Assistance Director - Digital Marketing (Cluster)
JA Resorts & Hotels
مجموع سنوات الخبرة :12 years, 6 أشهر
Responsible for Digital Performance Marketing and E-Commerce for JA Resorts & Hotel’s 7 properties spread across Dubai, Maldives & Seychelles along with all its F&B outlets and Fitness & Leisure division.
- Strategic management of driving revenues through Brand.com with a heavy focus on shifting business from OTA platforms.
- Developing strategies and execution of Digital Performance Marketing activities such as PPC, Display Marketing, Re-targeting, Meta Search on Google, Trivago & TripAdvisor, Affiliate Marketing across all Google, Bing & Facebook platforms. In addition to this also manage Email Communications to our B2B partners and B2C audience across Europe, GCC, CIS and China.
- Management of Joint Marketing Campaigns and Travel Ads on Expedia & Hotels.com
- Website & content management of JA Resorts & Hotels. With a clear focus on driving business through brand.com. Successfully driven increase in revenue on brand.com by 45% YoY growth.
- Work closely with the respective property Revenue Team to manage inventories and drive higher ADRs through brand.com
- Driving personalized user experience through Digital Consumer Experience platform by Progress - Sitefinity and implementation of new SynXis Booking Engine by Sabre.
- Successfully implemented and launched the website into Arabic, Russian, Chinese & German language to aid the customer journey and personalization of content to improve user experience. This impacted in overall increase in traffic to the website and booking engine with an increase in conversion ratio by 43% YoY.
- Managing SEO activities to increase the organic ranking of the brand keyword which resulted in increase in quality traffic and returning visitors. Growing the revenue by 50% via organic traffic on brand.com
- Driving brand strategies through social media management via Facebook, Instagram, TripAdvisor, Twitter, Google +, LinkedIn and through Chinese platforms - Weibo & WeChat.
- Development and implementation of Influencer strategy and work very closely with DTCM on hosting their influencers to promote Dubai as a destination. Hence leveraging on such key associations to increase the brand’s online presence.
- Partnering and successful integration of leading Hospitality Brands - Preferred Hotels & Resorts and Global Hotel Alliance (GHA). Migrating all our loyalty programmes onto the GHA platform. With a key focus on signing up members and leverage via such a strategic partnership.
Headed Digital Media & Business Strategy for Synergy Communications, a Digital Media Agency affiliated with Universal Media 7 Group established in the UAE in 2012. Responsible for the overall development and leadership for the agency's strategic business development, with the aim of winning new business as well as managing the strategic marketing development for some of the most recognized brands in the UAE. Design and implement digital strategies for the clients within the budget requirements.
- Take charge of creating a vision for digital marketing into a cohesive strategy, developing an online marketing campaigns for the brand and leading the agency in implementing the strategies.
- Set specific digital objectives and monitor progress across all digital platforms such as SEO/SEM, AdWords, social media management, display advertising campaigns, re-marketing, in-mobile app advertising and lead generation campaigns via Google, Facebook & Instagram.
- Planning and setting up PPC, PPL and display campaigns on Google AdWords & Facebook in the UAE & other GCC territories.
- Management & optimization of e-commerce website on Magento & Word Press platform
(www.officeflux.com - B2B)
- Optimizing the campaign to its fullest to ensure we achieve lower bid and higher focus being on achieving high quality traffic
- Planning and execution of performance marketing campaigns focus being achieving increased number of leads for clients & generating quality traffic using Facebook & Google Search (primarily performed for VLCC)
- Affiliate marketing campaigns & bloggers interaction on social media handles for clients (Vincci Shoes & Tati)
To manage the campaign measurement process to ensure that clients and the agency are aligned on key performance metrics, establishing realistic business goals, and providing accountability through reporting and analytics, and providing optimized strategies moving forward.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) using various analytic tools such as Alexa, Facebook & Instagram insights, Google Keyword Planner & Google Anaytics.
- Identify trends and insights and optimize spend and performance based on the insights through Google Trend.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Develop an integrated digital media plan that supports the corporate objectives fully integrated with all off-line activities.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Clients: Prime Medical Hospitals & Clinics, Vincci Middle East, VLCC Middle East. Pure Gold, Indigo Living, Jacky’s Electronics, Toys R US, Apparel Group, Anantara Residence & Wall Street Exchange
Manage retail & corporate marketing communications functions overseeing all the business divisions across UAE, GCC & India. Brand and account management, PR, media relations, media planning & buying, corporate positioning, product launches, advertising/promotions strategies, sales & market analysis.
- Responsible for the end-to-end planning, implementation and execution of overall corporate and marketing strategies for the entire group, across UAE & GCC.
- Led the development and implementation of annual marketing plans that resulted in consistent retail sales increase of over 30% year on year, in a dynamic furniture industry.
- During this time, marketing played a key role in achieving sales growth targeting increase in the market share against key competitors.
- Drove the development and implementation of media & promotional strategies through dynamic and varied mediums resulting in improved efficiency and accelerated sales growth and profitability of an average of 35- 45% during promotional period.
- Coordinated update and expansion of brand’s e-commerce portal including allocation for future growth of product lines and incorporated SEO strategies.
- Formed presentations and accompanying material demonstrating market findings, key marketing analytics and demographics, marketing campaigns and brand support to strategies retail chain expansion.
- New product line financials; forecasting, budgeting, marketing spend etc. presented to support business and new store launches.
- Thus, establishing strong partnerships with internal teams to assist in the delivery of various corporate initiatives within the organization and add value to pursuit of profitable business opportunities.
- Brands: Royal Furniture (Retail, Export, Projects & Wholesale - UAE & GCC), Cool Tech Sleeping Solution (Retail- UAE), Tulip Inn (Hospitality - UAE), Ind Royal Furniture (India) & Innovative Non-Woven Solution (B2C channel - UAE).
Manage some of the agency’s largest offline and online accounts, serving as the primary liaison between agency staff, client marketing teams and outsourced vendors. Define client requirements and project parameters and guide teams in the development and delivery of campaign strategy and multimedia collateral. Adhere to budgets, oversee account billing and communicate updates to client teams. Industries - retail, real estate, FMCG, luxury brands and educational sector.
- Developing marketing communication strategies for the clients to increase the business portfolio.
- Collaborated with clients from concept to production and launch of nationwide print, TV, online, mobile-device and social-media campaigns that routinely exceeded client expectations.
- Served as a key internal and external contact person for developing and managing project plans and workflow and coordinate project timing and budgets with all relevant agency personnel.
- Played a lead role on pitches to current and prospective accounts, delivering presentations that won new and increased existing business to drive consistent revenue growth for the agency.
- Develop and manage online marketing campaigns for Sharaf DG, Babyshop, Shoexpress, Continental Coffee, and Label 24 effectively driving brand awareness, engagement and traffic to social media pages.
- Achieved a strong, visible social media presence and developed concepts with viral potential.
- Continuously assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
- Clients handled: Estee Lauder, Sharaf DG, TLC-Continental Coffee, Landmark Group (Babyshop, Shoexpress), Apparel Group (Coldstone creamery, Club Apparel, Aldo), Royal Furniture and Gulf Oil.
- Events handled: Dubai Super Sixes-Corporate Cricketing League, 2010
Symbiosis International University - Pune, India Masters in Business Administration-Corporate Communication, Specialization-Public Relations, 2008 - 2010