NIDHAL ZIDI

• E-commerce Strategy Leadership: Spearheaded the development of a dynamic e-commerce platform using WordPress and WooCommerce, significantly improving user engagement and site performance.
• Analytical Cost Management: Drove a 20% decrease in operational expenses by implementing data-driven insights from Power BI and optimizing ERP systems.
• Customer Loyalty Enhancement: Boosted customer retention by 14% through innovative CRM automation and targeted pixel-based retargeting initiatives.
• Conversion Rate Improvement: Leveraged A/B testing and user feedback to refine the sales funnel, resulting in increased conversion rates and revenue growth.

• Leveraged advanced data analytics to uncover growth opportunities within e-commerce platforms, facilitating informed strategic decision-making.
• Successfully implemented Meta and TikTok ad pixels, enhancing tracking capabilities and optimizing marketing campaigns, resulting in improved ROI.
• Applied SEO and SEM strategies to significantly boost organic traffic and enhance brand visibility across major search engines.
• Optimized key e-commerce tools, including Google Analytics and WooCommerce, streamlining operations and elevating user experience.
• Conducted performance analysis to identify trends and insights, enabling data-driven recommendations for continuous growth in e-commerce initiatives.

•Managed property investments and sales, honing skills in lead generation and revenue growth applicable to e-commerce environments.
•Leveraged HubSpot CRM to analyze client data, optimizing sales strategies and enhancing customer relationships, directly transferable to e-commerce analytics.
•Utilized Meta Business for targeted marketing campaigns, increasing brand visibility and generating qualified leads, relevant for driving online sales.
•Employed WhatsApp Business for real-time communication, enhancing client engagement and satisfaction, skills vital for customer service in e-commerce.
•Demonstrated adaptability and strategic thinking, essential for navigating the dynamic landscape of e-commerce growth and business intelligence.