Brand Complaince Manager
Jamaica Blue Cafe's UAE
Total years of experience :8 years, 7 Months
In March 2016 I have been given a bigger responsibility as a Head of Brand Compliance Jamaica Blue UAE.
I have dealt with 3 Major departments including Operations - Marketing & Sales - Training for Brand compliance issues & Solutions.
I have revised & updated brand compliance guidelines for Training & Operations which become the base of our brand portfolio.
• Built a Marketing department for Jamaica Blue Café’s UAE in December 2014
• Achieved 32% sales growth Between Jan 2015 to December 2015
• Developed and planned a new loyalty program for Jamaica Blue Café’s UAE starting Jan 2016.
• Planned and executed a comprehensive social media strategy for multiple social media platforms.
• Planned & executed marketing campaigns for retail coffee market / Retail Coffee Products including coffee makers & other coffee related products for the home users and increased sales share from 6% to 18 % of Retail products in 1 year Time.
• Comprehensive Market Research and conducted SWAT analysis to plan quarterly & yearly marketing strategy and plans for finite and open end ATL, BTL & TTL marketing strategies.
• Gathered Market information by collecting, analyzing, and summarizing data and trends regarding food in coordination with F& B manager to emphasis on our one of main USP ‘ Freshly Made in Store Food ‘ which resulted in increase of Food sale by 32 % In 1 year Time.
• Lunched 4 Major Marketing campaigns of Summer Drinks, Blue Mountain Coffee, and Breakfast & Jamaica Street Food with outstanding results as far as brand awareness and sales. Other small campaigns including New Café Location awareness program.
• As a Head of Training as well I Have made a formidable team of coffee makers ( barista’s personally handpicked by myself which resulted in Jamaica Blue Café’s in participating National Coffee Championship of UAE for the first time to show case our quality of Baristas on National Stage.
• Managing a comprehensive Online & Instore Training program for Customer service assistants & Barista’s to ensure our customers get the best in Service, Coffee & Food.
• Planned and execute BTL campaigns for the brand operations in 3 emirates in UAE.
• Planned and execute quarterly social media strategy on multiple social media platforms.
• Introduced and advertise new range of retail coffee products such as new coffee cup range for home users.
• Enhanced a Loyalty program by adding sponsor a coffee initiative which was unique for the region which resulted in coffee sales growth of 19%
• Being involved in marketing for franchising of the brand on different platforms including Ajman and Dubai franchise expo which resulted in getting multiple contracts for brand franchising in Saudi Arabia & India
• Presented training & development program according to the brand standards for internal staff.
• Plan food & Beverage tasting for employees to make sure they know what they selling in order to educate customer well about the products brand is offering.
• Support new employee orientation program with Operations specific activities and programs.
• Ensure best practices in methods, standards and processes are being used either in hot beverage or Food making.
• Develop Barista training programs to insure quality drinks to be served according to gold standards of the brands.
• Improves customer service quality results by studying, evaluating, and re-designing processes; establishing and communicating service metrics; monitoring and analyzing results; implementing changes.
.• Analyze Coffee & Food market trends specially London Food & Coffee market to make a comprehensive marketing strategy quarterly & yearly.
• Developed and executed strategies based on analysis and feedback with the marketing intelligence to capture market share special central London financial & Tourist district.
• Gained a sales growth of 67% in 1& Half year time with a special focus on Business meetings & parties as we marketed it well with in Financial & Business circles in Central London. Followed by sales growth in executive lunch & Dinner table bookings.
• Worked on Microsoft dynamics CRM to insure a smoothing running of Brand loyalty programs.
• Reformed branding objectives for the café section in the restaurant to insure customers get the right and premium message as far as coffee & Bakery products are concern.
• Engage customers in social media strategy to increase footfall and brand awareness.
• Developed pricing strategies, balancing Brand objectives and customer satisfaction.
Develop and implement a schedule of necessary sampling and analysis activities of food and Beverages.
• Carry out Consultation with chefs and Barista’s about the food & Coffee integration with brand identity.
• Periodically Review hot & cold drinks menu’s specifically coffee to insure menus are up to date according to market.
• Carry out routine comprehensive internal inspections/audits of the food and beverage menu for compliance.
• Support new employee orientation program with Operations specific activities and programs.
• Ensure best practices in methods, standards and processes are being used either in hot beverage or Food making.
• Develop Barista training programs to insure quality drinks to be served according to gold standards of the brands.
• Monitor effectiveness of training programs.
• Maintain a training certification program; certification exams, and a measurement plan to evaluate the effectiveness of training.
• Consult with Barista’s for the development of new signature drinks on special occasions or for festive season.
• Plan food & Beverage tasting for employees to make sure they know what they selling in order to educate customer well about the products brand is offering.
• Improves customer service quality results by studying, evaluating, and re-designing processes; establishing and communicating service metrics; monitoring and analyzing results; implementing changes.
• Determines customer service requirements by maintaining contact with customers; visiting operational environments; conducting surveys; forming focus groups; bench-marking best practices, analyzing information and application.
• Achieves customer service objectives by contributing customer service information and recommendations to strategic plans and reviews.
Supporting the Operations Manager in achieving sales delivering high standards for 4 outlets in Central London area.
