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NiDaa Alkhatib, Brand Manager

NiDaa Alkhatib

Brand Manager·NAFFCO

United Arab Emirates

Bachelor's degree, BBA - Marketing

Work experience

Total years of experience: 9 years, 6 months

Brand Manager

June 2018 - Present

NAFFCO

Dubai, United Arab Emirates

June 2018 - Present

• Spearheaded creative development initiatives to inspire targeted audiences to take action.
• Led the design and execution of impactful events and exhibitions for all-employee leadership gatherings, fostering engagement with Executive Committee Members.
• Developed strategic recommendations for event policies, budgets, and creative direction, enhancing overall event effectiveness.
• Coordinated venue management, catering services, stand designs, and contractor logistics, ensuring seamless event execution.
• Implemented innovative communication strategies to promote events, resulting in increased participation and engagement.
• Fostered collaborative relationships with stakeholders to drive successful event outcomes and brand visibility.

Company industry:
Manufacturing
Job role:
Marketing and PR

Training And Development executive

December 2016 - January 2017

NAFFCO

Dubai, United Arab Emirates

December 2016 - January 2017

• Developed comprehensive training programs from concept to execution, enhancing intern onboarding and skill development.
• Delegated tasks effectively within the learning and development team to optimize training delivery.
• Organized impactful internal events, fostering employee engagement and corporate culture, including National Day and Mother’s Day celebrations.
• Spearheaded the implementation of SAP SuccessFactors, managing the Learning Management System (LMS) module to streamline training processes.
• Utilized content creation software to design engaging onboarding training materials, improving new hire integration and retention.
• Leveraged strong organizational and communication skills to support cross-functional collaboration and drive marketing initiatives.

Company industry:
Manufacturing
Job role:
Human Resources and Recruitment

Marketing Executive

October 2015 - November 2016

NAFFCO

Dubai, United Arab Emirates

October 2015 - November 2016

• Conducted and organized high-profile events including conferences, seminars, and exhibitions such as Dubai Civil Defence National Day and ARAB HEALTH.
• Attended and represented the organization at major industry events like INTERSEC and BIG 5 exhibitions.
• Crafted and proofread compelling press releases, online ads, and scripts to enhance brand visibility.
• Developed and managed effective internal and external marketing campaigns across both private and public sectors.
• Successfully managed the INTERSECentertainment plan, ensuring seamless execution and engagement.
• Transitioning from Marketing Executive to roles in Marketing Consultancy, Public Relations, Telemarketing, Brand Management, Digital Marketing, and Business Development.

Company industry:
Manufacturing
Job role:
Marketing and PR

Marketing Research Intern

September 2014 - October 2014

MBC GROUP

Dubai, United Arab Emirates

September 2014 - October 2014

• Gained hands-on experience in the Scheduling Department by effectively setting up advertisements for various programs.
• Developed and managed timely schedules for MBC Bollywood channel, enhancing viewer engagement.
• Ensured accurate booking of commercials and sponsorships, maximizing revenue opportunities.
• Confirmed program readiness 24 hours prior to transmission, ensuring seamless broadcast operations.
• Conducted a comprehensive market research project focusing on the MENA Region, providing valuable insights for strategic decision-making.
• Acquired skills in data analysis and consumer behavior, essential for a successful transition into roles such as Marketing Consultant and Brand Manager.

Company industry:
Media Production
Job role:
Teaching and Academics

Education

Canadian University of Dubai

June 2014

June 2014

Bachelor's degree, BBA - Marketing

United Arab Emirates

GPA (point): 3.65 out of 4

GPA (point): 3.65 out of 4

Skills

Team Management
Expert
Team Management
Expert
Event Management
Expert
Event Management
Expert
Creativity
Expert
Creativity
Expert
Design
Expert
Design
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Microsoft Word
Expert
Microsoft Word
Expert
Microsoft Powerpoint
Expert
Microsoft Powerpoint
Expert
Microsoft Excel
Intermediate
Microsoft Excel
Intermediate
Team Management
Expert
Team Management
Expert
Event Management
Expert
Event Management
Expert
Creativity
Expert
Creativity
Expert
Design
Expert
Design
Expert
Digital Marketing
Expert
Digital Marketing
Expert

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
The Fundamentals of Digital Marketing