Marketing Manager
Qualitynet General Trading & Contracting
Total years of experience :28 years, 10 Months
• Plan marketing and branding objectives.
• Expand product solutions and offerings.
• Develop marketing plans in alignment with the corporate strategy, the P & S Development/Management, and Marketing strategies, Objectives and plans, in addition to PR and employee communication objective and plans.
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Prepare and adhere to budgets.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
• Design print ads and publications.
• Ensure brand messages are consistent.
• Gather and analyze customer insight.
• Nurture and enrich all external perceptions of the company and growth of market share.
• Engage consumers on social media.
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
• Lead all areas of content generation and production across all media platforms.
• Promote corporate brand image together with development and promotion of product-specific branding and positioning.
• Drive overall CRM and direct marketing.
• Engage other organizations within the community.
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
• Develop and manage and update base systems, which would provide information and help conducting analysis on Marcom activities.
• Liaison with other departments’ managers for day- to-day activities.
• To process any additional assignment given by the Management.
• To comply with ISO 9001 standards (QMS) guide lines
1. Responsible for execution of all internal and external communications.
2. Assist in identifying and developing Marketing Department procedures, rules and strategy.
3. Work to develop and maintain the company branding and visual identity guidelines.
4. Write collateral materials promoting company services.
5. Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.
6. Conduct appropriate market research on competitive services and offers.
7. Assist on corporate intranet and internet site developing and maintaining content, including video content.
8. Create and update collateral, presentations, brochures, product sheets, fact sheets, web content, newsletters, signage, ads and sales tools with input from product marketing, product management, executives and sales.
9. Developed and execute online strategies that include keyword search, search engine marketing and social media.
10. Under the direction of the Manager, PR & Marcom will receive work assignments based on current campaign plans.
11. Work closely with Business and Products Developments managers to develop new campaigns for both residential and corporate sectors.
12. Responsible for art directing, story boarding and message development for creative design work for various online and offline ads, signage and marketing materials.
13. Plan, organize, execute and manage events including road shows, customer and partner events, industry events and other corporate events.
14 Responsibilities also cover Media planning, Costing & Budgeting, Production Management (Ad agency till production house - local and overseas) and Promotional items (gifts - corporate and campaign).
15. In addition, planning the annual budget and marketing strategy & analyzing the performance of marketing activities and campaigns in order to implement the strategy.
1.Liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers and partner organizations.
2. Communicating with target audiences via different media such as printed and broadcasting media, Outdoor, online and road show.
3. Sourcing advertising opportunities and placing adverts in the local/ international media.
4.Managing the production of marketing materials, including leaflets, poster..etc
5. Writing and proofreading copy of newspaper PR, brochures, campaigns brief and online contents.
6. Liaising with designers, production house, media buyer and printers; My thorough knowledge of Kuwait market and vendors helps in finding the right sources for any given task.
7. Arranging for the effective distribution of marketing materials; such as gift items and collaterals.
8. Organizing and attending events such as conferences, seminars, receptions and exhibitions;
9. Contributing to and developing marketing plans and strategies.
10. Liaising with purchasing, placing department’s orders and raising it based on company’s policies.
11. Evaluating marketing campaigns and getting customer’s feedback survey
12. Monitoring company, competitor and industry activity in local and international media
Achievements:
1. Received outstanding performance awards in exhibitions and conferences for the last 10 consecutive years.
2. Successfully maintained excellent in performance in yearly evaluations by company management.
3. Played a crucial role in helping Qualitynet receive the Superbrand status in 2008 & 2010, making it the only brand in this segment to receive this status.
4. Surpassed targeted sales figures for the year by 30% at a Marcom’s budget saving of over 40%.
5. Implemented Marcom strategies in both Residential and Enterprise segments achieving results that were at least 25% above targeted figures
6. Played an effective role in introducing the new enterprises business segment brought by Qualitynet in to the Kuwaiti market.
1. Secretarial work associated with the organization of the marketing files, liaising with the different departments in the company & clients.
2. Liaising with finance and purchasing department for the department’s material requisitions using Oracle financial application.
3. Liaising with administration and H.R and finalizing the staff leaves and attendances.
4. Media monitoring in the daily newspaper and coordinating with advertising agency.
5. Inventory control of the giveaway items and the entire department brochures.
6. Arranging the GM schedules, appointments & Business trips.
7. Making hotel reservation, visa procedures and ticket booking.
8. Playing an effective role in all of the company’s exhibitions, events and promotion.
9. Coordinating with Suppliers in receiving goods and distribution plan
10. Preparing the monthly report & taking meetings’ minute.
Achievements
1. Initiated the departments correspondence system, including departments’ procedures, forms and filing system
2. Initiated the departments archiving system
3.Intiated the electronic Media Monitoring broadcast mailed to all the company
1. Deal directly with customers either by telephone or face to face
2. Respond promptly to customer inquiries
3. Handle and resolve customer complaints
4. Obtain and evaluate all relevant information to handle inquiries and complaints
5. Perform customer verifications
6. Process orders, forms, applications and requests
7. Direct requests and unresolved issues to the designated resource
8. Manage customers' accounts
9. Keep records of customer interactions and transactions
10. Record details of inquiries, comments and complaints
11. Record details of actions taken
12. Manage administration
13. Communicate and coordinate with internal departments
14. Follow up on customer interactions
15. Coordinating with Kuwait branch in putting the media plan and process it in the local media.
16. Dealing with the printing press to get the course materials.
17. Organizing Press Conferences.
The job of the Middle East Recruiter Assistant involves:-
* Secretarial work associated with the organization of the recruiting files, leasing with the different recruiting locations, Promptly updating the recruiting database.
* Preparing and maintaining a filing system.
* Preparing the recruiter presentation packages, recruiting statistics and office correspondence. Preparing local purchase orders.
* Maintaining the Universities database and update their latest organization changes.
* Brief the new hires.
* Preparing monthly status summary for candidates and pending interviews.
* Scheduling interview times and calling applicants.
* Maintaining the recruiter's travel schedule.
*Making necessary hotels & flights booking and follow up on the required visas.
*Maintaining the web page with new changes.
In charge of the reception and telephone operating *Involve in receiving and dispatching of mail/ parcels by post and courier.
*Assuring a good reception to all the guests of the office.
*Assist accountant in allocation charges of telephone, couriers and postage stamp.
*Organize the conference room for meetings.
Studied a companian of scinces which are related to that subject such as Art History – Egyptian Arts & History- Ancient Egyptian languages- Islamic Arts & History – Practicing in all kind of Fine Arts (glassy, metallic, gypsum & texture ancient crafts)
