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Noha Sharaf, Executive Events Manager

Noha Sharaf

Executive Events Manager·Decarma, Destination Weddings & Events,

United Arab Emirates

Bachelor's degree, Hospitality Management

Work experience

Total years of experience: 14 years, 9 months

Executive Events Manager

June 2022 - Present

Decarma, Destination Weddings & Events,

El Gouna, Egypt

June 2022 - Present

• Planned and executed 40+ luxury destination weddings, ensuring seamless delivery aligned with client vision.
• Managed vendor negotiations and contracts, achieving cost savings of up to 15% per event without compromising
quality.
• Designed creative mood boards and proposals that increased client conversion rates by 30%.
• Built and maintained long-term client relationships, driving repeat business and referrals.
• Trained and mentored new staff, raising overall team performance and service standards.
• Created and delivered tailored PowerPoint presentations to translate client mood boards into actionable event
designs, consulting couples on the best strategies to achieve their envisioned outcomes.
• Collaborated with the marketing and social media team to select and showcase the best event visuals, ensuring each
wedding was represented in a way that highlighted creativity, drove higher engagement, and strengthened the
companys brand presence online.
Company industry:
Events Management
Job role:
Management

Manager - Visitor Experience Services

September 2021 - March 2022

EXPO 2020,

Dubai, United Arab Emirates

September 2021 - March 2022

• Oversaw daily operations of a world-class pavilion visited by thousands daily during Expo 2020.
• Coordinated cross-functional teams (F&B, retail, operational support) to deliver a smooth visitor experience.
• Resolved escalated visitor concerns with empathy, maintaining a 90%+ satisfaction rate.
• Delivered staff training programs that improved efficiency and reduced operational errors.
Company industry:
Entertainment

Wedding Operations & Banquet Manager

October 2017 - July 2020

Dubai World Trade Center,

Dubai, United Arab Emirates

October 2017 - July 2020

• Directed weddings and events with 400-1000+ guests, including VIP and royal clients.
• Managed high-profile exhibitions such as GITEX, Gulf Food, Arab Health, and Cityscape.
• Controlled event budgets exceeding $1M, achieving cost efficiency while maintaining premium service standards.
• Developed innovative wedding concepts, elevating DWTCs reputation in luxury event management.
• Oversaw banquet operations, including food tastings, F&B service coordination, and staff management, ensuring
seamless guest experiences and adherence to high hospitality standards.
Company industry:
Hospitality & Accomodation

Events Manager

January 2017 - September 2017

The Event House,

Dubai, United Arab Emirates

January 2017 - September 2017

• Spearheaded business launch by redesigning brand identity, website, and service offering.
• Conducted supplier market research and developed partnerships to strengthen service portfolio.
• Designed and managed client events from concept to execution, boosting brand presence in Dubais event market.
Company industry:
Marketing

Wedding Coordinator & Destination Wedding Planner

April 2016 - January 2017

Freelance,

Toronto, Canada

April 2016 - January 2017

• Coordinated destination weddings for international couples, managing vendors across multiple time zones.
• Negotiated cost-effective vendor packages, saving clients an average of 10-20% on total budgets.
Company industry:
Media Production

Zumba Fitness Instructor & Sport Events Coordinator

February 2014 - April 2016

Curves for Women,

As Salimiyah, Kuwait

February 2014 - April 2016

Company industry:
Sports & Outdoor Activities

Events Coordinator

August 2013 - December 2013

FIVELEVELS,

Jabriya, Kuwait

August 2013 - December 2013

Company industry:
Media Production

Assistant Wedding Planner

April 2013 - July 2013

Your Barcelona Wedding,

Barcelona, Spain

April 2013 - July 2013

Company industry:
Events Management

Relationship Manager

September 2010 - January 2012

Bayt.com,

Al Kuwait, Kuwait

September 2010 - January 2012

Company industry:
Recruitment & Employee Placement Agency

Sales Executive

October 2008 - February 2010

The Palms Beach & Hotel,

Salwa, Kuwait

October 2008 - February 2010

Company industry:
Hospitality & Accomodation

Education

University of Nicosia

May 2013

May 2013

Bachelor's degree, Hospitality Management

Cyprus

I. Intercollege, Nicosia, Cyprus January 2011- May 2013 Bachelor Degree: Hospitality Management (events)

University of Nicosia

January 2012

January 2012

Bachelor's degree, (Events)

Cyprus

intercollege

September 2008

September 2008

Diploma, Hotel & Tourism Management

Cyprus

September 2008 Diploma Degree: Hotel & Tourism Management

University of Nicosia

January 2008

January 2008

Diploma, Hotel

Cyprus

Universal American School of Kuwait

June 2006

June 2006

High school or equivalent, High school

Kuwait

June 2006 High School Diploma (Universal American School of Kuwait)

Skills

Consultation

Expert

Event Planning

Expert

Wedding Planning

Expert

Event Marketing

Expert

Hospitality Management

Expert

coordinating special events

Expert

organization of events

Expert

special events

Expert

networking events

Expert

Customer Service

Expert

Event Management

Expert

Management

Expert

EVENT MANAGEMENT

Intermediate

OPERATIONS MANAGEMENT

Intermediate

BEST EXECUTION

Intermediate

PRODUCT LIFECYCLE MANAGEMENT

Intermediate

CONSULTING

Intermediate

PLANNING

Intermediate

RISK MITIGATION

Intermediate

BUDGET DEVELOPMENT

Intermediate

CROSS FUNCTIONAL COLLABORATION

Intermediate

INNOVATION

Intermediate

APL

Intermediate

BUDGET

Intermediate

CRM

Expert

EVENT PLANNING

Intermediate

MARKETING

Intermediate

ORGANIZE CONFERENCES

Expert

OUTLOOK

Expert

POWERPOINT

Expert

SALES

Expert

SALES EXECUTIVE

Expert

Wedding Coordination

Expert

planning

Expert

Consultation

Expert

Event Planning

Expert

Wedding Planning

Expert

Event Marketing

Expert

Hospitality Management

Expert

Social profiles

Languages

Arabic

Expert

English

Expert

Spanish

Beginner

Training and Certifications

Certifications
Certified Destination Wedding Coordinator / Wedding Planning
Destination wedding coordinator
Oct 2016
Wedding Coordinator
Nov 2015

Hobbies and interests

Traveling

Traveled to Canada, Berlin, Rome, Cyprus, New York, Washington DC, New Orleans, Virginia, Miami, Orlando (many more of the US East Coast), Caracassonne France and Barcelona Spain. I have also been to Jordan, Lebanon, Qatar, Bahrain, Egypt, and United Arab Emirates. (Born and raised in Kuwait) Looking forward to many more traveling.

Wedding & Events Coordination

Team Leader at University Event Management class Organized and hosted our "Welcome Cocktail" reception for our EMAT (European Mediterranean Academy Of Tourism) guests at The University of Nicosia, Cyprus. Gained experience as a wedding coordinator by working with Your Barcelona Wedding in Barcelona Spain 2013