UX UI Designer
Ajar Online
Total years of experience :8 years, 9 Months
Ajar Online is the number one property management and rent collection platform in the Middle East.
1) Designed UI from inception to final product and successfully relaunched website which increased unique visitors by 28%; Process involved: Gathering requirements, preparing sitemap, paper prototypes, low and high fidelity wireframes and crafting design mock-ups with vector illustrations
2) Researched user goals and developed user interface for tenants and property owners with dashboards
3) Leading the project for conceptualizing mobile application screens to bring common look and functionality to ensure user interface consistency
4) Leveraged analytics to identify opportunities to improve the website experience; Conducted layout adjustments which reduced abandonment rate for during sign up process by 60%
5) Driving the user flow documentation with design system to communicate clear design guidelines, user centered design principles, patterns, libraries and assets
Ajar Online is the number one property management and rent collection platform in the Middle East.
1) Designed UI from inception to final product and successfully relaunched website which increased unique visitors by 28%; Process involved: Gathering requirements, preparing sitemap, paper prototypes, low and high fidelity wireframes and crafting design mock-ups with vector illustrations
2) Researched user goals and developed user interface for tenants and property owners with dashboards
3) Leading the project for conceptualizing mobile application screens to bring common look and functionality to ensure user interface consistency
4) Leveraged analytics to identify opportunities to improve the website experience; Conducted layout adjustments which reduced abandonment rate for during sign up process by 60%
5) Driving the user flow documentation with design system to communicate clear design guidelines, user centered design principles, patterns, libraries and assets
Owned by Delivery Hero (Berlin), Carriage started with food delivery and expanded to flowers, grocery, pet food and electronics delivery. It has more than 1 Million combined App store and Google play downloads.
1) Collaborated with and coordinated across a cross-functional team to effectively integrate design expertise inside an agile development environment
2) Conducted A/B testing to assess user impact for specific UI elements of category selection
3) iOS & Android App: As part of team, re-designed existing UIs to better adapt Android and iOS devices; Abandonment rate decreased by 15%; Features included Grocery Swimlane UI, Credit card saving feature, OTP authentication, Carriage Black (Subscription feature), Vertical switcher re-design and Favorites feature.
4) Carriage Driver App: Built end-to-end designs of all application screens; Process followed included user persona interview, crafting user flow, creating information architecture followed by making low fidelity and high fidelity wireframes as well as design mockups using Sketch and Invision
5) Restaurant Dashboard: Prepared wireframes and assisted in designing dashboard used by restaurant managers for maintaining order book
Awarded India’s best digital design studio in 2016, Think Design is a strategic UI UX design consultancy.
1) Created lo-fi mock-ups for internal users and key stakeholders of each project
2) Rigorous testing of user scenarios and recommending changes to layouts
2) Contributing to end-user documentation for final product
UI/UX and Product Design Specialization with A grade
Specialization in Electrical and Electronics Engineering with 8.9 CGPA
