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Noorullah Khan, Senior Manager Marketing & Strategic Management

Noorullah Khan

Senior Manager Marketing & Strategic Management ·Karatelas Inc

United Arab Emirates

Higher diploma, Business & Marketing

Work experience

Total years of experience: 22 years, 2 months

Senior Manager Marketing & Strategic Management

January 2016 - Present

Karatelas Inc

Karachi, Pakistan

January 2016 - Present

• Conducted research on market conditions and consumer demands in local, regional, national and international markets to set sales and pricing levels of goods.
• Coordinated such special projects as Web design, trade-show preparation, operations’ design and vendor relations.
• Developed joint ventures, shared-CMT manufacturers’ agreements, suppliers, distributors, and technical support providers.
• Work directly with senior management and key stakeholders, including the company’s higher management, to create Business Development & penetration in the market.
• Played key role in developing, launching, marketing and managing the company’s business demographics and client-behavior analysis in different regions.
• Took long-term-care of business activities at senior-management level, handling operations, finance, and business development.
• Assessed potential business partners & acquisition opportunities across the country, performed comprehensive analysis, meeting & negotiating acquisitions with companies
• Performed the analysis of industry, worked directly with sales & marketing teams to segregate opportunities in the sectors like Institutional & Work wear Appeal etc.
• Recruited key personnel in sales, marketing, business development, and legal teams, including providing department frameworks within TTI’s hierarchy.
• Created organizational framework which allowed the company to eliminate redundancies and maximize output by consolidating departments post-divestiture.
• Establish and implement effective sales strategies and marketing plans for both vendors and buyers. Also negotiated and finalized the agreements of various deals.
• Develop market at the local & international level for a wide variety of product lines, including yarns, fabrics and specialty functional textiles for the ethnic market through networking
• Seeking opportunities in the market to cover the potential & the growth of Business in the High Tech Functional Textiles i.e. Flame Retardant & Coated Fabrics.
• Maintain liaison with all companies involved in each deal; follow-up and resolve any concerns/problems. Also kept the customer posted about the order current condition as well.

Company industry:
Textile & Apparel Production
Job role:
Marketing and PR

Sales & Project Manager

June 2014 - January 2016

Al Borj Machinery LLC

Sharjah, United Arab Emirates

June 2014 - January 2016

I was heading the Home Technical Textile Products & Projects in Al Borj Machinery LLC - Sharjah. The core responsibility is to ensure the smooth running of the section and achieving its sales targets. During this short span of a few months together with my team I was able to over achieve the Target during the last year’s closing. Primarily was focusing on the Technical Expertise & Projects specifically, actively working in coordination with the other departments of the company, staying instrumental and active to synergise the core strength to triumph the set goals in the GCC & Mina Region.

: Business Development; Project Management; Sales Administration; Product Promotion & Marketing; Technical Solutions Consultancy

• Managing company’s major key accounts, Invoicing & Confirmation handing over phase even till after sales support service, logistics and ensuring deliveries.
• Formulating the Sales Strategy & Plan, Building weekly, monthly, quarterly & Annual Sales Management system reports for the higher management.
• Providing solution consultation, Project coordination & business relationship build-up activities to enhance the sales, tapping the market for the sales optimality.
• Designing and managing projects. Liaison with internal departments to provide seamless solution services to end user.
• Exclusively working on the Technical Textiles; Home Textile & Embroidery Products and Agencies. Also provided complete technical expertise.
• Analyzing & evaluating new suppliers & technology partners and hence continually enhanced business portfolio.
• Ensuring the smooth coordination and the function of the department. Calculating the Profitability and the percentage benefit on business as per company policy.
• Considerable increase in Business through focused & customised approach to the customers was observed as the target was over achieved by 12 - 15%.
• Carrying out KPI of the department on quarterly basis to havre aconstant cross check on the bottlenecks and issues to resolve them as and when occured.
• Stayed in constant touch with the priincipals and the suppliers kept them posted about the market senerio, its changing trends and customer preferences.
• Implemented Sales strategies. Developed clients’ tale to ensure growth of business and market share.
• Kept overall review of the after sales services and support to the client by providing spares, accessories, maintenance, installation, commissioning & Service timely.
• Managing sales pipeline and closed deals. Seeked & Created opportunities for developing business. Actively stayed in coordination with market & customers.
• Worked out the Preparation of the complex projects and the inquiries as per the customer demand, provided Customised solutions as per the designed requirement.
• Maintained Sales volume, Product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors

