Nora jamal

Projects Management: Managed marketing strategies and end-to-end projects for 3 brands,
including budget control
CRM Projects: led CRM & CJM initiatives to enhance customer experience and drive sales
Sales Growth Planning: Directed Pals Café rebranding and campaign launch, maintaining 3%
marketing spend
Digital Transformation Solutions: Implemented digital solutions (WhatsApp) to reduce costs and
improve engagement
Event Management: Executed large-scale events with 100+ influencers per eventto boost brand
awareness

Marketing Strategy & Execution: Developed and executed a strategic marketing plan to drive growth,
establish multiple revenue streams, build strong client relationships, and position the companyfor long
term success.
Partnership Development & Strategic Relations: Establish and nurture partnerships with key government
and private sector entities, including NEOM, Riyadh Air, RSG and PIF, to drive brand positioning and
business expansion.
Campaigns Management: Lead one ofthe succssufal campagin Be a Millionaire from concept and
planning through to full execution, generating 8% net growth, 140, 000+ participants, and a 12% uplift in
ROI via strategic media planning and partner engagement.
Digital Products Launching: Led the launch of DARB Connect, a fleet management digital platform
powered by Elm, overseeing the full brand identity development, including the mobile application,
website, and end-to-end customerjourney. Managed the PetrominIt app and website, including push
notifications, promotional offers, SEO content, and digital engagement strategies.
Events Management: Managed participation in the EVAuto Show Riyadh, securing the largest booth
presence, facilitating the signing of 12 strategic partnerships with companies such as Aramex and Elm,
attracting over 10, 000 visitors, and generating 100+ qualified client leads. Led Formula One sponsorship
management, including media content, VIP engagement, branding, and on-ground activation.
Digital Marketing & Advertising: Led digital marketing initiatives across social media, targeted
campaigns, Google Ads, and website managementto maximize brand visibility, customer engagement,
and lead generation through data-driven strategies and creative content execution.
Public Relations & Media Relations: Managed all PR and media relations activities, including press
releases, TV and press interviews, and communications with government entities and private sector
organizations. Ensured all published content and media coverage aligned with brand identity and
corporate communication objectives.
Creative Content : Developed ADs for Be a Millionaire campaign, creating culturally relevant content.
The campaign achieved over 10 million total views, significantly increasing brand awareness.
Customer Experience & Loyalty Programs: Enhanced customer loyalty and engagement programs
through strategic partnerships with companies such as Saudi Airlines, Jeeny, Uber, and Panda Retail
Company. Managed the CRM system, contributing to a 2% increase in sales through targeted customer
engagement strategies.

Lead Generation & Prospecting - Identifying and qualifying potential clients through market
research, cold outreach, and networking.
Customer Relationship Management (CRM) - Proficiency in CRM tools will be an add-on, to track
interactions, manage pipelines, and nurture client relationships.
Researching and analyzing marketing trends and competitors
Organizing all corporate events and ceremonies
Managing internal and external communication
Building project plan
Analyzing KPI and writing weekly reports

Meeting with clients and understanding their requests to make
a plan that suits their business
Arranging the tasks with other departments to implement
the project in an appropriate way
Giving advise and consultant for many projects
Arranging the budget for each service
Meeting and coordinating with freelancers, influencers and third party agencies
Building the brand identity and profile
Searching for potential clients, providing our services to them and making deals

rote news articles and press content for various platforms
Created visual content including motion graphics and infographics for key entities such as the G20,
Ministry of Health, and Saudi Tourism Authority
Provided media coverage for major events including Formula 1, Riyadh Season, Red Sea
International Film Festival, and the G20

Represented the Kingdom at the UN General Assembly, covering plenary meetings with foreign
ministers and high-level officials
Prepared bilingual reports and drafted press releases for publication across UN channels
Managed communication and coordination with foreign delegations and diplomatic representatives
Organized official visits for foreign ministers and ambassadors, ensuring seamless protocol
Drafted diplomatic cables in multiple languages with accuracy and attention to detail