Area Head Operation
VLCC
Total years of experience :12 years, 6 Months
Financials
• Responsible for overall sales forest & achievement.
• Delivered a topline growth of 23% over last year.
• Increased repeat purchase by 60% through one-on-one coaching and motivation to ensure comprehensive improvement in sales and service standards.
Operational Excellence
• Managed an operation team of 350 employees across 13 locations in UAE (Dubai, Sharjah, Abu Dhabi, Al Ain, Ras Al Khaima).
• Ensured compliance to SOPs is
• of staff. driven by the Center Managers, Monitoring overall quantity. Conducted Centre Audits regularly.
• Assisted HR in recruitment & training
• Complete manpower management ensure attrition is at a maximum of 5% per annum
Customer Satisfaction
• Assessed customer needs and provided customized solutions to ensure repeat & referral business, expand client base & increase revenue.
• Successfully launched 4 new treatments (Regene, Cosmelan, Cashmere Keratin & SlimSonic ) in one year resulting in business growth of 6%.
Marketing
• Worked closely with marketing team to reviewed events/promotions planned, local ads to be released and unique packages formulated to match budgets.
• Promoted loyalty program and all other promotional programs launched.
• Recommended center - specific events & provided Marketing support required from the marketing team.
• Responsible to track of market trends and competition to drive brand achievement.
Records & MIS
• Overall responsibility of P&L management for UAE Business with annual sales volume of AED 70 MIL.
• Used operational Review Formats to submit monthly information / status reports to CEO and Executive team on financial and operational performance of centers against budget.
• Responsible for preparation of annual Sales and Manpower budget, regular monitoring of P&L reports and KPI’s as well as Financial Dashboard.
• Responsible for recruitment and training of staff; recruitment trips to South Africa, Thailand, Morocco and Nepal. Currently responsible for overseeing and managing 100+ staffs across 2 brands with 6 branches.
• Increased retail penetration from 4% to 18% an increase of 350%.
• Increased overall sales by more than 50% at Tilia & Finn -the youngest brand of TGC.
• Oversee monthly and quarterly assessments and forecasts of organization's financial performance against budget, financial and operational goals.
• Responsible for communication of business objectives to managers and supervisors so that they remain well informed of business activity and of their required contribution to targets.
• Assist in identifying TGC expansion opportunities in close coordination with Business Development Department
• Ensure all the stores have positive and supportive work environment and the staff are suitably recruited, trained and motivated to perform their jobs effectively.
• Encouraging managers to seek and continuously develop knowledge of competitor activity i.e. improvements/changes and local market conditions, with the purpose of making appropriate and innovative recommendations to drive the business forward.
• Encouraging managers to identify trends and make suggestions to improve and enhance product performance to drive brand achievement
• Responsible for full implementation of training programs with regards to services and retail products and monitor ongoing performance
• Responsible for overseeing customer service activities in order to optimize and sustain sales performance and customer satisfaction
• Ensure that all stores adhere to compliance requirements in all areas of operational activity, company policies and procedures
I
Store Manager, December 2006 - August 2008
• Promoted from sales to store manager with an A-volume ($ 4.5 million) store after only a year with the company.
• Monitor and ensure exceptional Client service and Client satisfaction through the enforcement of the Clientele Program, World Class Service and delivery of the Bebe Experience
• Accountable for personal productivity and store sales to ensure company goals are achieved
• Responsible for recruitment, interviews, hiring and retaining world class talents along with training and development of store team
• Responsible for Implementation and follow-through of visual presentation standards
• Provided weekly feedback to Area Manager regarding merchandise mix, stock levels, recommended markdowns
• Directed a visual merchandising team of 6 employees for a proper merchandising display to impact sales.
• Able to reduce shrink percentage/ LP down from 2.35% to 0.8%, company requirements were 1%.
• Coordinate special promotions and events
• Examine, select, order, and purchased merchandise at the most favorable price consistent with quality, quantity, specification requirements and other factors.
• Negotiate prices and discount terms.
• Analyze and monitor sales records, trends and economic conditions to anticipate consumer buying patterns and determine what the company will sell and how much inventory is needed
• Interview and work closely with vendors to obtain and develop desired products.
• Set or recommend mark-up rates, mark-down rates, and selling prices for merchandise.
• Confer with sales and purchasing personnel to obtain information about customer needs and preferences.
As a startup of a computer manufacturing company a new marketing team was formed. In this team I assisted the marketing manager in order to successfully lunch new products. Day-to-day responsibilities vary and include the following:
• Marketed products through the use of telephone, print media and internet.
• Conducted market research to find potential customers and ways to best market our product.
• Prepared power point presentations to demonstrate the use of our products.
• Identify target markets, researched competition, and managed product launches.
• Develop content for direct mail, telesales, field sales, media advertising and tradeshows
Marketing
Sales Associate