Head Of Key Accounts
Panda Retail Company - Saudi Arabia
Total years of experience :17 years, 4 Months
• Creating, developing & executing innovative buying plans & strategies together with designing, consolidating & improving organizational processes
• Driving large scale revenue and profit gains as well as improving on organizational productivity and performance.
• Exceeding growth & profitability targets YOY while providing reinforcements wherever needed to facilitate achievement of performance targets; promoting a culture that reflects the organization’s values & encourage good performance.
• Working in close collaboration with supplier through the creation of long term planning and understanding.
• Setting-up revenue goals & strategies that advance the accounts’ performance and enables the achievement of the department’s as well as the business’s financial goals.
• Formulating & implementing supplier growth plans, measurement, performance benchmarking, troubleshooting performance gaps, formulating and nurturing outstanding initiatives.
• Directing a team of senior strategic buyers in order to manage vendor service level and back margins.
• Worked in close collaboration with vendors to optimize OTIF % and troubleshoot issues.
• Developed & cemented positive relationship with vendor and optimized vendor portfolio in category including:
o Conducting joint business planning and negotiate/conclude commercial contracts with new and existing vendors ensuring the financial targets are met
o Negotiated & managed Service Level Agreements may be implemented with vendor.
• Led team of strategic buyers.
• Played a vital role in identifying new business opportunities, business models, services or products for negotiation, resulting in increasing service level from 65% to up to 90%.
• Holds the distinction in accelerating 29% growth by developing & implementing many innovative campaigns to increase sales, customer count and basket size including the Mom and Baby Event
• Instrumentally devised & implemented new strategy in Diapers categories resulting in accelerated 16% growth in Sales, 1.1% additional front margin and 20% increase in back margin.
• Proficiently organized & implemented 2017 Mega Liquidation Promotional Campaign, resulting in an increase of 40% in sales growth and also reduced stock days by 17 Days.
• Worked with a team of category managers to manage category wise sale, profitability, promotions, merchandise planning and space management.
• Coordinated with Marketing, Supply Chain and Stores on the execution of promotions and events.
• Identified value drivers of the business and profitable commercial opportunities to grow revenue & market share.
• Responsible for the pricing & overall promotion of a product category to maximize consumer appeal
• Identified the selection of products for the category and plans to drive category profitability.
• Evaluated past vendor performance and leads contract negotiations team for annual supply agreements; handled inventory levels to maximize sales.
Jul 2006 - Jun 2007 Sales & Marketing Analyst
Jul 2007 - Sep 2010 Brand Manager
Second Division
CGPA: 3.73 / 4.00 ( 84% )
CGPA: 3.48 / 4.00 ( 80% )