S.P.O
merck serono
Total years of experience :5 years, 5 Months
Responsible to boost up the sales in a professional way with appling the selling skills and leading the team.
• Sales & Marketing Activities.
o Generate and retain market share for products and services
o SWOT analysis of products as per changing market trend
o Create sales promotion Presentations
o Conduct sales presentations and demonstrations sessions for customers
o Complete track of sales records within the assigned region
• Played a role in development and implementation of strategic marketing plan for business:
o Explored new venues for existing product portfolios.
o Development and delivery of customized product portfolios for ever changing business needs and trends.
o Managing Sales of private as well as Corporate clients
o Identification and mitigation of risks associated with business.
• Receivables monitoring and keeping a check on its aging to meet Sales Targets and organizational goals:
o Monitoring and analyzing order related costs and adjusting where necessary so as to meet the organizational operational as well as strategic goals.
o Periodic financial reporting. Financial Monitoring Helped in Sales Forecasting of Different products, which in turn aided in Business planning and Development.
• Detail the products to doctors focused on call objective and convince the doctors to prescribe KANEL Laboratories products.
• Demonstrate Products Features, Benefits, price comparisons for customers.
• Prepare Doctors call list on an average of 200 doctors per SALES PROMOTION OFFICER territory and maintain doctor’s cards for core doctors.
• Prepare Daily Call Plans and set detailing bag with promotional material according to set plan of the day as per schedule list and monthly tour program
• Conduct market survey before making actual sales call to find:
- Market trend
- Own product position & movement
- Competitor’s product position & movement
- Stock position
- Expiry status
• Set call objectives based on survey findings, product priority on doctor’s cards and customer potential
• Update customers with new research in medicines & diseases
• Plan to achieve sales targets within given time period.
• Create Market position of products and services in the mind of customers against competitors.
• Create useful product promotion strategies and convey these strategies to sales persons.
• Keep eye on competitor’s products promotional activities.
• Plan and implement Marketing strategies for products.
• Manage sales persons train them, coach them during the field work and in the office for good sales.
• Motivate the sales persons, help them to solve problems and lead them from the front.
• Provide knowledge to sales persons of Pharmaceutical products and update them with new studies as well as provide them the detail of competitors and their Marketing strategies.
• Make Marketing strategies to create and retain market share for products and services.
• Create Market position of products and services in the mind of customers against competitors.
• Create useful product promotion strategies and convey these strategies to sales persons.
• Purchase all necessary items for daily work.
Higher Secondary School Certificate (HSSC) Science and Arts Baluchistan Board Pakistan