Marketing Executive
Solutions Middle East
Total years of experience :12 years, 3 Months
The key objective is to develop a marketing strategy to expand brand awareness and generate sales leads in Middle East-Africa and India
Key Deliverables
Successfully liaised and managed relationship with a range of stakeholders- principals, suppliers & partners
Vital contribution towards efficient vendor/partner management and cost/fund negotiations that led to significant marketing cost optimization; developing an effective communication plans for product & brand awareness
Key Projects
Complete revamp of the Company website: Developed a new user friendly, information driven and competitive industry standard website;
Stand Manager & Branding In-Charge at Gitex’12: Coordinated with various third-party vendors and singularly managed all branding elements (stand design, artworks, printings etc.) required for the Exhibition
Generated significant mileage i.e. AED 10 million opportunity funnel for organization by participating in Global/regional events- GITEX, Dubai; QITCOM, Qatar; IDC Security events- Doha & AUH; IBEX Summit, India
Major Attainments
Played the lead role in devising & executing strategies in the following areas, in tandem with top management
o Standardization of Corporate logo, colors, palettes and monthly newsletters
o Utilizing Google Ad-words, SEO & other yellow pages for top page accessibility to company profile
Executed PR initiatives that went on to generate a positive image for the organization and resulted in:
o The organization bagged the prestigious “OpenText EMEA Partner of the Year” Award
o The Division Manager was awarded “Best Sales Person Award for EasiSMS” Award
o Coverage in the press about the company stand and its participation in the Gitex IT Exhibition
In Addition
Managing the marketing materials including leaflets, posters, flyers, newsletters, e-newsletters & stationary
Controlling the marketing plan and budget; managing marketing mix and measuring the ROI of the activities
At TATA Motors (International Division), Passenger Cars Business Unit, Mumbai as Management Intern
Development of a Marketing Launch Module for the launch of India’s first Cross Breed, Tata Aria in South Africa
Market research primarily focused on Marketing activities relevant to demographics of S. African SUV market
Studied various Marketing activities like TV commercial, Print, Radio, Out-of-Home, PoPs, Online campaigns
Analysed the Consumer Behaviour, relevant market segment, target customer profile and gathered an insight into the effectiveness of positioning Tata Aria in the SUV market segment vis-à-vis competitors in South Africa
• GPA: Scored Perfect 4.0/4.0 score in elective-Infra Financing Privatization. & Regulations & 3.5/4.0 in Managerial Communication • Ranked 2nd in Karnataka, Campus2Corporate Contest amongst over 1,562 participants from 72 institutes,‘11 • Runner-up in the World Cup season of Trade O’ Sports, an online simulation of Sports stock Market,‘11
National Competitions: • Ranked in the top 4% amongst 73,122 participants in the 5th NITAT, National IT Aptitude Test,‘09 Positions of Responsibility: Events: Served as Dy. Manager- Hospitality, Probe, Nation Level tech fest of ECE; organized the grand event with a budget of INR 1 million that witnessed over 800 participants from over 25 colleges Society: Launched YES+ course involving 100 students in NIT Trichy & served as Co-ordinator of Art of Living Society; managed complete operations and logistics of the initiatives-YES+, Madad & Tree Plantation Leadership: Positioned the responsibility as SPL, School Pupil’s Leader for Co-Curricular Activities in class XII, 2002-03; successfully launched many initiatives with greater involvement of all stakeholders Extra-Curricular: Events Winner in Transforma (Idea) event in Pragyan, International Techno-management festival Olympiads Awarded Silver Cert. & placed in top 1.5% amongst 100,000 others, National Cyber Olympiad Sports Selected for Regional Summer Camp, Athletics featuring top 200 athletes in the region
Central Board of Secondary Education, India
National Awards: • Awarded NTSE Scholarship of INR6000/year & ranked in the top 0.66% amongst 150,000 participant,‘03 • Ranked 40th amongst 100,000 participants with cash prize in National KVS Jr Mathematics Olympiad,‘02 • Awarded Hazari Prasad Divedi & Munshi Prem Chand Samman in National Talent Search Essay,‘01 • Awarded Silver Certificate & placed in top 1.5% amongst 100,000 students in National Cyber Olympiad,’02 • Consistently selected for National Green Olympiad amongst 200 students featuring 80,000 students. ’00-02 Sports: • Secured 2nd position in Shot-put & Discus Throw on Annual Sports Day amongst 60 participants,‘03 • Selected for Regional Vidyalaya Summer Coaching Camp in Athletics featuring top 200 athletes,‘01 Leadership: • Elected as SPL, School Pupil’s Leader for Co-Curricular Activities amongst 200 students in class XII, ‘04 -Successfully launched many initiatives and successfully organized events like Annual Day, Sports Day Others: • Ranked 1st in Mathematics, Science & Social Science subjects in class XI &X amongst 200 students,’03-04