Marketing Manager
Usha International Ltd
Total years of experience :5 years, 9 Months
Head a team of 2 people
Projects undertake in my supervision:
Print Campaign at the time of product launch and for festive season. This campaign was done at nation level and at regional level. Print AD’s was given in top nation news papers and at regional level leading news papers was selected.
Established Lighting brand in International market. From Launching brand to getting it’s visibility through BTL activity and retail activity, Outdoor activity
Festive offer campaign was done in leading household, arctic magazine
Radio campaign at the time of festive season. This campaign was done in regional, entire jingles was recorded in regional languages
Digital campaign was keep on doing on month -month bases
Mall activity in 14 malls across 11 cities. This activity is to create awareness about brand and showcase current rang
Getting product promotion activity for channel partner
Hiring ISP for product promotion, these ISP were placed in channel’s
Designing and running channel partner loyalty program
Designing and running schemes for channel partners
Outdoor activity (canopy activity) which is under taken in 15 cities, through this activity we are covering 500 outlets in North, West and South market
VM Merchandise for Lighting across 15 cities covering 1000 outlets
Product Launch in 10 cities for Lighting
Small utility product launches in 15 cities across country
Dealer meet for Lighting and Fans in 5 cities
Mary Kom event in Mumbai
Product Launch for Fan division
Handling project of establishing franchise store at pan India level
Making process and guideline for fabricating new store
Vendor management, selecting correct vendor for job
Making process of ISP recruitment and their training
Providing and executing BTL activity for product promotion
Handling launch activity at Pan India Level
Designing BOQ, Planogram, process and standard 3D and 2D for lighting stores
Handling merchandising activity along with retail deployment across country
Currently handling 2 agency for merchandising and retail deployment and 4 vendors who are fabricating stores
Handling retail and SIS rollout at Pan India level, handling agency and vendor at regional level and National level
Looking after all POSM fabrication and merchandising for it at Pan India
Notable Deliverable
Completed stores within timeline at multiple locations Pan India.
Designed BOQ and build entire process for rolling out lighting stores
Design Process for Retail and for franchisee stores
Designing retail elements and getting them rollout at Pan Indian level by controlling agency
GSB program across 3 regions
Advertising Agency of Tata Group
Head a team of 3 managers. 4 Operation managers and 3 Client servicing manager.
Procuring new business and increasing the portfolio of the existing channels.
Suggesting the new line of BTL and Activation in Malls and Multiplex jobs to existing clients for
expanding the business.
Doing activity and space buying in Mall, Multiplex and on-screen.
Ensuring that operational procedure regarding claim settlement moves smoothly and speedily
for client.
Ensuring the business generation leads to the overall profitability to the company.
Procurement of new innovations to increase companies profile & Business.
Maintaining the company’s relation with channel Partner by arranging various interactions
between company and channel Partner.
Nov 2010 to May 2013 (2 year(s) - 6 month(s))
Nov 2010 to May 2013 (2 year(s) - 6 month(s))
Looking after MP and CG territory Nov 10 - Dec 11
Looking after North India Jan 11 - May 13
Planning and buying for outdoor for MP and CG market.
Looking after the outdoor& Retail vertical work.
Doing Vendor management. Channelizing new Vendors in network and roll out multiple projects with them.
Maintaining the company’s relation with channel Partner by arranging various interactions between company and channel Partners.
Arranging the risk inspection at various intervals to reduce the risk profile of the client.
Few projects which were handle in Outdoor:
Philips campaign on festive season in OCT 11 in Indore, Bhopal and Raipur.
Elf oil campaign in Indore, Bhopal, Jabalpur, Raipur and Bhilai
Blackberry Clothes campaign in Indore and Bhopal
Few projects which were handle in Retail:
Instore Branding for Westside in MP and CG
Essar Hypermart Project done in Indore, Bhopal, Gwalior and Raipur
Handling complete store formation job for Philips, light lounge in Indore, Bhopal, Jabalpur and Raipur.
From civil work to instore branding
Exhibition job was done for L&T in Indore, Raipur and Lucknow.
Head a team of 3 managers. 2 Operation managers and 1 Client servicing manager.
Procuring new business and increasing the portfolio of the existing channels.
Suggesting the new line of fabrication jobs to existing clients for expanding the business.
Arranging the risk inspection at various intervals to reduce the risk profile of the client.
Ensuring that operational procedure regarding claim settlement moves smoothly and speedily for client.
Ensuring that is business generation leads to the overall profitability to the company.
Procurement of new things related to our company’s profile.
Maintaining the company’s relation with channel Partner by arranging various interactions between company and channel Partner.
Roll out multiple jobs through our networks of vendors.
Notable Deliverables
Efficiently developed better co-ordination with channel Partners; resulting in sourcing profitable business through channel partners
Few projects which are directly handle by me at National Level.
Handling G.M. Audit project Pan India.
Looking after all the Retail jobs for Philips in North India
Handled merchandising for Logitech for West and South India
Few projects which are handle by my team at National Level under my supervision.
Handling Daikin project in North and West India. Fabricating Outlet for Daikin.
Looking after the instore branding for Monte Carlo and making new Outlet in Gurgaon.
Looking after the Metro cash and carry store branding in north.
Looking after DTDC instore branding for North India.
Fabricating exclusive outlet for Carlton in North.
Handling regional activities related to the retail vertical as an extra effort for West & South regions.
Handling : -
Mattel Toys - instore branding, SIS fabrication & gondola dressings.
L&T Switches - instore branding
Essar Hypermart - instore branding and fabrication part.
American standard - SIS fabrication & instore.
Westside - instore branding
Cadbury - instore branding and promotional activities
CCD - complete store audit, in this we are capturing all the internal and external elements
Lead and supervise 10 Sales Officer and 2 TL in Dewas locations and 30 sales officer and 5 TL in Bhopal location with other business partner in Bhopal
Develop a competitive business development and sales strategy, uncovering/ creating new opportunities, identifying dynamic and flexible solutions and managing account activity
Accountable for generating business of 1.5 crores from both the location by disbursing Pl, HL, MF, Li, Gi and ULIP
Plan & conceptualize various strategies to achieve business goals aimed towards the growth in business volumes as well as profitability while analyzing cost effectiveness and competitor’s strategies and proceeding
Implement strategies for expanding the subscriber base, and ensuring continuous service to the customers
Identify & analyze customer’s requirements by maintaining active & comprehensive conversation. Ensured customer issues are promptly addressed, documented and resolved in a timely and professional manner and passed them to correct channels
Establish & use service levels and response, time objectives while planning and managing the service-level quality using the real-time management skills
PGDBM in marketing
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