Manager, Marketing and Corporate Communications
Sony
Total years of experience :17 years, 8 Months
Working with a leading consumer electronics company and responsible for their marketing and corporate communications for more than 40 countries in Middle East and Africa. Responsible for elevating and safeguarding Sony’s reputation including all facets of corporate and digital communication, customer, employee and issues management. My profile requires me to think creatively and have a pragmatic approach to delivering successful and culturally sensitive campaigns across all touch-points to deepen customer experience, grow market share, and maximize return on investment.
Worked with PepsiCo International consumer insights AMEA business to develop a market entry strategy for the launch of a new line of beverage in one of the top AMEA markets
Liaised with external technology service providers and controlled the deployment of proprietary software that contributed to business growth.
Top performer in 2007; successfully led a team to deliver core banking solutions to leading US financial institutions. Single point of contact for all activities related to client engagement