Company industry:
Textile & Apparel Production
Job role:
Sales

Brand & Business Development Manager

February 2013 - December 2013

Global Hyworth Business Private Limited

Karachi, Pakistan

February 2013 - December 2013

I have also worked in the capacity of Brand & Business Development Manager in Global Hyworth Business handling responsibilities across Pakistan and coordinating in Africa. Also remained engaged in the manufacturing of Fiber Products i.e : Canopy; Mobile Rooms and Washrooms etc. along with general trading & indenting. Provided core support to the corporate sales ensuring that the Business shall sustain and parallel growth of the company takes place. Strategic Business Planning and constant coordination between the Engineering and Operations were the key areas.

Business Development; Key Account Management; Client Interaction, Product Demonstration Customer Relationship Management

• Developing business portfolio for Fiber Glass Canopy for various purposes. Managing company’s major accounts, Project handing over phase even till after sales support as well.
• Developing leads and Prospects into successful business deals. Meeting Monthly & annual Sales Target & striving to exceed from it.
• Providing solution consultation, project coordination and business relationship build-up activities.
• Designing and managing projects. Liaison with internal manufacturing departments to provide seamless services to end user.
• Assigning Jobs to Technical department, scheduling projects, Managing deliverables & project milestone, ensuring on time commissioning & handover to client.
• Analyzing & evaluating new suppliers & technology partners and hence continually enhanced business portfolio.
• Implemented promotional strategies to establish and maintain the presence of the brand BODY MATCH in the market.
• Considerable increase in Business through focused & customised approach to the customers was observed.
• Product Management Expertise to the corporate authorities on Brand Management, Customer Behaviour & Market Research.
• Made Competitive Analysis & Customer Profiling to enhance Profitability, Growth & Build the Brand’s Image in the market.
• Implemented Sales strategies. Developed clients’ tale to ensure growth of a diversified customer base and market share.
• Trained and managed sales teams to deliver commercial and operational results.
• Managing sales pipeline and closed deals. Seeked & Created opportunities for developing business.
• Build credibility, establish rapport and maintained communication with stakeholders at multiple levels to achieve the targets.
• Identified trendsetter ideas, researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
• Located potential business deals by contacting potential partners; discovering and exploring opportunities.
• Analysis of Business Market strategically, Deals; Financials; Evaluation & Equity investments were the hallmarks.

Company industry:
Industrial Production
Job role:
Sales

Marketing & Program Manager

May 2010 - January 2013

PHMA Institute of Knitwear Technology

Karachi, Pakistan

May 2010 - January 2013

In the organisation my role was to support the marketing and Promotional activities in the company. Also to provide customized solutions and the specilaised trainings to the professionals of the knitting industry. Programing & Designing different courses and trainings as per the industry requirement were core responsibilities.

Business Portfolio Development; Brand Management; Client Interaction, Product Demonstration & Presentations; Team Management

• Supported in the general administration, official issues of the institute, coordinating the matters with various Public and Private institutions.
• Constantly remained in touch with partners & the companies in the network to keep the relevant authorities informed about the activities.
• Planning, scheduling & coordinating educational programs i.e : BBSYDP: Benazir Bhutto Shaheed Youth Development Program launched by Govt. of Pakistan.
• Lead upfront corresponding among the middle and the top management for the successful operation of the program.
• Promoted and Marketed the institute in the textile sector to create the conceptual awareness and importance of the technical expertise.
• Worked as a Job Placement Coordinator in institute developed a hub between the institute & the industry for possible openings & vacancies.
• Organized Guest speakers and workshops for promotional and training purposes with the specialized topics.
• Provided the assistance to the students and the trainees, thus proactively the needs of the industry were catered.
• Coordinated various institute’s & Pakistan’s Hosiery Manufacturers Association matters with other organisation so that the issues shall be resolved on timely basis effectively.
• Represented the institute in Young Youth Leaders Festival 2012 held in Expo Centre - Karachi. Conducted a promotional Presentation to publicize the institute.

Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Area Sales Manager

June 2007 - April 2010

Punto Italiano Private Limited

Karachi, Pakistan

June 2007 - April 2010

I was heading the sales and marketing operations, across Pakistan. The business activities were trading, indenting of machinery in the textile & Dimensional Stone sector, exports of various commodities of Textile Yarn & made ups etc. The focus towards the tracking of the orders & productivity is to ensure the on time delivery with desired quality level. The company is operating in the fields of Textiles, along with Dimensional Stone and General Industrial Equipment & Spare Parts.

Sales Coordination; Project Management; Plant Design & Management; Suppliers/Partners Management; System Implementation

• Introduced the company across Pakistan; Karachi, Lahore, Islamabad & Faisalabad etc. Handled the entire operations of Sales, marketing & Promotional activities.
• Implemented marketing strategies, to attain a strong relationship with the principles and the customers to achieve the results. `
• Organized Seminars & Workshops for promotional purposes. Offered Specialised trainings & support to the existing, targeted and potential customers, proactively the market needs.
• Synchronised the general companies’ guidelines of marketing for procurement and development of the specific machines, as per the demand.
• Appropriately standardised commercial agreements, assuring the confirmation and finalisation of the deal. Timely and exact documentation were the soul of the working.
• Collaborated with management actively in organizing, coordinating, & representing the company in local & international events. i.e.; Textile Asia, Build Asia, Megatech & Big 5 Dubai etc.
• Managed commercial relationships & associations of the mutually agreed parties with respect to the agreement i.e. Supplier and Buyer.
• Conducted the individual and collaborated result oriented meetings, for specific product as per demand, ensured Payments, Production & Deliveries on time.
• Provided data for the official website of the company i.e: www.puntoitaliano.net.pk.
• Participated in official tenders of the Central Government i.e : Pasdec.
• Represented the company on the national scale in various cities of the country to provide assistance through basic training & tutoring sessions.
• Monitored the agreements’ expiry dates, and the other documents with in the mentioned relevance in accordance to the country of origin with the local laws & regulations, the policies of the company, working guidelines and general operating procedures.

Company industry:
Textile & Apparel Production
Job role:
Sales

Sales Engineer

July 2004 - July 2006

Noon International Private Limited

Other

July 2004 - July 2006

I have also worked as Sales Engineer in Noon International Private Limited, an indenting firm and has generally met my sales targets. I have been associated with the field of Sales and marketing that has created the awareness of exploring the market and the understanding to find out the potential business by coordinating in the target segment, industries and organizations to seek for the share of the business.

Sales Management of Capital Machinery Equipment; Project Management; Plant Design; Suppliers & Partners Management

• Primarily Marketed Weaving & Knitting Machinery, Spare parts and the accessories.
• Sold various brands & commodities, actively seeked for the possible potential openings for sales.
• Responsible for the Monthly MIS Reports for Sulzer Textil; Monthly sales Report; Quarterly Sales Review of various principals, Annual Reports and Presentations.
• Made activities in contributing the institutions i.e. Promoting and Donating a Jacquard Machine to S.M.A. Rizvi Textile Institute for the Weaving Laboratory.
• Worked on Tenders occasionally, secured a Tender in N.E.D. University of Engineering & Technology, installed a projectile weaving machine for training purpose.
• Actively seeked for the potential business opportunities and inquires along with the all-round support of other team members.
• Did the market development for the products of the new agencies, dealt with the dealers and commercial Vendors.
• Worked as an interface between product engineers and sales for the products issues of various principals.
• Represented the company in the trade shows and exhibitions like : Textile Asia & Igatex in Karachi.

