Nohra Darazi

• Lead and oversee the Groups diversified business operations across luxury jewelry retail, premium and luxury car
rentals, and high-security private vault services for Ultra-High-Net-Worth Individuals (UHNWI) and VIP clients.
• Oversee the Finance Department for the entire Group, including budgeting, financial planning, cash flow
management, profitability analysis, cost optimization, financial controls, and performance reporting across all
business divisions.
• Lead and manage all marketing, branding, advertising, digital campaigns, and business development initiatives for
the Group and its subsidiaries, strengthening brand visibility, customer acquisition, and revenue growth.
• Manage the operations of the Groups private vault division, delivering bank-level security standards, governance,
confidentiality, and asset protection for elite clientele and corporate accounts.
• Supervise luxury vehicle rental operations, including fleet management, premium customer experience, operational
efficiency, and strategic partnerships within the UAE market.
• Oversee jewelry retail operations, including sales strategy, supplier relations, inventory management, showroom
performance, and luxury customer service excellence.
• Lead high-level VIP relationship management and personalized client services, building long-term trusted
partnerships with high-profile individuals, investors, and corporate stakeholders.
• Oversee procurement, vendor management, secure logistics coordination, and high-value asset handling
procedures across all business units & Recruit, lead, and develop multidisciplinary teams.

• Oversee full operations of a high-security private vault facility serving Ultra-High-Net-Worth Individuals (UHNWI),
VIP clients, and corporate accounts.
• Deliver bank-level security standards, compliance, and governance, ensuring maximum confidentiality, discretion,
and asset protection.
• Lead personalized, white-glove client relationship management, maintaining long-term trusted partnerships with
high-profile clientele.
• Direct security strategy, risk management, and operational controls in coordination with specialized security teams
and technology providers.
• Manage financial planning, budgeting, revenue growth, and cost optimization to ensure sustainable and scalable
business performance.
• Develop business growth strategies, premium service positioning, and market expansion initiatives within the UAE
and regional markets and Led marketing and business development strategies from A to Z.
• Oversee vendor management, secure logistics coordination, and high-value asset handling procedures.
• Lead and develop a specialized operations and security team, maintaining the highest standards of professionalism
and service excellence.

• Led end-to-end operations for a large-scale Park and Resort facilities, overseeing workforce management, financial planning, and service quality.
• Oversaw the entire operations of Restaurants, Retail Shops & Catering
• Managed supply chain logistics, procurement, and vendor negotiations to optimize costs and improve operational efficiency.
• Developed and implemented customer experience strategies, ensuring high service standards and guest satisfaction.
• Led Marketing Strategy from A to Z
• Oversaw Safety and compliance measures, ensuring adherence to local and international Regulations

• Directed end-to-end operations of a large-scale water park, resort, and real estate business, overseeing all
departments including hospitality, F&B, catering, retail, maintenance, guest services, and property management.
• Managed full resort overnight stay operations, including reservations, front office, housekeeping, room
maintenance, and guest relations, ensuring high service standards and customer satisfaction.
• Oversaw 5 restaurants and full catering operations, managing all Food & Beverage activities including Central
kitchen operations, staffing, inventory, supplier coordination, hygiene, and service quality.
• Successfully developed and launched the concept and operations of an in-house retail supermarket and a dedicated
swimming wear retail store within the resort.
• Supervised a workforce of approximately 250 employees across the park, resort, hospitality, catering, retail, and
real estate divisions.
• Led marketing and business development strategies from A to Z, increasing revenue through hospitality, F&B,
catering, retail, and customer engagement initiatives.
• Oversaw procurement, budgeting, vendor management, and cost control for hospitality, F&B, catering, and retail
operations.
• Managed ARM Real-estate Properties operations, overseeing residential and commercial property portfolios,
tenant relations, maintenance, and facility management.

• Directed end-to-end operations of a large-scale water park, resort, and real estate business, overseeing all
departments including hospitality, F&B, catering, retail, maintenance, guest services, and property management.
• Managed full resort overnight stay operations, including reservations, front office, housekeeping, room
maintenance, and guest relations, ensuring high service standards and customer satisfaction.
• Oversaw 5 restaurants and full catering operations, managing all Food & Beverage activities including Central
kitchen operations, staffing, inventory, supplier coordination, hygiene, and service quality.
• Successfully developed and launched the concept and operations of an in-house retail supermarket and a dedicated
swimming wear retail store within the resort.
• Supervised a workforce of approximately 250 employees across the park, resort, hospitality, catering, retail, and
real estate divisions.
• Led marketing and business development strategies from A to Z, increasing revenue through hospitality, F&B,
catering, retail, and customer engagement initiatives.
• Oversaw procurement, budgeting, vendor management, and cost control for hospitality, F&B, catering, and retail
operations.
• Managed ARM Real-estate Properties operations, overseeing residential and commercial property portfolios,
tenant relations, maintenance, and facility management.

