Nidhin Ram Mullath

Sales Conversion & Market Expansion
• Expanded market footprint by identifying and onboarding 40+ new sub-dealers, significantly increasing retail
penetration across South and East Bangalore.
• Achieved consistent monthly sales targets through strategic territory planning, primary and secondary sales
coordination, and proactive follow-ups.
Customer Engagement & Consultative Selling
• Managed and nurtured relationships with a network of 100+ active retail partners, ensuring 100% brand loyalty and
consistent service delivery.
• Delivered tailored technical product solutions to interior designers, carpenters, and end-users based on specific
budget and project requirements.
• Conducted 30+ professional product presentations to traders and retailers, enhancing market awareness and driving
lead generation.
Market Activation & Brand Building
• Assisted in the planning and execution of market activations and product placements to increase sales volume and
brand visibility.
• Collaborated with cross-functional teams to ensure seamless execution of promotional campaigns and product
launches.

Reporting & Performance Tracking
• Monitored daily and weekly performance metrics using MS Excel to support strategic decision-making and ensure
target achievement.
• Prepared and submitted accurate daily, weekly, and monthly business reports to management for operational review.

Channel Sales & Development
• Territory Mapping: Identified hardware retailers, building material outlets, carpentry
supply stores, and potential sub-dealers across South and East Bangalore to create a
qualified channel pipeline.
• Sub-Dealer Acquisition: Added 40+ new sub-dealers through cold visits, retailer
meetings, product discussions, and regular follow-ups, improving Hettichs
availability across the assigned market.
• Distributor Support: Coordinated with distributors on primary and secondary sales
movement, order follow-ups, stock availability, and retail account servicing.
• Sales Growth: Supported the territorys growth from a new distributor base to
approximately ₹25 lakh average monthly sales within three months, later reaching
around ₹1 Crore per month by tenure-end through two key distributors.
Retail Partner & Customer Engagement
• Retail Account Servicing: Serviced 100+ active retail partners through structured
market visits, decision-maker engagement, complaint resolution, and stock
replenishment coordination.
• Consultative Selling: Engaged interior designers, contractors, carpenters, retailers,
and end-users to understand project requirements and recommend suitable Hettich
solutions based on budget, application, fitment, and installation needs.
• Lead Conversion: Followed up on retailer-generated enquiries by coordinating
customer discussions, understanding project scope, and supporting product selection
for residential and interior hardware requirements.
Product Promotion & Market Activation
• Product Presentations: Conducted 30+ product presentations for traders, retailers,
contractors, carpenters, and shop staff to improve awareness of Hettichs premium
fittings range beyond basic hinges and drawer runners.
• Category Promotion: Promoted kitchen hardware, furniture fittings, drawer systems,
and allied interior hardware solutions by explaining product features, durability,
installation ease, and commercial value.
• Market Activation: Assisted in product placements, promotional activities, and
launch-related field coordination improving in-store visibility and enquiry generation.
Sales Reporting & Performance Tracking
• Sales Reporting: Tracked outlet visits, sales activity, lead status, order follow-ups,
and market feedback using MS Excel, while preparing daily, weekly, and monthly
reports for management review.