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Nesrine  Tmimi, Marketing manager

Nesrine Tmimi

Marketing manager ·Albatha engineering - GECO M&E & Tecon SES

United Arab Emirates

Doctorate, Marketing

Work experience

Total years of experience: 12 years, 11 months

Marketing manager

February 2024 - Present

Albatha engineering - GECO M&E & Tecon SES

Dubai, United Arab Emirates

February 2024 - Present

Develop, implement, and execute: strategic marketing plans for the entire organization / Internal communication strategy Conduct market research
Oversee the company’s online presence, including website, social media, email marketing, and online advertising.
Utilize SEO, SEM, and digital analytics tools to optimize marketing efforts and track performance.
Manage the marketing budget

Company industry:
Industrial Engineering & Automation
Job role:
Marketing and PR

Marketing manager

February 2023 - February 2024

Grand Community

Dubai, United Arab Emirates

February 2023 - February 2024

Develop and build a strong relationship with current and potential customers
Manage and Monitor all digital projects (More than 14 projects in charge in the GCC)
Analyse KPI’s for every digital project and redact the report Assist customers in building their digital marketing strategy Develop and lead influencer marketing strategies across various platforms.

Company industry:
Advertising
Job role:
Marketing and PR

Regional Marketing Manager

April 2019 - January 2023

Lohmann and Rauscher

Dubai, United Arab Emirates

April 2019 - January 2023

Develop and Execute marketing strategies
Analyze KPIs for respective market areas
Manage and monitor regional marketing budgets
Collaborate with sales manager to drive marketing and sales programs
Develop tools and best practices to manage the execution of marketing programs/projects
Collaborate with the global marketing manager in the UAE and support marketing team in the biggest events
(Example Arab health exhibition in Dubai)

Company industry:
Other Healthcare Services
Job role:
Medical, Healthcare, and Nursing

Category brand manager

March 2018 - March 2019

SOGEB

Tunis, Tunisia

March 2018 - March 2019

Management of the marketing activity of 3 brands .
management of the digital activity of the 3 brands : Facebook - instagram - bloggers and influencers.
creating and developing a long term plan and strategy for développement of the categories
overseeing a team of analysts and other support staff
Driving category relationships with retailers
managing a large portfolio of different retails
Developping working relationship with buying, marketing and merchandising team.

Company industry:
Sales Outsourcing
Job role:
Marketing and PR

Marketing Manager

June 2016 - March 2018

Whirlpool Tunisia

Tunis, Tunisia

June 2016 - March 2018

Manage all the marketing activity
coordinating with managing agency partners
overseeing market data analysis and evaluation
creating de implementing plans to increase market share

Company industry:
Consumer Electronics
Job role:
Marketing and PR

Marketing Manager

June 2016 - March 2018

Whirlpool Tunisia

Tunis, Tunisia

June 2016 - March 2018

Manage all the marketing activity
coordinating with managing agency partners
overseeing market data analysis and evaluation
creating de implementing plans to increase market share

Company industry:
Consumer Electronics
Job role:
Marketing and PR

Sales And Marketing Manager

June 2015 - June 2016

El Amouri Institute

Tunis, Tunisia

June 2015 - June 2016

Manage the customer portfolio
Prepare technical and financial proposal
Control the commercial process
Develop and execute the marketing action plan
Planning the communication campaigns (project leader OMN'IEA)
Handling reporting and market intelligence
Drafting Web site (project leader)

Company industry:
Market Research
Job role:
Marketing and PR

Digital Marketing Manager

September 2014 - May 2015

Webpower digital agency

Tunis, Tunisia

September 2014 - May 2015

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Manage More than 14 brands
- Design, build and maintain the social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and
customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Company industry:
Advertising
Job role:
Marketing and PR

Marketing and Event Manager

July 2013 - August 2014

Innova Soft

Tunis, Tunisia

July 2013 - August 2014

Manage showroom
Manage events projects
Plan and execute marketing and communication techniques
Execute market research

Company industry:
IT Services
Job role:
Information Technology

Education

École Supérieure De Commerce De Tunis

June 2024

June 2024

Doctorate, Marketing

Tunisia

IHEC Carthage

February 2015

February 2015

Master's degree, Marketing

Tunisia

GPA (rating): Excellent

GPA (rating): Excellent

Skills

Marketing
Expert
Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Management
Expert
Management
Expert
Communications
Expert
Communications
Expert
Project Management
Expert
Project Management
Expert
merchandising
Expert
merchandising
Expert
market research
Expert
market research
Expert
marketing mix
Expert
marketing mix
Expert
materials
Expert
materials
Expert
Adobe Photoshop
Intermediate
Adobe Photoshop
Intermediate
مهارات التواصل و العمل الاجتماعي
Expert
مهارات التواصل و العمل الاجتماعي
Expert
Excell
Expert
Excell
Expert
Project management
Expert
Project management
Expert
leadership
Expert
leadership
Expert
Communication
Expert
Communication
Expert
Problem solving
Expert
Problem solving
Expert
marketing communications
Expert
marketing communications
Expert
marketing strategy
Expert
marketing strategy
Expert
marketing research
Expert
marketing research
Expert
marketing management
Expert
marketing management
Expert
key account management
Expert
key account management
Expert

Languages

English
Expert
French
Expert
Arabic
Native Speaker

Memberships

MMT Juniors (Academic association)

Training and market research département

September 2013

Tunisian association of marketing and communication

Marketing coordinator and communication manager

January 2015

Training and Certifications

Training
Digital marketing
Mind Share
Mar 2018

Hobbies

  • الرسم، الرياضة و الموسيقى.