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Norma Saidi, Marketing Executive

Norma Saidi

Marketing Executive·Alshaya Enterprises

Kuwait

Bachelor's degree, Graphic Design

Work experience

Total years of experience: 14 years, 11 months

Marketing Executive

May 2018 - Present

Alshaya Enterprises

Al Kuwait, Kuwait

May 2018 - Present

Responsible for strategy planning, creating - designing and communicating the marketing initiatives & supervising the visuals elements, in addition to the printing materials and all aspects of production.
• Handling the GCC market in term of online & offline marketing, internal & external communication, and digital platforms.
• Handling the Marketing yearly plan, Strategy& budget for the 6 Divisions (B2B) & 2 Divisions (B2C) across GCC (Kuwait, KSA, UAE, Oman, Bahrain, Qatar) for Alshaya Enterprises and the Corporate projects and corporate identity.
• Responsible of the marketing activities in all AE showrooms across GCC (BTL, TTL, ATL).
Achievements samples to add also:
• Working as part of Alshaya Group corporate branding team to maintain and implement the New corporate identity 2018.
• Establishing the new corporate website with 3D digital walk-in experience for KITCHENHAUS brand.
• Establishing the new “Alshaya Home” concept for interior solutions

Company industry:
Interior design
Job role:
Marketing and PR

Marketing Executive

June 2017 - February 2018

Pro-Design company

Al Kuwait, Kuwait

June 2017 - February 2018

Create and develop advanced furniture blog and designer’s community concept to drive digital and actual traffic to Design Circle store concept for high end furniture brands.
• Handling, upgrading, and developing the feel & look for pro-design official website.
• (Omni-channel store concept experience) developing digital platforms design and instore customer experience.
• Creating solutions and communicating the local market.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Executive

November 2014 - May 2017

Habchi & Chalhub W.L.L

Al Kuwait, Kuwait

November 2014 - May 2017

Developing and launching an e-commerce platform for “The Visitor” local concept store, in addition to handling and implementing yearly plans and strategy for The Visitor gifting concept.
• Implementing plans to 11 branches in Kuwait market.
• Using Oracle system in analyzing, market studies and CRM reporting.
• Strategy, effective solutions, developing and direction for mid to high end brands in (Fashion, accessories & beauty).

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing & Graphic Designer

September 2013 - October 2014

STARCO International company

Hawali, Kuwait

September 2013 - October 2014

Creating, managing, and implementing the updates for planning marketing and printing materials. Working day-to-day on corporate identity and design/visual solutions.
• Handling 18 different retail stores (mid to high end brands).
• Generate marketing objectives to brands and services in local market.
• Maintain, implement, and align plans and activities to social platform news

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Fashion Graphic Designer

March 2011 - June 2013

Green Wing Company for fashion - Anotah

Kuwait

March 2011 - June 2013

Working as part of team with fashion designers, copywriter, photographer, other designers, marketing specialists, web developers, and visual merchandisers.
• Develop new branding and concept for ANOTAH brand with implementing it for stores, e-commerce, and all printing and digital materials.
• Develop and implement brand identity.
• Create, manage, and plan for e-commerce products photoshoots

Company industry:
Fashion Design
Job role:
Beauty and Fashion

Education

Al Ahliyya amman University

June 2010

June 2010

Bachelor's degree, Graphic Design

Jordan

Skills

E commerce Solutions
Expert
E commerce Solutions
Expert
Digital Strategy
Expert
Digital Strategy
Expert
Fashion Retail
Expert
Fashion Retail
Expert
Branding
Expert
Branding
Expert
Marketing
Expert
Marketing
Expert
Good time management and prioritizing skills
Expert
Good time management and prioritizing skills
Expert
Communications Skills, debating skills & presentation skills
Expert
Communications Skills, debating skills & presentation skills
Expert
Ability to work under pressure and tight deadlines
Expert
Ability to work under pressure and tight deadlines
Expert
Marketing
Expert
Marketing
Expert
Branding
Expert
Branding
Expert
Fashion Retail
Expert
Fashion Retail
Expert
Digital Strategy
Expert
Digital Strategy
Expert
E commerce Solutions
Expert
E commerce Solutions
Expert

Languages

English
Expert
Arabic
Expert

Memberships

Chalhoub Impact.

Volunteering

November 2014

IMPACT Kuwait

Volunteering in Humanitarian, Environmental & Educational activities

November 2014

INJAZ by: Chalhoub Impact.

Volunteering in the Educational activities in Kuwait local & international schools.

November 2016

Training and Certifications

Training
Leading an engaged workplace
Dale Carnegie
Sep 2018
Illustrator
Illustrator Advance course
Jul 2010
Photoshop
Advance Photoshop skills
Jun 2010
Advance Presentation Skills master class
Advance Presentation Skills master class
Nov 2016
PowerPoint Advance course
PowerPoint Advance course
Mar 2016
Good to Great
Marketing strategy & Marketing professional
Jun 2015
Digital Strategist
Digital Strategist
May 2016
Driving Marketing Effectiveness
Driving Marketing Effectiveness
Mar 2015

Hobbies

  • Photography
    Award winning in portrait photography. Jordanian culture center - Amman, Jordan, 2009