نسرين المكتوم

Led UI/UX design for Parkyy and the Woqoof corporate website across web and mobile experiences.
Redesigned the Parkyy app to improve usability, accessibility, and overall UX consistency.
Built a unified design system to standardize components and speed up design delivery.
Created the Client Validation Portal UI for managing parking passes and tickets.
Developed brand guidelines and visual direction, while designing marketing assets including posters and social media
visuals.
Collaborated with product, engineering, and marketing teams to ensure smooth execution and high-quality delivery.
Mentored junior and freelance designers, led design critiques, and improved documentation and developer handoffs.
Led the design of the Makkah Visitors (GSC) app and contributed to multiple confidential projects through final
development handoff

Designed UX/UI for Parkyy products, delivering user flows, wireframes, and high-fidelity UI for mobile experiences and
operational dashboards.
Led the design of the HHSR subscription website as a major web project, improving structure, layout, and visual hierarchy.
Created brand identity foundations across Woqoof products (Woqoof, Parky and Smark) and external projects, under the
supervision of an external brand consultant, and supported branding and marketing through consistent digital visuals,
documentation, and product presentations.

Managed the company online parking system; coordinated with international backend team.
Designed company website UI and produced 30+ animated videos for clients and ads.
Designed signage, stands, and uniforms for major clients (Albalad, P&G, Bupa, Jeddah Yacht Club).
Created internal documents and marketing materials; managed Twitter, YouTube, and Instagram.