Norma Saidi

Responsible for strategy planning, creating - designing and communicating the marketing initiatives & supervising the visuals elements, in addition to the printing materials and all aspects of production.
• Handling the GCC market in term of online & offline marketing, internal & external communication, and digital platforms.
• Handling the Marketing yearly plan, Strategy& budget for the 6 Divisions (B2B) & 2 Divisions (B2C) across GCC (Kuwait, KSA, UAE, Oman, Bahrain, Qatar) for Alshaya Enterprises and the Corporate projects and corporate identity.
• Responsible of the marketing activities in all AE showrooms across GCC (BTL, TTL, ATL).
Achievements samples to add also:
• Working as part of Alshaya Group corporate branding team to maintain and implement the New corporate identity 2018.
• Establishing the new corporate website with 3D digital walk-in experience for KITCHENHAUS brand.
• Establishing the new “Alshaya Home” concept for interior solutions

Create and develop advanced furniture blog and designer’s community concept to drive digital and actual traffic to Design Circle store concept for high end furniture brands.
• Handling, upgrading, and developing the feel & look for pro-design official website.
• (Omni-channel store concept experience) developing digital platforms design and instore customer experience.
• Creating solutions and communicating the local market.

Developing and launching an e-commerce platform for “The Visitor” local concept store, in addition to handling and implementing yearly plans and strategy for The Visitor gifting concept.
• Implementing plans to 11 branches in Kuwait market.
• Using Oracle system in analyzing, market studies and CRM reporting.
• Strategy, effective solutions, developing and direction for mid to high end brands in (Fashion, accessories & beauty).

Creating, managing, and implementing the updates for planning marketing and printing materials. Working day-to-day on corporate identity and design/visual solutions.
• Handling 18 different retail stores (mid to high end brands).
• Generate marketing objectives to brands and services in local market.
• Maintain, implement, and align plans and activities to social platform news

Working as part of team with fashion designers, copywriter, photographer, other designers, marketing specialists, web developers, and visual merchandisers.
• Develop new branding and concept for ANOTAH brand with implementing it for stores, e-commerce, and all printing and digital materials.
• Develop and implement brand identity.
• Create, manage, and plan for e-commerce products photoshoots