نيلسون سيكويرا

Key Responsibilities:

Managing a team of 22 people across the Middle - East Region within the Marketing & Sales division.
Budget Planning, Branch Business Planning, Recruitment, Training and Client Property portfolio.
New vendor registrations.
Planning of HNI Clients
Planning of Marketing budgets
Planning of Mena Region Advertising Campaigns.
Planning of sales forecast.
Involved with financial forecast
Spearheading the collections
Setting up new markets & JV’s with individual clients
Involved in Accusation of new properties.

Managing the entire marketing, client servicing & operations for the western region (Mumbai) with 3 offices and 153 employees for 6 business verticals- Wings Rural Marketing, Wings Trade Fair, Wings Brand Activations, Wings Events, Wings Intuit Nokia Communication, Wings Bizpro and Wings Retail.
Budget Planning, Branch Business Planning, Recruitments, Training and Client Business Planning Module.
Re-structuring of the current business module and diversifying the current business into a more service oriented business with a clear cut focus on customer satisfaction..
New vendor registrations.
Planning of Key account Pitch / Management.
In charge of P&L for the branches across the western region
Key Client Profiles: Reliance Big CBS TV, Reliance Telecommunications, Reliance Big FM Radio, Star Television Group, Nokia, Tata Sons, Tata Automotive, Idea 3G, Mahindra & Mahindra, Wipro Group, Vodafone, Videocon, Nissan, UTV, HUM FM, Escan software, Grey Group etc.

Key Responsibilities:

Involved in new vehicle launch events; Media buying of newspapers, magazines, radio & online; sponsorship programs; sales promotions & tactical campaigns; above & below the line activities; motor shows; web activities; signage & promotional merchandise.
Planned, forecasted & monitored the annual marketing & advertising budget.
Effectively communicated with Toyota Motor Corporation; advertising agencies, retail outlets, management & all functional departments of marketing on timely implementation of the Marketing, Communications, Vehicle launches & Sales Promotional strategies.
Conducted product market tests for brand launches.
Planned the media vehicles for the brands as per demographic profile.
Reviewed monthly offline & online media plans & sponsorship proposals.
Ensured optimum positioning of the brand in communications & at events.
Overseeing of product planning
Guaranteed availability of catalogs & promotional merchandise in the points of sales to support sales team members & ensure customer satisfaction.
Prepared marketing activity calendar & synchronized it with sales plan.
Monitored media test-drive programs & built a solid network with the motoring journalists.
Organized data capture activity & forwarded potential customers data to sales team.
Explored new marketing campaign ideas & recommended it to the management & board.
Organized branding & external vehicle displays.
Product planning.


Achievements:

Received double promotions & 100/100 points in the annual appraisal for two consecutive years.
Participated in launching 12 successful Customer & Media events, 4 International Motor Shows &
1 opening of a new Lexus showroom.
Successfully implemented various retails & tactical campaigns, which resulted in achieving monthly sales objective.

Planning of 2010 / 2011 marketing, advertising and annual media plans.
Promotions / tactical planning and overseeing the execution of the campaigns in conjunction with advertising agency.
Successfully launched the groups new mall (Al Khail Mall Al Quoz)
Sourcing / Developing of new franchise brand agreements with Australia (FMCG), USA (Fashion Retail) and Taiwan (Automotive)
Re - structuring of the current business module and diversifying the current business into a more retail business module.
Launched a new cosmetic franchise in the UAE from United States of America.
Set up a new Marketing & Communication department for the Group.
Finalized the group website.
Successfully launched the Al Fattan Currency House project in DIFC.

Key Responsibilities:

Restructured the entire marketing department.
Involved in vehicle launch events; Media buying of newspapers, magazines, radio & online; sponsorship programs; sales promotions & tactical campaigns; above & below the line activities; motor shows; web activities; signage & promotional merchandise.
Planned, forecasted & monitored the annual marketing & advertising budget.
Effectively communicated with Volks Wagon, Audi & Skoda head office; advertising agencies, retail outlets, management & all functional departments of marketing on timely implementation of the Marketing, Communications, Vehicle launches & Sales Promotional strategies.
Conducted product market tests for brand launches.
Planned the media vehicles for the brands as per demographic profile.
Reviewed monthly offline & online media plans & sponsorship proposals.
Ensured optimum positioning of the brand in communications & at events.
Guaranteed availability of catalogs & promotional merchandise in the points of sales to support sales team members & ensure customer satisfaction.
Prepared marketing activity calendar & synchronized it with sales plan.
Monitored media test-drive programs & built a solid network with the motoring journalists.
Organized data capture activity & forwarded potential customers data to sales team.
Explored new marketing campaign ideas & recommended it to the management & board.
Organized branding & external vehicle displays.

Achievements:

Achieved sales targets.
Started the Audi Ladies Society.
Won the Middle East Marketing & Planning Business for Skoda

Key Responsibilities:

Planned operations & executions of marketing & advertising campaigns for existing Clients.
Planned & formulated pitches & presentations to new prospects.
Developed brand positioning & devised strategic & tactical activities for key clients.
Ensured that all activities undertaken enhanced clients profile & were in alignment with their brand equity.
Responsibilities also encompassed initiation of marketing research; strategic planning; pre-testing of stimulus materials; event management; sales & trade marketing activities.

Achievements:

Won the best Account Management Communications Agency in Kuwait.
Spearheaded the Hyundai youth middle - east World Cup Soccer tournament .
Secured numerous new accounts for the agency.

Key Responsibilities:

Planned operations & executions of marketing & advertising campaigns for existing Clients.
Planned & formulated pitches & presentations to new prospects.
Planned annual media expenditure for various accounts in the agency.
Developed strategic plans & procedures for the media department.
Responsibilities also encompassed initiation of marketing research; strategic planning; pre-testing of stimulus materials; event management; sales & trade marketing activities.

Achievements:

Key driver in executing the organizations turnaround plan of media buying from USD 7m to USD 13m.
Spear-headed the development of the overall strategy & responsible for effective & efficient executions.
Played a major role in restructuring the entire media department.
Secured numerous new media-buying clients for the Agency.

Key Responsibilities:

Planned operations & executions of marketing & advertising campaigns for existing Clients.
Planned & formulated pitches & presentations to new prospects.
Planned & conceptualized Direct Marketing activities.
Designed & outsourced events.
Developed strategic plans & procedures for the media department.
Assisted the market research & media buying departments.
Responsibilities also encompassed initiation of marketing research; strategic planning; pre-testing of stimulus materials; event management; sales & trade marketing activities.
Overall co-management of the agency, business development & oversaw the implementation of management systems.

Achievements:
Key driver in executing the organizations turnaround plan of maximizing the agency’s revenues.
Played a major role in setting up the agency from scratch.
Secured numerous new media-buying clients for the Agency.

Key Responsibilities:

Organized client conferences & PR related activities.
Ensured the day-to-day advertising activities were handled with the highest degree of efficiency & accuracy.
Assisted the Marketing team in presentations for new pitches.
Assisted the market research & media buying departments.

Achievements:

Played a major role in organizing road shows.