PR Account Executive
MSLGroup Qorvis
Total years of experience :14 years, 1 Months
• Executed PR plans and day to day client activities, including keeping track of achieved KPIs;
• Kept clients well-informed of current opportunities and threats by actively monitoring and analyzing traditional media, as well as social media conversations;
• Successfully delivered clients’ messaging and branding needs through press releases, pitch letters, social media, and other PR channels;
• Drafted talking points for PR appearances;
• Participated in social networking for clients, and following and engaging with influential bloggers/writers;
• Developed and deployed social media content for clients to reach targeted audience;
• Researched, edited, and drafted social media content;
• Stayed up to date with recent global issues, researched the news and wrote relevant reports.
• Liaised between the office and local private institutes, government offices, and think tanks.
• Organized special functions, visits, and events
• Organized attaché’s and official guests’ trips by developing itineraries and agendas, arranging for accommodation and transportation, managing expenditures, and planning agendas.
• Represented Attaché in official meetings when needed.
Drove sales by overseeing floor activities and determine sale opportunities; during my shift, store sales always exceeded sales targets
Planned promotional events to increase sales and advertise for new arrivals; events increased daily sale by 110% on average
Researched fashion marketing trends in the area.
Engaged in Middle East related cases; attend meetings, interview clients, collect and organize documents, research case, and write case drafts.
Translated between Arabic and English; this includes translating documents and interviewing Arabic-speaking clients.
Provided basic office support, such as writing emails, editing reports, and scheduling appointments.