Niveen Naccash

- Lead the design, development and implementation of Bupa Arabia’s Commercial Group projects and cross functional initiatives.
- Lead Commercial group’s IT initiatives and implementation.
- Lead the education and communication of all transformational projects to ensure maximal engagement of internal and external stakeholders.
- Lead the regulatory agenda within Commercial group across all areas namely Compliance, Risk and Audit.
- Lead the standardization and documentation of all policies and procedures for Commecial Group.

- Lead Operations dept. strategic projects and cross functional initiatives.
- Build, develop and grow Key account delegates service department to ensure fulfilment of KPI’s and targets leading to overall Retention and customer satisfaction objectives.
- lead the design building and kingdom wide implementation of the MOH Infection Control Training initiatives.
- Drive increased revenues profut and customer satisfaction through greater retention rates to achieve company growth.
- Lead and own the service relationship Agenda with Corporate Key Accounts kingdom wide.

• Retail Product Developement
• Retail segments and Product management
• Marketing activities and communication
• Sales Lead generation

• Strategic projects
• Retail Treasury product development and implementation
• Customer insights and business intelligence and knowledge

Manage the relationship and partnership with all stakeholders related to NCB Branch network for all aspects of Sales, Products and the different customer program segments in the bank.

• Plan, develop and implement 1st year lifecycle strategies of credit card customers.
• Establish a credit card outbound calling unit.
• Leverage consistent campaigns and communication to customers to generate incremental usage and build ANR.
• Exploit dormancy through creative campaigns to increase usage.
• Special Assignment: Launch credit card Loyalty Rewards program July ’07. Development and implementation of marketing concept, materials and communication both ATL and BTL (POSM for NCB Branches and partner merchants, customer welcome packs, sales kits, website and launch events).
• Plan and implement customer educational initiatives (both internal and external customers) e.g. initiated the first credit card quarterly educational newsletter.
• Manage and implement SAMA requirements for credit cards specifically in the areas of Know Your Customer and ID Expiry. Handling all processes, communication & managing implementation.

• Launch new and developed program for Ladies
• Participate in planning, development & implementation of the Strategic & Operating Plans, Financials and Budget for Ladies’ program and Segment.
• Enhance program offering (Financial & non-Financial) through internal and external vendor negotiations
• Design program touch points and all communication material
• Manage customer complaints

• Handling all ATL / BTL communication for P&G HABC brands.
• Aligning on objectives for brands, preparing internal creative briefs and Communication plans.
• Developing and implementing the brand vision.
• Being the accountable mediator between the clinet and the different departments of the agency (creative & production) and specific third parties.

• Handle local and regional accounts from preparing presentations to presenting to clients to the execution of activities.
• Objective is to Build, strengthen and leverage the reputation capital of clients through communicating key messages to defined target audiences within the marketing chain to influence purchase decisions.

• Assisted Logistics dept., answered customer inquiries and complaints, assisted Sales and Marketing in administrative work, assisted in recruitment, research, coordination of seminars and presentations and was responsible for office services.