Manager - Clinical Sales & Marketing
Al Essa Group
Total years of experience :17 years, 2 Months
• Plan and Implement Business Strategies
• Develop & Execute Marketing Plans for Polyclinics & Specialized Dental Centres
• Plan programs and events that build relationships between healthcare personnel and patients
• Position the healthcare services favourably in the healthcare market
• Designing brochures, posting and editing content on the hospital’s website & social media and
• Identify specialty practices and physicians that increases overall revenue for the healthcare facilities
• Develop & maintain healthy relationships with medical insurance companies that contributes to the overall revenue of the centre
• Plan and Implement new business opportunities that is strategically linked to the vision of the Medical Centre and maximize the outcomes of those opportunities.
• Maintain extensive knowledge of current market conditions and ensure that any relevant information is communicated to the key stakeholders
• Develop and implement Public Relations Strategies to position Badr Al Samaa Medical Centre brand as a quality primary healthcare center in Kuwait region.
• Develop and execute business plans
• Develop relationships with businesses and community groups to promote the Medical Centre and Medical Centre Services
• Develop and market new clinics / services of the Medical Centre
• Create and be accountable for all Insurance Proposals, Contracts, and associated documentation
• Coordinate with the Corporate Marketing Team to monitor and analyze the Medical Centre’s media exposure.
• Oversee the development of marketing literature, both electronic and paper based
• Develop, draft and distribute media releases/advertisements that meet the marketing strategy of the Medical Centre and that comply with set policy guidelines
• Ensure that budgets are prepared and managed in line with Badr Al Samaa Group standards and that ROI reports are analyzed and reported monthly.
• Planned, developed and implemented marketing calendars & advertising strategies in co-ordination with Sales team
• Supported the executives on advertising strategies to reach their target markets, in order to create customer awareness by promoting the benefits and specifications of the products.
• Supported the Sales team with necessary advertising material by timely production of Graphic designs, Copywriting, Storyboards, Printing requirements and media booking as per the deadlines set.
• Achieved 90% target set through Al Rai Newspaper campaigns
• Identified market opportunities through social media; measured and reported the impact of their social media influence by managing company's presence in social networking sites including Instagram, Twitter and YouTube
• Achieved 10% growth in adding new customers on a monthly basis through Instagram Channel.
• Developed and managed effective internal communication strategy to communicate the marketing campaign plan across the organization.
• Analyzed ROI & customer feedback from the advertising campaigns and prepared marketing reports to the Director, Marketing & Sales team.
• Planned meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
• Driven sales through partnering with Clinics / Hospitals /Corporates.
• Expanded the business to other Emirates; Sharjah, Ajman & Ras Al Khaimah
• Managed Customer Relationship
• Responsible for all Medical Insurance Company tie ups and generating sales through them.
• Negotiated and Procured products from vendors, related to Home Improvement vertical (Building Construction Material) for formats like Reliance Fresh (Food), Reliance Mart (Hyper) and Reliance Home Kitchens. (Modular Kitchen Store).
• Vendor and Supply Chain Management at various formats (Reliance Fresh, Reliance Mart - Hyper Market).
• Market research pertaining to Hyper Store Operations for the format Reliance Hyper Mart.
• Approached contractors, builders, architects and trade segments for lead generation to B2B activities.
• Prepared Merchandise Hierarchy for Home Improvement vertical.
• Finalized SKU (Stock Keeping Unit)
• Negotiated and Procured products from vendors, related to Home Improvement vertical (Building Construction Material) for the format 'Big Bazaar' (Hyper Market)
• In-depth study of the market in the Paints Category.
• Identified and compiled manufacturers in India for products relating to Paints Category.
• In-depth study on the Indian Retail scenario and its operations.
• Been in the core concept team for the launch of the store ‘Hometown’