In-Country Research Analyst
Euromonitor International
Total years of experience :12 years, 8 Months
● Conducting syndicated research for FMCG industries in Saudi Arabia including Tissue and Hygiene, Home Care, Consumer Health, Consumer Food Service, Non Alcoholic Drinks, Apparel and Beauty and Personal Care.
● Visiting retail stores to gather product information.
● Conducting trade interviews with different key players of the value chain: manufacturers, suppliers, distributors.
● Collecting and manipulating data points in order to build market sizes, brand participation, and more.
● Analyzing quantitative and qualitative data / information - Hypothesis testing.
● Generating annual reports.
• Building a strategic marketing plan for the launch of LoftByEtab in Jeddah covering different media channels.
• Developing marketing programs throughout the year.
• Leading the execution of marketing programs from start to finish.
• Working closely with other departments, external agencies, and vendors.
• Assist the marketing manager in all planning operations.
• Coordinate with sister companies and partners for marketing material inquires.
• Coordinate with advertising agencies/ media/ and /or designers in order to ensure the required material is consistent with the
company’s corporate identity and branding.
• Designing corporate materials
• Coordinate with other departments in the company to fulfill their marketing related requests.
• Writing, editing, and proofreading documents including corporate and marketing communications materials …etc for publish in the media.
• Regularly updating the company’s website (CMS).
• Regularly updating the company’s social media networks including Facebook, Twitter, Instagram, and Linkedin.
• Evaluate opportunities and creates proposals for marketing purposes.
• ISO 9001:2008 Internal Auditor for the Marketing Department
•Handling Client Accounts both internally with designers and externally with clients.
•Taking part in the design phase of the company’s products and services.
•Participating in designing the clients’ requested products and services.
•Communicating with the print house for Price Offers, providing source files, and final delivery check up.
•Creating, and updating databases for the company's current and potential clients.
•Establishing, maintaining and regularly updating the filing system.
•Responsible for the management and coordination of all activities related to the office communication.
Completed the MPC which includes the following (August 3rd- October 5th, 2010): •Strategic Marketing and its Environment •Using Technology for Customer Relationships in Global Environment •Target Market Selection and Research •Consumer Behavior •Market Research •Promotion Decision •Product Decision •Pricing Decision
Photoshop CS4- Illustrator CS4- Indesign CS4- Coral Draw X4- Adobe Acrobat Professional 9
Graduation Project, the Consumer Protection Rights Campaign for the Consumer Protection Agency: -Creating a communication Agency’s a Name, Logo, Mission Statement, and designing it’s Corporate Identity. -Delivering the Integrated Marketing Communication Campaign Proposal after conducting research, implementing advertisements (Print, Television, Radio, and Web), and developing the Marketing Plan for our client (Consumer Protection Agency) -Used Technologies and Tools: Adobe Photoshop, Adobe Illustrator, Macromedia Flash MX, Adobe Premiere Pro, Final Cut, SPSS, Microsoft Office
