Noha A. Sami Rezk

Utilise meaningful and authentic ways to link brands and consumers.
Manage brands accounts beyond the traditional advertising and one-dimensional approaches to consumers.
Develop innovative ideas creating real connections, developing awareness and ensuring brand loyalty.

Specialties:
Experiential Marketing, Activation, Ambush Marketing, Event Conceptualisation and Execution, Events.

➢Identify and develop target markets to achieve agreed business revenue.
➢In close consultation with the operations division conducting in depth analysis, identify value opportunities and deliver total business solutions to secure and maintain locations, ensuring effective implementation of projects and processes to meet guests’ taste expectations.
➢Assess and Monitor the legal conditions of all franchise tie-ups to confirm they abide by the Qatari laws and regulations.
➢Actively engage with the market to collate feedback, monitor trends and competitor’s activities identifying new business opportunities.
➢Continuously fetch the market for new elite F&B locations that would best reflect the brand image generating sales traffic and attaining guests in accordance to their resident locations and heavy foot traffic.
➢Continuously work on developing intensive knowledge and a good understanding of the F&B market trend in order to develop in-store marketing activities to drive traffic to all running restaurants managed by the company. (ABL & BTL)
➢Partner up with prestigious food and non-food suppliers in order to assure the delivery of premium tastes and quality as well as cost efficient items are used in all operating restaurants.
➢Conduct all sales reports and run the weekly operational communications back and forth with both International and national franchise purchased rights.
➢Direct and manage a team of restaurant managers to ensure the smooth running of daily operations and ensure that they’re in line with the company’s business objectives.
➢Is responsible for overseeing the efficient running and profitability of the restaurant sales and managed employees as well as ensure the accurate reporting to franchise headquarters as per the signed terms & conditions.

Day to day client counseling and business development for one of Qatar's leading collection of hotels in the hospitality industry through a part time seconded role within their premises, covering a handful range of sectors and disciplines. Continuously taking a proactive approach to client development with a growing focus on managing digital communications. Daily monitoring the consistent delivery of impactful and measureable communications programs to ensure client satisfaction. Work closely with senior management and share responsibility for business development and new business pitching through brainstorming and implementing effective PR campaigns both online and offline. Manage PR budgets and demonstrate ROI from PR activities. Manage and attend media related events besides daily performance of all press office functions, including drafting press releases, feature articles, briefing documents, Q&As, speeches, and biographies. Build, enhance media relations on both local and regional platforms to channel pitching client's stories to the appropriate media.
 Draft communication plans for specific events. and draft social media plans and content to nail maximum coverage and audience engagement.

-Coordinating with top management and current staff to manage special projects including business outreach, community outreach, coordination, marketing, archiving, community events, and programs.
-Initiating new firms/projects from brainstorming, market research, analysis, branding, risk analysis and cost management to implementation & marketing sales operation through the provision of monthly and quarterly progress reports.
-Aid in creating a flow of distribution channels alongside cost minimization for the monthly published magazines both physically and through social media, in addition to creating a face lift to the overall look, content & targeted readers through both the qualitative & quantitative research conducted through allocated focus groups, surveys etc… as requested by the research agency joint venture.
-Undertake ongoing Media tie-ups & Barter deals between media agency clients & publishing house (Egypt & Business Today magazines) to gain subscription prizes for 10yrs subscribers and seasonal events’ contribution such as Easter breaks, Christmas etc… This includes ePress channel launch awareness (one asset of IBA group) to all major contributing sponsors such as Sony, Virgin etc…
-Planned marketing campaigns in association with market research agencies ranging from online, inbound & outbound to brand and launch “Moqtanayat” i.e. ottoman bespoke furniture line to the Middle East region and wealthy niche clientele. (Online banners, brochures, website forming, articles, trade shows etc…)
-Manage ongoing project relationships with all production, event & media agencies.
-Drive digital & social media presence for the monthly publications to attain subscriptions and sponsorship to large events.
-Coordinated with both the CFO & COO in setting benchmarks for the launch of bespoke Ottoman furniture lines to generate both revenue and branding through the sales conducted to famous interior designers & development firms globally.

-Handling the responsibilities of a cross border manager whom provides & facilitates the banking needs & services according to market research feedback for Egyptian expatriates residing in the AUB Group branches in the Gulf region & London.
-Managed at least 24 employees for each of the branches in Bahrain, Qatar, Kuwait & Oman in terms of account opening procedures, transfers processing & implementing on going marketing campaigns.
-Marketing campaigns both online and through digital tailored sms campaigns, corporate website banners, TV commercials in Kuwait, brochures, printed VISA statements etc…
-Review Private Banking clients and coordinate with corporate department means in increasing their wealth portfolio with the bank in aid of reputable international market research agencies (conducted qualitative research) to ensure nailing clients’ wealth desires.
-Weekly & quarterly MIS report generation of each global client’s accounts with detailed analysis.

-Handling the responsibilities of a training coordinator for internal and external training programmes and events.
-Taking initiative to implement in-house training programmes through using Training Admin Manager (TAM) as well as coordinate overseas training courses.
-Individual Staff Training Records and the monthly MIS reporting.

-Coordinating with the OCA Protocol Manager in preparing for the invites and distributing to the VIPs and the Sports Federations.
-Assisting the planning of V.I.P. meetings and banquets including the solving of any occurring problems regarding V.I.P. guest passes, rides to certain venues, etc.
-Assisting with the training of volunteers picked to perform their duties during the games time.
-Establishing a channel of communication between the Directorate and external agencies including flower shops, certain hosting catering shops, and hotels to implement local events.
-Setup and management of Help Desk and Support assistance during local events.
-Providing IT assistance with programs, reports and presentations.
-Maintenance and organization of records and documentation for the Directorate -Protocol & OCA services.