Nishad Aboobackar Muhammed

Key Responsibilities

 Reporting to General Manager and Managing a Team of 300+ work force working under 3 Divisions, and a volume of QR. 240 Mn per annum.
 Design and implement a strategic business plan that expands the company’s customer base and ensures its strong presence.
 Build and promote strong, long-lasting customer relationships by partnering with them and understanding their requirements.
 Budgetary planning and effective utilization of resources.
 Identify emerging markets and market shifts while being fully aware of new products and competition status.
Recruitment, selection & coordinating the training of the work force.
Key Achievements

 Headed the business operations during FIFA, managing a 13% increase in delivery points with a 3% increase in fleet and a restricted increase in sales fleet. This resulted in a 7% decrease in overall sales costs in H2 ’23.
 Developed a portfolio for the premium category under the Qbake brand, generating 4 million in volume in 2022 and growing to 16 million in exit 2023.
 Consistent achievement of 95%+ against budget during every financial year.
 proposed a half-processed breakfast range segment and RTE assortments; outcome was a value of QR 1.3 million in 2022 and grew to QR 3.4 million by the end of 2023.
 Through the Employee Development Plan, two salesmen were trained, developed, and appraised for supervisory grade, and one supervisor was promoted for managerial role.

Key Responsibilities
 Conceptualize and implement organizational strategies, formulation of policies and implementation.
 Oversee all the management functions, with a special focus on Sales Function and management team to ensure policies were met and training increased.
 To ensure various departments of management functions as per the guidelines and processes defined.
 Submitting budgets with the Board and presenting detailed strategies and action plans to achieve the same.
 Ensure effective cost control, staff scheduling, inventory management, and ordering.
 To Manage the procurement and production planning by ensuring best optimal utilization of work force and resources.
 New product development, ensuring enough trials and coordinate sensory for testing and further approvals.

Key Achievements

 Oversaw the additional responsibility under the operations department and collaborated with the technical team to set up and activate a new production line from Seoul, S. Korea.
 signed long-term commercial agreements at very competitive trade terms with large retailer groups Lulu and Carrefour, generating a business turnover of QR. 3.43 million in the first year.
 Achieved a growth of 29% aggregate over a period of 3 years of tenure.

Key Responsibilities

 Formulating new action plans for various market segments, areas of the market etc. for an effective sales system.
 Route riding with sales force to know the pulse of market and to see the problems faced by sales force in market. Analyzing the problem where it originated helps in finding a real solution.
 Reduction of sales wastages from market by implementing promotions, gondola, etc. and finding new business points irrespective of the size of the market.
 Report generation and training for sales team, ensuring more market support for those who are lagging in accomplishments after identifying their problem.
 Organizing sales meetings with all sales staff and discussing problems and issues in a friendly way to encourage the sales force to feel more conformable during the work.
 Time to time evaluation of targets and achievements and consulting sales staff’s opinion to know where they are lagging to guide them towards the achievement of targets.

Key Achievements

 Generated a sales growth of 11% in the first two years along with a 3% reduction in overall wastages, by effective distribution planning of resources, which can be translated into QR. 7.3 Mn in absolute terms.
 Devised successful promotional campaigns, brand talks, including a special offer that penetrated the market.

 Coordinating the sales team.
 Allocating the team targets among the sales executives.
 Meeting the customers as per the calls made by sales executives and closing the deals.
 Documentation.