Neha Khurana

Responsible for brand strategy and P&L ($25M) across 5 Gulf markets for the Oral-B and Crest portfolio.
Managed agencies, distributor partners, and a cross-functional team spanning supply chain, regulatory, and
finance.
- DocTalk Content Series: Developed a dentist-led digital content programme — moving away from
lifestyle influencers towards clinician voices. The series achieved over 20% engagement rate and ran
across social and digital channels.
- Market Share: Grew regional market share by 450 bps within 12 months, driven by a combination
of media investment, improved in-store execution, and sharper brand positioning.
- Teeth Whitening Launch: Led the end-to-end launch of the Teeth Whitening segment —
coordinating across Supply Chain, Legal, Regulatory, and Finance. Reached 70% weighted
distribution within 3 months and delivered 3× the commercial target.
- Portfolio & Trade: Redesigned the promotional architecture for a key Gulf market — rationalising
SKUs and tightening promo mechanics — which reversed a declining margin trend and delivered a
109 Net Growth Index vs. prior year.
- Premium Connected Devices: Led the brand and go-to-market strategy for Oral-Bs premium
connected device range — including Bluetooth-enabled brushes, in-app coaching features, and the
connected app experience. Developed messaging that translated the technical product story into
consumer benefit, and aligned execution across e-commerce, pharmacy, and modern trade.

Marketing lead for the Dettol portfolio across the MENA region, with full P&L responsibility of $60M. Covered
brand strategy, innovation, demand planning, and commercial delivery — including through the COVID-19
period.
- Market Share Growth: Repositioned Dettol to address the lower price segment, gaining 736 bps of
regional market share in 6 months. Also recovered 201 bps in a segment that had been in decline.
- Margin Improvement: Improved gross margin by 346 bps by tightening pricing architecture and
trade terms, while sustaining volume growth. Dettol Professional (B2B): Co-founded the B2B arm of Dettol — built the positioning, go-to-market
approach, and the Dettol Protected certification from the ground up. Generated $7M in net revenue
in the first year. Expo 2020 Partnership: Managed the Expo 2020 Dubai Official Hygiene Partner programme —
handling on-ground brand execution and agency coordination across one of the largest public events
in the region (24M+ visitors).
- Digital Campaigns: Ran YouTube and social campaigns for the sanitiser range during COVID-19 —
developed short-form video content by consumer segment to build usage habits during a period of
high category demand.

Part of the team responsible for launching and managing the Kraft Cheese & Nuts and Infant Nutrition
portfolios across the GCC.
- Kraft Cheese & Nuts Launch: Led the GCC market entry — adapted global brand guidelines to
local consumer preferences and retail requirements, delivering $10M in annual NSV.
- Sauces Portfolio: Used consumer taste-testing data to shape a locally relevant sauces range. The
portfolio generated $10M in incremental NSV. Heinz Baby Cereals: Launched Heinz Organic Baby Cereals in the GCC — managed product and
brand localisation, achieving +2.2% value share and contributing to +4.7 ppts growth for the broader
infant range.

- Built customer-facing web features and SEO improvements — an early grounding in digital product
thinking that has shaped how I approach data and channel strategy in marketing.