Assistant Manager
DB CORP LTD
مجموع سنوات الخبرة :10 years, 9 أشهر
PR (Corporate Brand Marketing)
Dainik Bhaskar is India’s largest language print media brand with 62 editions published in 4 languages, trusted by 4.4cr readers across 14 states. It is world’s 4th largest print media brand as per ABC -Jan June 2016.
Contributions:
•Planning PR strategies for Brand initiatives to garner maximum mileage and exposure
•Initiating new ideas which are innovative and cost effective for the brand
•Planning, categorizing and filing relevant entries for the Brand campaigns and CSR initiatives across various Award Platforms of National and International stature. Award Platforms include INMA, HERMES, WAN-IFRA, ACEF, ABBYs, PRCI, Chanakya, MADDY’s, Outdoor Advertising Awards.
•Won 13 Awards at HERMES, 16 awards at ACEF, 3 awards at INMA, 2 awards at Bureaucracy Today CSR, 1 creative Abby at Goa Ad Fest, 1 award at MADDY’s and many more for the Company.
•Preparing articles, write-ups, business letters and press releases for internal and external audience.
•Translation, transcripts and proof reading of Brand collaterals.
•Dealing with internal graphics designer, critiquing ads, getting Presentation Boards and Presentation Films prepared, coordinating with external creative agency.
•Coordinating with creative agency for preparing campaign AVs to be entered for Awards
•Managing Brand’s Facebook pages for various Brand Initiatives through daily posts and updates
Special Projects:
COMICS FOR CHANGE - (April ‘16 onwards)
Comics provide a unique way of creatively communicating ideas through visual story- telling. Comic characters like Batman, Superman, Captain America and more recently Chhota Bheem in India have been seen as Heroes of Change. Using this innovative concept to bring about attitudinal change in youngsters to spread the Brand’s message of responsible consumption of valuable resources like water, food and electricity, a series of Comics-‘Comics for Change’ has been rolled out. First comic on water -Sundarvan Adventures-Mystery of the Missing Water was released on World Environment Day i.e. 5th June 2016 followed by The Big Blackout and Waste of Taste. Planning and coordinating for this initiative and coming up with creative ideas for better mileage and PR including innovative tree painting on Comic theme, press note and free download of the Comic on digital portals along with some merchandise ideas to amplify the initiative.
DB POST - (Dec ‘15) Chosen by the Senior VP himself, was part of the strategic team for the group’s new launch - a contemporary English news daily which hit the markets in March 2016. Met corporate clients from Hospitality, Education and Telecom sectors to generate bulk subscriptions for the company. Selected and recruited polished and dedicated interns for Sales & Marketing of this new product, trained and groomed 10 interns with respect to their presentation, body language, sales pitch, customer handling and closure of subscriptions. Roped in new brands for DB Post Privilege card tie-up for 2017-18.
I was picked-up by the largest media conglomerate with the largest circulation of English language newspaper in the world. Effectively discharged duties by skilfully handling and nurturing clients in the Education and Home & Lifestyle vertical, educating them about the significance of an influential media marketing plan which will fetch them response.Understanding client requirements and adding more power to their brand communication by efficiently utilizing their budget and providing a solution.
Contributions:
•Cultivating new clients and maintaining existing ones
•Establishing good public relations with the local advertising agencies & competitors
•Adopting a proactive approach in bringing out innovative special features & events
•Working on providing a 360 degree solution to clients with limited budget by roping in FM and OOH along with print media space
•Bringing out-of-the-box ideas like a street -play event on the occasion of World Population Day
•Maintaining a symbiotic relationship with clients, advertising agencies and the editorial team garnering constant goodwill and revenue for the organization
Project: Worked towards the Marketing & Branding activities at DB CITY MALL. Marketed spaces of DB CITY Mall to distinguished brands. Pitched clients across various segments to open up stores at the ground floor. Cracked ideas for increasing footfall and brand loyalty towards the mall. Miscellaneous: Planning & ideating events for the mall, Client follow-ups and Customer Feedback
Project: Understanding Customer requirements for Value Added Services (VAS)
Worked with the Marketing Communications (MPCG) vertical. A market survey was carried out to understand the consumer behaviour towards VAS in terms of their share of spend, popular services, average usage time, critical factors in decision making and their future requirements & expectations. Miscellaneous: Competition tracking, Customer feedback and Retailer follow -ups.
Approved
Achievements & Participation •Ranked 2nd in order of merit in
Achievements & Participation •Ranked 2nd in order of merit in
Achievements & Participation •Ranked 2nd in order of merit in
Achievements & Participation •Ranked 2nd in order of merit in
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