Product Marketing Manager
Ejazah Powered by Fursan Travel
Total years of experience :4 years, 11 Months
Worked at the intersection of product development, marketing, and sales with broad responsibility in developing and implementing a marketing strategy roadmap for a hotel chain. Collaborated with colleagues across the organization. Interpreted market research and applied relevant findings to the development process. Formulated go-to-market strategy, ensuring accurate messaging was presented in a way that engaged potential customers.
Increased sales by 10% and reduced employee time by 50% by developing social media customer services processes guide.
Selected by management to support product management, applying project management skills and knowledge of processes and procedures, leading to promotion to Marketing Product Manager within one year of employment.
Supported the Marketing Manager in planning and supervising marketing operations by developing a marketing plan and budget and recommending creative and cost-effective promotional strategies. Launched marketing campaigns and attended trade shows to promote brand awareness. Wrote and edited press releases, content translation, and communications. Helped design and develop all marketing and promotional collateral. Standardized messaging by developing a Style Guide for Social Media and Communication and supervised social media implementation.
Increased organic reach in social media accounts and website by 40% through content marketing for blogs, articles, social media current trends, influencer engagement with the brand, and giveaways.
• Managing and Coordinating workflow, time, resources and costs of all projects in the Marketing Department.
• Scheduling, controlling costs and quality control throughout the project lifecycle, while satisfying the projects’ technical and quality requirements though coordinating all those aspects with the client account managers and the relevant marketing divisions.
• Monitor and Control tasks, from brief, through all facets of the marketing department in such a way, so as to ensure deadlines or any other client commitments are met.
• Reviewing the processes and consult on workflow and System ratification to achieve quality of service and delivery.
• Costing of all production jobs and managing the production process by liaising with Suppliers to ensure on-time delivery.
• Ensuring that tasks/projects, received from account managers are timeously processed into the Marketing Department system.
• Ensuring the receipt of correct and completed briefs, as well as the distribution of these to all relevant divisions.
• Coordinating meetings with all internal parties for all major Projects.
• Liaising with Client Account Managers on the progress of jobs and providing solutions, prior to production to avoid any delays or mistakes.
• Liaising with the relevant parties on timings and costs for delivery to the various publications to ensure on-time delivery
• Liaising with suppliers and procurement of items including logistics for delivery.
• Collating information in an understandable format, so as to ensure that all relevant parties are made aware of deadlines through time-line plans, emails and various communicative tools.
• Provide feedback and analysis reports for weekly/monthly status meetings and keeping the system up to date.
• Keep a close eye on timings, resources and deadlines to ensure the job is on track.
• Chasing cost estimates, samples and pulls of jobs including production costs, timings and quality of service.
• Assisting accounts with any feedback on jobs required for accurate billings procedures.
• Ensuring that all systems and procedures are adhered to so as to avoid any delays or errors in work delivery.