to Duty Frees on monthly basis.
 Analyzing & monitoring the sell through and sell in of each brand and doing resupplies accordingly for individual Duty Free on a monthly basis
 Introducing new launches as released in the Market.
 Preparing price list for New Collection introduced.
 Proposing Incentives, Commissions & GWP’s to boost sales.
 Preparing and maintaining all Duty Free Price structures.
 Maintaining and updating customer files from Invoices, Contracts, Customer Data sheets, etc
 Preparing Training material for the Regional Manager travelling to Export Market.
 Meeting Product Managers on monthly basis to discuss further growth of each brand customer wise.
 Preparing yearly Budgets Sell in & Sell out for Accounts under supervision of Regional Manager.
 Preparing Agenda for Regional Manager for meeting with customers.

 Reporting to Travel Retail Manager
 Updating sales/stock reports for all brands supplied to Duty Frees on monthly basis.
 Arranging orders based on the requirement
 Launching New Products in the market
 Sending new Pricelist according to country currency
 Coordinating with the Logistic Department for arranging the shipment
 Coordinating with the Accounting department according to different payment policies based on the country
 Making performers based on the order
 Coordinating with the marketing department
 Conducting Duty Free Training along with the Swiss Watch Group Marketing Department for local Duty Frees.

 Responsible for customer service, store sales and achieving given targets.
 Maintaining a high brand standards and stock merchandising as per the season’s visual layout.
 Handling customer’s complaints and grievances.
 Handling cash registers as per company policies.
 Responsible for store security, stock deliveries and replenishment.
 Arrange merchandise on fixtures according to the brand standards.
 Keeping records of best sellers, new arrivals and stock analysis.
 Preparation of DSR (Daily Sales Report) of store.
 Ensuring the co. policies and standards are maintained whilst the transactions are done in the form of cash/credit/exchanges of merchandise cash, credit refunds, discounts etc
 Attending inward/outward phone calls, customer inquiries and complaints.