Integrated Media Manager (Digital&Offline)
OMD
Total years of experience :17 years, 10 Months
• Working on Traditional & Digital Media Strategy, Media Insights & Media Approach
• Analyzing & understanding the target audience purchase intent & media habits
• Preparing media landscape depending on the latest trends and changes happening in the region &
outside
• Working on both Traditional & Digital Media plan and optimizing them for better performance
• Reviewing and proposing media proposal that’s fits the brand
• Updating the client on any competition activity and recommending alternative ideas
• Supporting & Assisting the juniors
• Supporting the finance team
• Preparing Global reports
• Preparing annual budget tracker and budget allocation
• Negotiatingng deals with suppliers
Clients Handled : Beidersoft (NIVEA), Eucerin, Mediclinic
• Meeting clients to understand their advertising strategy and building up a picture about their target audience
• Analyzing and researching the target audience's character, purchasing and media habits
• Advising the creative team and clients about the most effective media combination
• Considering appropriate timings of media activities, based upon usage patterns and seasonal
factors
• Presenting media proposals, including timings and cost breakdowns, helping clients to reach a
final decision about their future advertising strategy
• Obtaining the best advertising rates that fit with the agreed media strategy
• Adjusting media schedules in response to the latest audience figures
• Monitoring and updating clients on the effectiveness of campaigns
• Prepare MIR on monthly, quarterly and yearly basis
• Supporting the media buying team in terms of negotiating deals across all media
• Maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are
up to date
Clients Handled : Nokia, Kellogg's, Pringles, Friesland Campina, General Motors, Microsoft, DWTC
To plan, organize, implement and control the day-to-day media buy process.
To be a resource in developing sound media buys to help increase traffic and sales for clients and negotiate the best rates and added value.
To work with the account services teams in various respects: marketplace conditions, competitive, media opportunities, promotional opportunities and billing.
To help train Junior Media Buyers and delegate responsibility to a Media Assistant.
Job Duties includes:
· Qualitative
· Quantitative
· Trends
· Hour-By-Hour day part planning
· Zip code analysis
· Understanding the client's marketplace (market conditions, driving patterns, etc)
· Solving problems and issues
· Constantly communicating with account executives
· Analyze times with assistant and have stations move spots accordingly (if necessary)
· Constantly negotiating with stations
· Maintaining station relationships
· Obtaining additional added value, remotes, no charges, sponsorships, billboards, etc for clients
· Finding innovative methods of media planning and buying (i.e., :10 spots to increase frequency, creation of new features tailored strictly for account, having discussions with the station's promotion manager for ideas, etc)
· Checking and analyzing invoices; Receiving make-good GRPs from under delivering stations based on their post-buy analysis performance and negotiate with stations to over deliver
· Research, plan, buy and post all facets of their markets/accounts and be able to intervene with other buyers to help facilitate their buys as well
· Assist other media buyers with situations/questions
· More experienced buyer handles more challenging accounts
· Assists with the implementation of new business pitch presentations
· Discusses, whether on the phone or in person (travel), media with the client
· Assists in the training of other media buyers
· Serves as a "back-up" for when his/her supervisor is out of the office
Clients Handled : Etisalat, Manazel, Sorouh, Reed Exhibition