Managing Director
Ekuiplus
Total years of experience :21 years, 5 Months
http://www.ekuiplus.com
Company Profile: Consulting firm with presence in Dubai, Riyadh, and Beirut. The Unit advises corporations, governmental
institutions, family offices, and PE funds. Active in the sectors of Retail, E-commerce, Hotels, and F&B. Assignments include
franchise development services, ERP implementation, cost-cutting and turnaround plans, valuations, and market studies.
Selected Clients: The Grooming Company, Webedia Arabia, Cedar Bridge Partners, Tamkeen
Projects:
§ Took a retail business Offline to Online in three weeks
§ Advised and negotiated leases for clients in Dubai and Riyadh
§ Implemented SAP Business One ERP for a client in the retail and lifestyle sector
§ Completed a valuation and acquisition of a company in the field of Gaming/Esports
§ Advised on multi-purpose PPP projects involving attraction parks, retail and F&B mix in KSA
§ Created a Stock algorithm, reduced Coverage by 120 days for a retail client in Beauty & Cosmetics
§ Turned around a retail operation, achieved 38% sales growth, improved GM by 2%, reduced expenses
by 20%, enabling the business to generate solid profits
http://www.chalhoubgroup.com
Company Profile: Luxury group specialized in operating franchises across MENA. The Group represents 70+ brands (Lacoste,
Ralph Lauren, LVMH, L’Occitane…) and operates 600+ shops in Beauty (Cosmetics & Fragrances), Fashion, and Accessories
Key Responsibilities:
§ P&L of 180 shops with total turnover of $300+ million across Saudi Arabia
§ Responsible for shop openings in terms of project management, fit-outs, capex, budgets, and timeline
§ Focus on Beauty, which represented 70% of revenue - sales, shelf space allocation, buying, stock rotation
§ Activation of digital marketing campaigns, calculation of campaigns ROI
§ Managing KSA departments of Retail, Leasing, Marketing, Finance, H.R., Engineering, Inventory
Key Accomplishments:
§ Leased and opened 60 new shops across 24 shopping malls
§ Changed the Business Model of the Group’s Factory Outlet, improving profitability by 150%
§ Started the first Beauty E-Commerce business for the group in Saudi Arabia
§ Implemented aggressive expansion strategy for mono-brand Beauty concepts stores
§ Implemented policies and procedures pertaining to PM, Employee Discount, Cash Collection
§ Established key relationships with various stakeholders including Landlords and Banks
http://spadamco.com/
Company Profile: Group of companies with diversified investments in Retail, F&B, and Contracting
Key Responsibilities:
§ Retail & F&B: full Operations and P&L responsibility
§ Liaising with Brand Partners, La Cure Gourmande, Caviar House & Prunier, Osh Kosh b’Gosh
§ Group level: Financial Management, Debt Management, Legal Compliance, ERP Implementation
Key Accomplishments:
§ Leased and opened 10 restaurants and retail shops in prime malls and in Dubai Airport
§ Sourced and Managed two exits to Private Equity funds
http://www.azadea.com
Company Profile: Major regional retail group operating 50+ international brands and 600 shops across 15 countries in fashion
(Zara, Massimo Dutti, Mango, Promod, Salsa…), multimedia (Virgin Megastore), F&B (Paul, The Butcher Shop & Grill)
Key Responsibilities:
§ P&L of 80 shops in the UAE
§ Heading operations and financial departments
§ Liaising with Brand Partners and Landlords for commercial, BD, and operational matters
Key Accomplishments:
§ Launched 64 new outlets across 10 shopping malls and centers
§ Led steep growth, wherein turnover moved from $65 million to $350 million over 5 years
§ Turned around losing companies into highly profitable ventures
§ Negotiated credit lines, obtained reductions in interest rates, used derivatives for hedging purposes
§ Negotiated Lease agreements and renewals in major malls in the UAE
§ Invested in technology to speed-up processes, and improve analytics
§ Streamlined processes related to SLAs, Loss Prevention, and Employee service matters
§ Orchestrating Winning Performances, IMD Alumni, Dubai, UAE § Fragrance Wheel, Michael Edwards, Jeddah, KSA § Caviar Production, Ecole Hotelière de Lausanne, Switzerland § Foreign Currency Hedging, Citibank, Dubai, UAE § Corporate Finance and Financial Modeling, Internal Training, Beirut, Lebanon
CAPM - Certificate in Project Management
MBA Finance Concentration Project - Future of Regional Stock Market Exchanges VP CGSA (Concordia Graduate Students' Association)