·        Co-Founded & Managed entire business, overseeing finance, operations, marketing, Sales
·        Oversaw operations of 8 Italian Restaurants “ Spazzio & Manuel Caffe “
·        Oversaw 12 Retail Shops & 80 Point of Sales
·        Managed FMCG distribution to all Hypermarkets & Horeca with Italian Premium Brands ( Manuel Caffe, Dolomia, Bertagni & Roncadin )
·        Led Financial planning, budgeting & cost control to ensure sustainable business Growth .
·        Managed business development efforts, securing new partnerships, expanding market reach, and driving profitability
·        Developed and executed marketing and sales strategies, increasing brand visibility and revenue.
·         Implemented supply chain and logistics optimizations, improving cost-effectiveness and customer satisfaction.
·         Led and Mentored teams across multiple business functions, Fostering a High-Performance Culture.
·         Led Marketing Strategy from A to Z

• Founded and built the company from the ground up, leading the complete setup and operations of the F&B, FMCG, retail,
and distribution business across the UAE and GCC region.
• Established and managed 8 Fine Dining restaurant branches under Spazzio Caffe and Manuel Caffe, overseeing concept
development, central kitchen setup, procurement, staffing, operations, food quality, customer service, and profitability.
• Oversaw and managed 12 retail shops, handling daily operations, merchandising, inventory management, sales
performance, customer experience, staffing, and retail business development.
• Developed and managed full FMCG operations from A to Z, supplying over 80 points of sales including hypermarkets,
hotels, restaurants, cafés, and catering companies across the GCC market.
• Introduced and secured exclusive partnerships with premium international Italian brands including Manuel Caffe,
Dolomia, Roncadin, and Bertagni, leading market expansion and brand positioning across the GCC.
• Built and operated the entire supply chain and distribution network including importing, warehousing, logistics,
procurement, inventory control, vendor negotiations, and delivery operations to retail, hypermarkets, and HoReCa
clients.
• Led all Food & Beverage operations including menu engineering, food costing, kitchen operations, purchasing, pricing
strategies, quality control, and operational performance across restaurants and catering divisions.
• Managed key commercial relationships with franchises, distributors, hypermarkets, hotels, restaurants, and catering
companies while overseeing contracts, billing, collections, and account management.
• Supervised and managed a workforce of over 100 employees across restaurants, retail shops, central kitchen, FMCG
distribution, logistics, and administration while leading financial planning, budgeting, cost control, and profitability
strategies.

• Founded and built the company from the ground up, leading the complete setup and operations of the F&B, FMCG, retail,
and distribution business across the UAE and GCC region.
• Established and managed 8 Fine Dining restaurant branches under Spazzio Caffe and Manuel Caffe, overseeing concept
development, central kitchen setup, procurement, staffing, operations, food quality, customer service, and profitability.
• Oversaw and managed 12 retail shops, handling daily operations, merchandising, inventory management, sales
performance, customer experience, staffing, and retail business development.
• Developed and managed full FMCG operations from A to Z, supplying over 80 points of sales including hypermarkets,
hotels, restaurants, cafés, and catering companies across the GCC market.
• Introduced and secured exclusive partnerships with premium international Italian brands including Manuel Caffe,
Dolomia, Roncadin, and Bertagni, leading market expansion and brand positioning across the GCC.
• Built and operated the entire supply chain and distribution network including importing, warehousing, logistics,
procurement, inventory control, vendor negotiations, and delivery operations to retail, hypermarkets, and HoReCa
clients.
• Led all Food & Beverage operations including menu engineering, food costing, kitchen operations, purchasing, pricing
strategies, quality control, and operational performance across restaurants and catering divisions.
• Managed key commercial relationships with franchises, distributors, hypermarkets, hotels, restaurants, and catering
companies while overseeing contracts, billing, collections, and account management.
• Supervised and managed a workforce of over 100 employees across restaurants, retail shops, central kitchen, FMCG
distribution, logistics, and administration while leading financial planning, budgeting, cost control, and profitability
strategies.

Finance Department - Expeditors International (Kuwait Branch Financial Controller, Bahrain Branch-Financial Controller, KSA Country Accountant )
Reference : Vice President

o Providing Financial Information o Follow up with Accounts Receivables o Retention Calls with Clients o Evaluation of Profit & Loss on a monthly Basis o Cost Controller o Conduct Sales from Start to Finish o Analyzing Competitors and Market Trends o Marketing Consultant o Monitoring Cash Flows o Reconciling both Accounts Payables & Receivables o Researching and Reporting on Factors influencing Business Performance o Conducting reviews and evaluations for Cost-reduction opportunities o Managing a companys financial Accounting, monitoring and reporting systems o Liaising with external auditors to ensure annual monitoring is carried out o Developing External Relationships with appropriate Contacts e.g. Lawyers, Auditors, Bankers, Statutory Organizations o Handling All Legal Cases o Handling all Personal Afairs. o Producing Accurate Financial reports to specific deadlines. o Managing Budgets o Supervising Accounting Staf o Compliance on Internal Control, Company rules and regulations o Reporting to District Manager, Regional Financial Controller, and Regional Vice President.

• Oversaw financial reporting, internal controls, and cash flow management for multiple business units.
• Led cost-reduction initiatives, optimizing financial efficiency and business profitability.
• Managed relationships with banks, auditors, and external stakeholders.
• Conducted financial risk assessments and implemented mitigation strategies.
• Supervised and mentored finance teams to ensure operational excellence.

• Oversaw financial reporting, internal controls, and cash flow management for multiple business units.
• Led cost-reduction initiatives, optimizing financial efficiency and business profitability.
• Managed relationships with banks, auditors, and external stakeholders.
• Conducted financial risk assessments and implemented mitigation strategies.
• Supervised and mentored finance teams to ensure operational excellence.

(Branch of Integro france)

• Performed accounting and data entry functions for Integro Middle East (Lebanon branch of Integro France), ensuring
accurate recording of financial transactions and bookkeeping
• Liaised with the France headquarters for accounting documentation, reporting, and reconciliation of financial records
between the branch and head office.

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