Company industry:
Textile & Apparel Production
Job role:
Sales

Assistant Production Manager

January 2003 - June 2004

Ittefaq Towel Industries

Karachi, Pakistan

January 2003 - June 2004

Initially I started as a technical professional assisting production and the technical expertise. Consumption Calculation; Production Planning Operations Management and Coordination were the main hallmarks.

Production Setup; Order Management; Production Layout & Management; Suppliers Chain Management

• Decreased various technical faults of weaving of Terry Towels Production & other preparatory departments resulting in enhanced quality.
• Improved efficiency by procuring and ordering specific accessories, spares and maintaining the production flow of the production facility.
• Enhanced productivity, by making improvements in the working procedures, training the unskilled labour and general staff of the company.
• Developed general operating guidelines, through better ergonomics, resulting in less down time and improved efficiency of the unit.
• Trained and supported the team members to have the added advantage & ultimately should achieve effective, efficient, timely results.
• Worked as a target oriented individual of the team. Always supported the co - workers, contributing in the overall performance.
• Collaborated within the departments so that, the issues shall be catered as they occur contributing in the total output of the production unit.
• Designed & implemented certain procedures on Cost Cutting through negotiations and associative approach towards the suppliers & Vendors.
• Enhanced profitability by optimizing the production capacity, minimising the purchasing costs within limited and available resources.
• The factory was working as a CMT unit for international brands. The prime focus of the manufactured Terry Products of USA.
• Brands like: - BB & B - Bed Bath & Beyond Dollar General Store 1888 Mills etc. were the supreme customers to which the organization was catering.

Company industry:
Textile & Apparel Production
Job role:
Information Technology

Education

Hamdard University of Management Sciences

March 2012

March 2012

Higher diploma, Business & Marketing

Pakistan

GPA (point): 3.2 out of 4

GPA (point): 3.2 out of 4

I have a Post Graduate Degree in Business Administration from Hamdard University of Management Sciences, Karachi. The thoughtfulness behind to have an specialized degree is enhance the further structured knowledge of Sales, marketing and General Management at the work place. On the contrary it is to amplify my chances as an applicant for not only in Textiles or Industrial sales but in other fields of sales and marketing such as Retail & Brand Management with all round opportunities. The course consists of 68 Credit hours

Textile Institute of Pakistan

August 2003

August 2003

Bachelor's degree, Textile Science

Pakistan

GPA (point): 2.07 out of 4

GPA (point): 2.07 out of 4

I did my Textile Engineering more than a decade ago. This has imparted the technical understanding and the expertise. It turns as an added advantage as the logical & technical understanding plays a vital role. This was a comprehensive program of 4 4 years with 132 credit hours.

Skills

Manufacturing & Industrial
Expert
Manufacturing & Industrial
Expert
Key Account Management
Expert
Key Account Management
Expert
Brand Management
Expert
Brand Management
Expert
Project Management
Expert
Project Management
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
• Consumption Calculations & Operations Management of the Production Facility at Industrial Scale.
Intermediate
• Consumption Calculations & Operations Management of the Production Facility at Industrial Scale.
Intermediate
• Sourcing prospective client/technology partners, transforming potential to optimality
Intermediate
• Sourcing prospective client/technology partners, transforming potential to optimality
Intermediate
• Well Versed with Both the Systems of Microsoft & Macintosh. Proficient in Microsoft Office.
Expert
• Well Versed with Both the Systems of Microsoft & Macintosh. Proficient in Microsoft Office.
Expert
• Delivering Technical Presentations & Product Demonstrations, handling customers' queries
Expert
• Delivering Technical Presentations & Product Demonstrations, handling customers' queries
Expert
Manufacturing & Industrial
Expert
Manufacturing & Industrial
Expert
Key Account Management
Expert
Key Account Management
Expert
Brand Management
Expert
Brand Management
Expert
Project Management
Expert
Project Management
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert

Languages

English
Expert
Urdu
Expert
Hindi
Expert