Tala Yassine

Managing the sales process of the In-store media (110 major Hypermarkets across UAE) and Media city-Tecom outdoor media.
Achieving marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Sustaining rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Tracking campaigns by supervising the production team, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications.
Executing a wide variety of details that involve direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans.

Responsibilities:
Developing Short term and long term strategies, including; Sales Strategy, plan and targets, Market research, Competitive analysis for the Levant.
Responsible for the sales and production of all media associated with a certain project within the holding. (In store, outdoor and TV)
Dealing/Building strong relationships with MBUs/media agencies and directs clients, to generate revenue through selling in store media, TVCs, program sponsorships and creative solutions for Carrefour in the Levant and all Rotana Channels though Syria.
Facilitating clients meetings, delivering customized presentations to the clients/management, responding to queries and ensuring optimal levels of services as well as long business relations.
Developing/implementing sales plans in line with organizational goal. Directing sales forecasting activities and setting annual sales target accordingly.
Formulating strategic marketing objectives and creative ideas to maximize output.
Planning public relations activities, attending international exhibitions and seminars on behalf of the company.
Maintaining regular contact with regional offices in UAE, KSA, Syria and Jordan.
Preparing monthly market share status and financial reports on the sales reviews on weekly, monthly/quarterly basis to keep the top management updated on the same.
Directing / monitoring overall activities of the sales team, organizing training for new recruits in areas of media knowledge and client servicing and ascertaining that all training standards are adhered to, thus increasing productivity through a well-trained /motivated staff.
Responsible for enhancing collecting revenue from challenging accounts.

Managed the sales process of the In-store media (110 major Hypermarkets across UAE) and HyperMag Magazine in which the target is achieved
Negotiate contract points and resolve any conflict satisfactorily for all parties involved.
Maintained accurate and up-to-date contact, account information, and daily activities in a sales database.
Built strong relationships with local, regional and international clientele and media agencies, facilitating client meetings, responding to queries and ensuring optimal levels of service and long term business relations.
Prepared weekly and monthly reports on sales status, sales forecast, and money collection status.
Projected sales targets, prepared action plans/schedules and formulated initiatives for achieving the targets while keeping the upper management updated of all sales initiatives.
Prepare weekly and monthly reports on sales status, sales forecast, and money collection status.
Coordinated with the production department on all the materials and installation.
Attendance of conferences, Launches and exhibitions, presentations at seminars.