Nicole Asinugo

I am the managing Editor for one of the leading blogs for millennials in Africa. In-charge of strategy, tone, storytelling, project management, and writing. I lead a cross-functional team lead for five writers, photographers and video editors, as well as a wide network of external clients, contributors and vendors.
I also act as the content marketing lead, responsible for end-to-end creative process from ideation to editing, creating shareworthy and engaging content covering travel, fashion, food and entertainment.

Drove concept development and execution of creative copy for a diverse range of TV, digital and print media. Actively managed 15 accounts across food and beverage, healthcare, telecommunications, automobile and beauty.

Successfully led executive-level client pitches, resulting in the signing new strategic accounts including Diageo, Pernod Ricard, United Biscuits and Wrigleys.

Authored daily news stories across a wide variety of sectors including the environment, aviation and foreign affairs. Worked directly with production crew to create and edit content.

Led creative direction, sourcing of contributors, writing and editing of articles for a magazine that focused on culture and tourism in Nigeria.