Managing Director
Pro Ink SAL
Total years of experience :13 years, 10 Months
Holding the Master Franchise for the entire Gulf of Manuel Caffe; Exclusive Distributor for Kuwait Market of “ Dolomia, De Dodgi, Roncadin, Bertagni
•Developed sales goals by Product line for basic, new products, promotions.
•Prepared budget and developed sales tactics and strategies to ensure brand awareness.
•Liaised with various stakeholders to ensure forecasts are being met and target achieved.
•Responsible for food costing, pricing and menu for all locations.
•Managed all catering locations and supervised staff.
•Managed sell-in and sell-through by taking corrective actions when required.
•Carried out field visits with a focus on solving specific issues and opportunities that arise.
•Determined the composition of the retailer distribution in terms of managing accounts throughout the life cycle of the relationship. Suggested enhancements on locations to better utilize space.
•Ensured a high level of motivation and engagement of all employees.
•Worked with retailers to input saleable and non-saleable items into retailers' systems (informing field team), along with answering retailers' inquiries in regard to logistics issues and with inputting into advertising flier submission.
Managed the company’s financial Accounting, monitoring and reporting systems.
•Conducted reviews and evaluations for cost-reduction opportunities.
•Monitored Cash Flows, provided and analyzed financial reports.
•Reconciled both Accounts Payables & Receivables.
•Researched and reported on factors influencing business performance.
•Liaised with external auditors to ensure annual monitoring is carried out.
•Developed external relationships with appropriate Contacts e.g. Lawyers, Auditors, Bankers, Statutory Organizations
•Evaluated Profit and Loss statement on a monthly basis.
•Analyzed competitor and market trends through effective relationships with the stakeholders.
•Ensured compliance on internal controls, company rules and regulations.
College Mont La Salle, Ain Saade Lebanon Lebanese Baccalaureate part II (2002)