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Nuha Agha, Key accounts manager & Marketing manager- Iraq

Nuha Agha

Key accounts manager & Marketing manager- Iraq·Khairat Al Mazra'a company

Iraq

Bachelor's degree, Business Administration

Work experience

Total years of experience: 13 years, 2 months

Key accounts manager & Marketing manager- Iraq

February 2015 - Present

Khairat Al Mazra'a company

Erbil, Iraq

February 2015 - Present

Monthly promotions with all Key Accounts (C4& CC).
* Managing key accounts, maintaining a long term relationship with accounts and maximising sales opportunities within
them.
* Responsible for managing marketing, advertising and promotional staff and activities at a company or organization.
* Plan marketing and branding objectives.
* Preserving and maintaining all contract terms with Key accounts (C4& CC).
* Analyze market trends and recommend changes to marketing and business development strategies based on analysis
and feedback.
* Coordinator with Management concerning new pricing and share it with Customers.
* Listing new items and share it with all customers.
* Act as the key interface between the customer and all relevant division.
* Ability to understand market dynamics, forecast results, and analyzes and interprets data.
* Strong understanding of trade strategy, and negotiation skill.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Management

Modern Trade& Marketing Manger- Iraq (Unilever)

February 2015 - December 2019

Khariat Al Mazra'a Co.,( Unilever Products)

Erbil, Iraq

February 2015 - December 2019

Iraq starting from 1st of April, 2016 .
Key accounts Executive- Iraq starting from 15th of Feb, 2015 till 1st of April, 2016.
Key Responsibilities for both:
* Successfully established business with new opening key accounts 14 outlets for (Carrefour, City centre, Holland and
Cozmo) in 5 governorates (Erbil, Suly, Duhok, Baghdad and Basra)
* Achieved key accounts annual revenue growth 21% in 2015 and 55% in 2016.
* Activated 120 promotions per year with all Key Accounts across Iraq.
* Setting annual targets for Key accounts considering actual revenues and market potentials and urging customers to
achieve.
* Prepared market study for launching Unilever new products.
* Managing a team of 15 merchandisers and sales Rips. In 5 governorates.
* Playing an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients.
* Accountable for 19 outlets for 5 key accounts monthly sales target nation-wide.
* Managing key accounts, maintaining a long term relationship with accounts and maximising sales opportunities within
them.
* Preserving and maintaining all contract terms with all Key Accounts in Iraq including regular reviews and amendments.
* Matching CWT between Carrefour and Unilever international for 5 projects.
* Coordinator with Management concerning new pricing structures and share it with clients.
* Listing new items and share it with clients.
* Act as the key interface between the customer and all relevant division.
* Make Activity Grid monthly for all key accounts in across of Iraq /2016.
* Responsible for the development and achievement of sales through the direct sales channel.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Marketing and PR

Key accounts Executive

April 2013 - December 2014

Al Bashek Company for trade & fairs

Erbil, Iraq

April 2013 - December 2014

Network marketing with international entities regarding annual exhibition of window& door held in Damascus International
Exhibition.
• Close deals with customers from Italy, Iran and other middle east contributors including contract signing involving space,
advertising and exhibition logistic arrangements.
• Representing the exhibition management as a focal point of contact with the customers.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Management

Sales director

April 2013 - December 2013

Unilever

United Arab Emirates

April 2013 - December 2013

Direct contact with

Company industry:
FMCG
Job role:
Sales

Education

University of Baghdad

August 2004

August 2004

Bachelor's degree, Business Administration

Iraq

GPA (percentage): 75%

GPA (percentage): 75%

Skills

Trade Promotion
Expert
Trade Promotion
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Key Account Management
Expert
Key Account Management
Expert
Customer Development
Expert
Customer Development
Expert
Business Relationship Management
Expert
Business Relationship Management
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
PRICING
Expert
PRICING
Expert
SALES
Expert
SALES
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DIRECT MARKETING
Expert
DIRECT MARKETING
Expert
ADVERTISING
Intermediate
ADVERTISING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
LA GESTIóN DE LA MARCA
Intermediate
LA GESTIóN DE LA MARCA
Intermediate
NEGOTIATION
Intermediate
NEGOTIATION
Intermediate

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
Bachelor business administration

Hobbies and interests

travel