Senior Copywriter
FCB
Total years of experience :18 years, 3 Months
Duties:
BTL campaign creative, copywriting, and strategic planning for Marlboro and Parliament;
Digital strategy and creative work for Johnnie Walker Bulgaria and Postbank.
Design and copywriting for Great Wall, Western Union, Oreo, and Samsung.
I manage a team of 2 (junior copywriter and designer).
Transcreation of advertising materials (TV spots, prints, radio), VO direction.
Major account: M-Tel (Bulgaria's largest telecom and an affiliate of Telecom Austria). As a part of a copywriter & art director team, I have worked on ATL integrated campaigns (TVC, radio, print & web) in tight cooperation with the agency's headquarters in Vienna. Additionally I have directed voice recordings and supervised video and 3D production.
Duties:
Design and creative work for Reiffeisenbank.
Design and creative work for Chio & Pombear.
VO direction.
As a part of the holding's marketing team, I worked with several real estate companies. My duties included:
Copywriting and creative work for Russia and the UK markets.
Print production & supervision.
Media buying in Bulgaria, Russia, and the UK.
Research and planning.
Microeconomics, Macroeconomics, Marketing, International Marketing, Research Methods, Statistics, Price Formation, International Trade Law, Business English, German