Nijesh Warrier

• Oversee the digital marketing strategy for Food Solutions's POE (Paid, Owned, earned) channels.
• Collaborate on campaigns and pilots with key markets/regions to enhance digital media performance.
• Build a global experience by partnering with multiple countries to develop and implement impactful digital marketing strategies for cross-country campaigns. Bridge global strategy with local execution, ensuring seamless brand experience in each country.
• Develop solutions to unlock precision and performance marketing campaigns and performance measurement for more than 65+ markets globally.
• Work with new and established Unilever partners to leverage the deep expertise outside of our organization (Netflix, TikTok, Meta, Google, Walmart, etc.)
• Work closely with agency partners to facilitate cross-brand optimizations and make recommendations for driving key KPIs, such as ER, VTR, CTR, ROAS, etc.
• Create a learning community to ensure knowledge sharing and application of Best Practices. Encouraged all marketing teams to implement and share learnings within the organization.

HIGHLIGHTS:
• Worked on optimizing working and non-working media splits for driving ROAS.
• Developed and rolled out B2B best practices for social media, emailers, SEO, Display, Search, etc.
• Led the building and adopting live dashboards to track digital campaigns and optimize real time campaigns.
• Rolled out a lead nurturing framework for converting marketing-qualified leads to sales-qualified leads.
• Rolled out new media channels (WhatsApp, TikTok, Netflix, etc) campaigning guidelines and playbooks.

• Optimized media budgets & allocation, achieving ROAS exceeding 2.5x.
• Worked to build the in-house capability for digital media advertising, including budget allocation, content and creative creation.
• I have significant experience in successfully managing and exceeding media targets during tentpole events on ecommerce like Black Friday, big ticket events like FIFA and Gamer’s Saudi Esports, social commerce on TikTok and Instagram.
• Led digital strategy & execution of successful digital media plans to drive reach, leads and conversion.

• Optimized market activations launches with data-driven media plans.
• Empowered a high-performing, multicultural team of media planners, ad ops specialists, and implementation experts - internal and at agencies.
• Delivered high-performing media plans across traditional & digital channels.
• Secured cost savings through strategic media buying negotiations.

• Executed lead and demand generation campaigns.
• Collaborated with the account planning, creative agency, and data insights teams to plan and execute strategies that deliver on marketing objectives while being within budget and on time.
• Drove usage and visibility of Digital capabilities and accomplishments through internal reviews, external roadshows, newsletters, and training

• Spearheaded strategic launch and maintenance campaigns for NLCS and Hartland international schools and sports organizations
• Drove customer acquisition growth with data-driven marketing strategies aligned with sales goals.

• Significantly improved online shopper conversion rates and consumer basket size for e-commerce channels through targeted emailers, digital campaigns, and promotions.
• Generated online sales and drove footfall to brick-and-mortar brand stores, maximising revenue potential.

• Assisted the CEO in strategy planning and media negotiations.
• Managed product alphas and betas to refine products and identify critical customer needs for a successful product launch.
• Worked on YouTube revenue generation strategy for content.

• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Reduced marketing costs by streamlining roles, leveraging communication materials, monitoring budgets, and developing protocols.
• Oversaw the preparation of marketing copy, images, videos, emails, and other collaterals.