Senior Communications Officer
ESKADENIA Software
مجموع سنوات الخبرة :14 years, 7 أشهر
- Developing Corporate and Marketing Communications activities that align with the business strategies and product development plans.
- Creating communications budgets and managing spending in alignment with present strategies and plans; Continuously assessing and improving implemented strategies in, events management, advertisement campaigns, and general PR and communications.
- Travelling & representing the company in regional and international events.
- Responsible for assisting in Technical Documentation (user manuals, fliers, product overviews...) for IT Products.
- Create and update ESKADENIA external and internal collateral, presentations, brochures, product sheets, fact sheets, case studies, white papers, web content, events messaging and content, newsletters, signage, ads and sales tools with input from product marketing, product management, executives, sales, PR and customers; to support business initiatives and manage appropriate delivery of internal and external communications.
- Provide communication support to ESKADENIA Management by drafting speeches, scripts, documents, etc.
- Providing communication support to the employees regarding various internal and external issues.
- Create effective messages for various programs that target relevant audience.
- Developed and execute online strategies that include SEO, keyword search, search engine marketing and social media to increase visibility & Traffic.
- Responsible for art directing, story-boarding and message development for creative design work for various online and offline ads, signage and marketing materials.
- Plan, organize, execute and manage events including trade-shows, customer and partner events, industry events, sales training sessions and other corporate events.
- Handling & Approaching New funds.
- Handling day to day activities with the communications team.
- Handling Photo shooting for events internally and externally.
- Implement commercial campaigns, programs and product launches.
• Writing and distributing press releases to targeted media.
• Media Relations, dealing with enquiries from the public, the press, and related organizations.
• Writing, editing and/or producing promotional materials presentations, newsletters, leaflets, ‘in-house' Flyers, publicity brochures, information for web site and promotional videos.
• Draft, arrange the interviews with journalists, magazines and newspapers; speeches for company executives.
• Assist with various special projects as requested to ensure the departments operates effectively and meets business requirements.
• Provide assistance as required in preparing internal documents.
• Assist in organizing events Local, Regional and International.
• Assist in developing PR plans and prepare cost estimates.
• Execute communication campaigns and create and maintain visible presence on Facebook, LinkedIn, Twitter, YouTube and other social media platforms.
• Assist in developing ESKADENIA Social Media Strategy with the management focus each month to increase visibility and Traffic, such as; certain events, certain product launch… etc.
- Work with the imagination to acquire ideas and ideas development for creating new products.
- Create brainstorming sessions; organize focus groups and documenting feedback and retention for product development.
- Handling products Creation and technical writing: Series Bible content writing and content development and briefs.
- Product management: Liaising with business development, marketing, graphic designers and web developers to launch new products.
- Creating brief documents and outlines to any product; story, animation series, trailers, teasers advertisements.
- following up on Matrix reporting to maintain deadlines.
- Perform SWOT Analysis for each product.
- Calculating ROI and estimating the revenue generated for each product.
- Laying Product road-map and following up on product development stages.
- In-house seminars and training to improve products development and performance.
- Project Management: Handling multiple projects and defining the project goals, deliverable, scope, milestones, dependencies and the financial plan for each product.
- Set the annual plan and milestones for products cycle.
- Create and determine characters, theme, concept, setting, conflict, series environment and story-line.
- Coordinate with Art Department for characters design and backgrounds creation.
- Editing and proofreading writers’ delivered scripts/pilots.
- Set up and update the company’s website, blog and online publications about products and press releases.
- Proofreading and approving content release on social media platforms (Twitter, facebook fan-pages)
- Head-hunt and coordinate with editors, writers (Part-timers/Freelancers) to prepare stories and distribute tasks amongst, for production according the targeted mediums.
- Build an international network of screenwriters.
- Proofreading, copy-writing, rewriting, translating upon content and products requirement.
- Matching the storyboard with the final scripts and approving theme consistency.
- Follow up on Pre-production/Direction and assure product's quality standards and theme line.
- Supervise Recording sessions and coordinate with Voice Over Artists to maintain acting standards and characters arc.
- Post-production screening sessions to provide feedback and suggest art alterations.
- Set the annual plan and milestones schedules to build up the Creative Department.
- Achieved Creative Productions but not limited to: Co-writer and Editor of Nashmi Man series/ Creative Director of Nashmi Man Teaser/ Creative Director of Nashmi Man Trailer/ Writer of Ories 3D Short film.
Products & Online Services:
- Giving the requested Training on the recruitment solutions system (products and online services)
- Handling different complaints and objections.
- Following up with existent database (via telephonic/physical meetings); monitoring the client's satisfaction and loyalty rates, and maintaining the best rapport.
- Implementing product’s marketing strategies, conducting presentations supporting Sales department / generating revenue.
- Performing product’s analysis, identifying quality improvement opportunities.
- Submitting new ideas, recommendations, and product enhancements reports to assure quality.
- Operating the Customer Relationship Management (CRM) strategy, to develop the targeted marketing plans and customer relationship initiatives.
Included achievements but not limited to:
1- Top Performer - 9 months.
2- Retrieved many lapsed accounts and turned disloyal clients into active buyers.
4- Implemented specified business letters templates to assure quality of written communication.
5- Enhancing products.
6- Implemented new strategies to handle objections.
- Planning, developing and implementing PR strategies.
- Managing the PR aspect of a potential crisis situation.
- Liaising with and answering inquiries from individuals and other organizations, often via telephone and email.
- Conducting market research.
- Creative writing and editing the organization's press releases.
- Maintaining and updating information on the organization’s website and handouts.
- Conducting and editing presentations, proposals, case studies and speeches.
- Organizing events including press conferences, exhibitions, open days.
Awards: 1- First Actress Award for Philadelphia Theater Festival the 8th 2- Appreciation Award for Philadelphia Theater Festival the 6th
