Marketing Advertising Freelancer
Marketing Advertising Freelancer
Total years of experience :31 years, 10 Months
Working on freelance basis on national and international marketing projects. My clients include:
1- Bin Jassim Group, Doha - Qatar
2- Panterra TV, Munich - Germany
3- MK Timelapse GMBH - Germany
4- X-10-tion Studio, Amman - Jordan
• Work includes ATL, BT, TTL advertising campaigns, branding and re-branding campaigns, case specific marketing campaigns, channel marketing initiatives, online and digital marketing and promotions, conceptualizing and designing agreeable branding from logos to related marketing collateral, Conducting comparative analysis of competitor companies, Conducting keyword research and popular search queries of competitors using SEMrush, SpyFu and Google Analytics to establish which words are ranking well with competitors in order to be a step ahead of them while planning our marketing initiatives.
- Handing all matters relating to promotional advertising campaigns, and sponsorship proposals and events.
- Managing the design and organization of marketing ATL, BTL plus collateral while maintaining the consistency of content, style, and branding with respective communications agencies.
- Managing Advertising, advertorials and editorials in local, GCC, ME and International media.
- Aiding the development and implementation of key branding.
- Creating the media plans for all campaigns within my region and helping secure the media buying process with respective suppliers of different media tools which includes, but not limited to; newspapers, outdoor, online, DM & eDM providers and other media tools.
- Evaluating and negotiating all media opportunities/ advertising proposals/ sponsorship proposals proposed for the airline within my region according to the most up-to-date marketing and advertising strategy adapted by the airline by entering hard negotiations to secure best promotional deals for the airline.
- Evaluating and negotiating barter deal proposals by different organizations to secure best promotional barter deals for the airline which tailor fit with our present marketing strategy.
A- Conceptualized and directed the creative themes and treatment of English & Arabic advertising campaigns.
B- Conceptualized and directed the creative design work of many national & international clients while maintaining the consistency of their individually unique content, style, and branding.
A- Adapted the correct English & Arabic advertising creative copy for multiple national and international clients.
B- Conceptualized creative ideas, concepts for multiple national and international clients for their different advertising campaigns.
A- Adapted the correct English & Arabic advertising creative copy for multiple national and international clients.
B- Conceptualized creative ideas, concepts for multiple national and international clients for their different advertising campaigns.
Gave lectures in English Language Department about Modern English Drama, Comprehension, Translation theory & English Poetry (Medieval up to Modern).
Wrote press releases and copy for advertisements, translated press releases, edited journalistic matter, liaised with other Arabic & English newspaper in Iraq, Jordan, Turkey.
The Advertising program provides strategic and creative experiential opportunities within the exciting world of advertising. The strength of this advertising program is experiential learning, allowing students to be actively engaged in a dynamic learning process. This approach prepares students to be strong contributors in the classroom and in the workplace and allows them the opportunity to work consistently with clients to enhance their communication competencies. The emphasis in Conestoga's Advertising program is on the integration of creativity and planning by blending projects and assignments throughout the courses. Students learn about advertising principles and advertising sales management and develop advertising concepts from idea to finished product. They are also introduced to the principles of public relations, media planning, web design, event planning, and entrepreneurship. A five-week work placement provides experience to prepare students for the advertising industry.
Obtained my MA English Literature, Modern English Drama. Thesis entitled The Concept of Victimization in some of Tom Stoppard Plays.
