Noha Alawfi

• As Executive Task Force Lead, I oversaw initiative execution and provided strategic support launching the Transit Visa program and unified visa platform, expanding e‑visa markets, and deploying rapid corrective measures that boosted arrivals and streamlined access to Saudi Arabia.
• Enhanced the end-to-end Umrah journey by introducing automation across key touchpoints, including advanced e-gates at airports, automated visa issuance for multiple countries, and a smart application enabling pre-arrival biometric verification.
• Collaborated with key Hajj & Umrah stakeholders to track 160 service satisfaction indicators and pilgrim volume targets, perform root cause analyses of pre‑arrival service declines, and implement corrective action plans that elevated service quality and satisfaction.
• Contributed to the improvement and development of the end-to-end Umrah journey from planning to departure by analyzing gaps across service touchpoints and supporting the design of a future-state experience focused on seamlessness, integration, and enhanced pilgrim satisfaction.

Provided analytical support to all strategy aspects.
Aligned department goals and KPIs with the strategy of the ministry.
Participated as a team member in vision 2030 projects.
Managed teams by Assigning tasks to associates and delivering projects and meeting deadlines.
Produced reports by collecting data and analyzing statistics.
 Developing and designing Visualizations using PPT.

• Developed and executed strategic plans to meet organizational goals.
• Conducted performance assessments and automated corporate KPI monitoring cycles, ensuring accuracy, timeliness, and better decision-making.
• Collaborated with departments to align objectives and enhance efficiency.
• Led quarterly strategic reviews and supported initiatives to improve service delivery.

• Oversaw KPI cascade to 90% of ministry entities and ensured robust reporting practices.
• Supported the strategic direction and governance initiatives for the Hajj & Umrah sectors.
• Led maturity assessments and strategy updates in alignment with national priorities.