Marketing Manager
Zaya Realty Group
Total years of experience :18 years, 8 Months
Marketing Management
•Develop & execute annual marketing plan - market research, strategy, tactics & budgeting
•Formulate strategies for luxury property division, reach HNWI investors using Wealth-X intelligence referrals
•Managing marketing budget of 420K per annum
•Communicate with property developers in respect of inventory, project updates & offers
•Managing external vendors, agencies and suppliers
•Reporting to managing director
Digital Marketing
•Create lead generation & conversion campaigns on Facebook - Custom audience, Behavioral segment, re-marketing, lookalike campaigns for off plan projects; Targeting GCC, MENA, UK & USA
•PPC & display campaign on Google Search network - Keyword research, campaign optimization, bidding, landing page design & conversion optimization
•Omni channel content marketing through Facebook, Linkedin, twitter, Instagram, Pinterest, Google business, YouTube, Reddit & slide share. (blog posts, infographics & videos)
•Executing segmented email & SMS campaigns for off-plan / ready properties, exclusive projects and distress deals. Concept to execution of 180+ campaigns, 65, 000+ segmented investor database, total 1.8 M emails
•Managing websites & blogs including content writing, coding, UX experiments
•Developing and optimizing landing Pages & experiment with A/B testing
•Managing social media profiles, pages and groups
•Managing SEO (search engine optimization), analyzing traffic insights and trends using Google Analytics & Google Search Console
•Managing Property CRM and 18+ property portals and optimize property listings for ranking
Offline Marketing
•Organizing luxury bespoke, co-hosted events with affiliated companies
•Setup & Lease kiosk space in major shopping malls & hotels
•Managing advertising & PR of exclusive projects
•Managed Outdoor (OOH) campaign for off-plan projects in Motor City & other areas
•Create marketing collateral - project brochures, property flyers, data sheets, corporate profile& newspaper ads
• Assisting HOD on various projects - Sobha Sapphire Business Bay tower, Sobha Hartland and District one Mohammed Bin Rashid City - MBR projects.
• Developing and optimizing BTL & ATL marketing materials
• Creating project advertisements in print media, digital & outdoor
• Briefing to external agencies - digital agencies, printing and publishing companies
• Creating presentation, internal forms, work flows & process, marketing reports and conceptualizing corporate gift items
• Assisting sales team in trade shows
• Branding audit
• PPC advertising & Search engine optimization
• Coordinating social media campaign and monitor communities.
• Liaising with vendors & suppliers
• Providing technical support to sales staff on CRM and related IT issues
• Organize write-ups and stock images for the website and marketing collaterals
• Managed branding, creative and digital platform for various companies in the group. real estate, construction, finance, forex, sports, events, entertainment and IT sectors
• Conceptualized design ideas for different mediums by brainstorming, mind-mapping with the team
• Consulting companies in the group for their marketing requirements
• Managed various marketing campaigns
• Managed websites, PPC & SEO
• Delivered branded marketing materials, print and packaging
• Created presentations for the C-Level staff
• Developed corporate intranet
• Liaising with printers and other vendors
• Assisted research managers in market research and data analysis
• Created various presentations by assembling data, charts & infographics
• Created BTL marketing materials for marketing campaigns
• GIS mapping for location specific analytics & data interpretation
• Brand & website management
• Market Research
MBA in Marketing Management
