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Nishant Mishra, Marketing Specialist

Nishant Mishra

Marketing Specialist·Sobha LLC

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 14 years, 3 months

Marketing Specialist

August 2018 - Present

Sobha LLC

Dubai, United Arab Emirates

August 2018 - Present

Managing multilingual brand communications across ATL (Print, OOH, TVC, Cinema), BTL(brochures, emailers, Events & Exhibitions), Digital marketing content and creatives (website, landing pages, social media banners)
Handled trade marketing initiatives including collaterals, corporate gifting and corporate stationary for the brand.
Worked on marquee exhibitions from concept to design and construction to last-mile execution. Managed marketing initiatives including customer surveys, mystery shopping, competitor analysis, brand tie-ups and events.

Company industry:
Real Estate
Job role:
Marketing and PR

Product Marketing Manager

April 2017 - August 2018

IBG Consulting ME

Dubai, United Arab Emirates

April 2017 - August 2018

Led the product marketing initiatives including business partnerships, Product Proposals, Pricing package management
Piloted the inbound lead count hike with an overall ROI increase of and optimized the marketing analysis and SMART goal management
Managed IBG Consulting digital marketing actions including SEO-friendly content management across website, social Media, email campaigns and blogs
Managing strategic marketing initiatives including global partnership programs, referral schemes and tie-ups
Provided strategic marketing support for business expansion of the Digital marketing arm of IBG right from client pitch to digital services delivery management.

Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Marketing Manager

August 2015 - September 2016

Godrej Properties Ltd.

Delhi, India

August 2015 - September 2016

Key Role:
 Managing media planning & implementation including ATL, BTL & Digital activations with emphasis on ensuring maximum lead generation through various media
 Responsible for brand building activities including promotional activities, events, campaigns & channel partner activities
 Responsible for overseeing operational activities like marketing collaterals, project site branding & office branding
 Managing campaign analysis, leads generation analysis & ROI tracking for each campaign initiated

Company industry:
Real Estate
Job role:
Marketing and PR

International Marketing Manager

June 2014 - August 2015

Lodha Group

Mumbai, India

June 2014 - August 2015

Key Role:
 Contributed to YOY 7% -10% increase in volume business from International Markets, including 25% international business contribution from a recent prelaunch activation
 Responsible for Lodha project launches in key markets including UAE, Asia-Pacific
Successfully managed the international marketing campaigns for Lodha brands across categories with various Marketing initiatives like
o ATL (Print, TVCs on Indian GECs / News channels across US/UK/ME)
o BTL (Direct Marketing covering Emailers, Direct Mailers, Event marketing / Exhibitions)
 Managed marketing activities contributing to the expansion of Lodha Group’s reach in virgin markets including KSA, HK, Australia
 Responsible for end-to-end handling of the entire Vendor Management cycle including output analysis
 Market Research & analysis related to potential consumer outreach in key markets including UAE, US, Singapore
 Regular consultation with International sales team/brand teams/digital team/creative team for deliverables in key markets

Company industry:
Real Estate
Job role:
Marketing and PR

Product Marketing Executive

June 2011 - February 2014

Panasonic Marketing Middle East & Africa

Dubai, United Arab Emirates

June 2011 - February 2014

Key Role:
 Managed all the marketing activities (ATL/BTL) planning & execution for AC, Washing Machine, Refrigerators
o Successfully implemented various Marketing initiatives like Billboards, Display stands, in-store POS material etc.
 Managed the Press Conference for new shavers for UAE market, as a part of the marketing team
o Achieved 120% ROI in-terms of Press Coverage leading to extensive market-interest regarding the new shaver
 Managed the launch of Radio commercial for new epilators in UAE market
 Managed BTL activities for Iran market - In-store POS material - Shop front display, Stands, Catalogue etc.
 Managed an Online Survey for epilators to understand the market reaction on the concept of face epilation, in coordination with the respective agency
o Achieved 100% result in terms of target survey coverage - 1000 women of 10 different nationalities
 Consult with distributors in KSA, Kuwait, Iran to analyse, strategize and give solutions to maximize sales
o Led to increase in Men’s Care (Shavers’, Trimmers’) market share from 15% to 25%
 Conducted regular market visits to gather and analyse information about Panasonic displays, consumer preferences, competitor’s analysis, pricing, promotions, seasonality trend, current market situation etc.

Company industry:
Marketing
Job role:
Marketing and PR

Education

Management Development Institute of Singapore

January 2011

January 2011

Master's degree, Marketing

Singapore

MBA Marketing (Team Size: 5) 1. Competitive audit and Marketing Analysis of a Budget hotel in Singapore, done on the Fragrance hotel chain Analyzed the macro environment of the budget hotel industry in Singapore by using the PESTEL analysis Applied the 7 Ps model for a detailed comparison between Fragrance hotel and Hotel 81 Applied the Flower of Service model for a specific study of the services of Fragrance hotel chain an provided recommendations based on the same 2. Dissertation done on the “Role of marketing systems in the development of the Indian diary industry” Studied the various aspects of marketing systems and their relationship with marketing concepts such as External environment analysis, Marketing mix, Supply chain model In-depth study of the dairy marketing system in S. E. Asia in general and India in particular Performance analysis of the Indian dairy marketing system based on primary and secondary research Generated a Marketing system improvement model with specific emphasis on the way forward for the industry using a Public-Private Partnership model Small Business Entrepreneurship (Team Size: 5) Successfully led a team of five in order to design and develop a business plan for setting up an online library service in Singapore Verified the scope for success in the library business in Singapore by performing an external environment analysis based on PESTEL, Porter’s Five Forces models Performed SWOT analysis to determine the immediate environment for the business In-depth description of the business plan starting with an STP (Segmentation, Targeting and Positioning) model, followed by the Organizational plan, Operational plan and Marketing plan

Mithibai College, University of Mumbai

June 2009

June 2009

Bachelor's degree, Marketing

India

Skills

Marketing Mix
Expert
Marketing Mix
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
B2C marketing
Expert
B2C marketing
Expert
Marketing
Expert
Marketing
Expert
marketing analysis
Intermediate
marketing analysis
Intermediate
marketing communications
Intermediate
marketing communications
Intermediate
marketing planning
Intermediate
marketing planning
Intermediate
International Marketing
Expert
International Marketing
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
MS Office
Expert
MS Office
Expert
Data analysis
Intermediate
Data analysis
Intermediate
Tableau
Beginner
Tableau
Beginner
marketing mix
Expert
marketing mix
Expert
market research
Intermediate
market research
Intermediate
marketing management
Expert
marketing management
Expert
marketing research
Intermediate
marketing research
Intermediate
Marketing Mix
Expert
Marketing Mix
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Marketing
Expert
Marketing
Expert
B2C marketing
Expert
B2C marketing
Expert

Languages

English

Expert

Hindi

Expert

Tamil

Intermediate

Training and Certifications

Certifications
The data science of marketing
Tableau Essential Training
Negotiation Skills Management
Innesskirk Global
Dec 2012 - Dec 2012
Six Thinking Hats
de Bono Thinking Systems
Nov 2012 - Nov 2012
Microsoft Excel Advanced
ExecuTrain
Mar 2012 - Mar 2012