Nurhayati Mohamad, MARKETING COMMUNICATIONS

Nurhayati Mohamad

MARKETING COMMUNICATIONS

INDEPENDENT

البلد
المملكة المتحدة - لندن
التعليم
بكالوريوس,
الخبرات
0 years, 0 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :0 years, 0 أشهر

MARKETING COMMUNICATIONS في INDEPENDENT
  • المملكة المتحدة - لندن
  • أشغل هذه الوظيفة منذ يونيو 2018

Managing business development, marketing and communications administration of each project
assignment for the renown international luxury hotel resort photographer, John Athymaritis.
Stakeholders/Clients spanning across continents of Europe, South East Asia, Middle East, the
Caribbean etc.
Achieving growth of accounts by 9 times higher comparatively with year 2018.

Head of Marketing Communications في SIX SENSES RESORTS ZIGHY BAY, SULTANATE OF OMAN
  • يونيو 2016 إلى مايو 2018

Key KPIs and achievements:
• Leading and managing every aspect of partnership marketing, branding and Public Relations
portfolios for the 3rd most luxurious resort in the Middle East region.
• Implement marketing, PR, social media and brand partnership strategies
• Initiate and drive marketing, advertising and public relations campaigns to raise the hotel’s profile
and build brand awareness
• Draft all copy for press releases, speeches, presentations and marketing collaterals
• Participate as the official spokesperson for the hotel when the General Manager is not available
for comment
• Create and pitch relevant story angles related to resort’s USP and Company’s business
objectives; set up interviews with hotel and department leaders with key media when required
• Oversee work scope and deliverables of third-party PR agencies worldwide
• Managing and facilitating all photography & videography projects for the resort
• Facilitate and co-ordinate press trips with hotels’ stakeholders, bloggers or individual journalists
• Monitor market conditions and

Head في PETRONAS GROUP
  • يناير 2016 إلى مايو 2016

Key KPIs and achievements:
Stakeholder Management
• Leading and managing internal communication & management for the division.
High Profile Events Management
• Leading the inaugural visit of Prime Minister Malaysia to Integrated Operations
Center of OE during OTC Asia. Managed the events’ arrangements, catering,
protocol, flow of itinerary/visit, guests’ list etc.
Corporate Communications
• Drafting, planning and execution of Change Management Plan for all corporate initiatives &
roll-outs for the COE, Technical Global Upstream Division

CORPORATE AFFAIRS & ADMINISTRATION
  • يونيو 2015 إلى ديسمبر 2015
CORPORATE AFFAIRS & ADMINISTRATION في UPSTREAM
  • سبتمبر 2013 إلى يونيو 2015
CORPORATE AFFAIRS & ADMINISTRATION
  • يونيو 2012 إلى أغسطس 2013
Senior Executive في MALAYSIA AIRPORTS HOLDINGS BERHAD
  • ماليزيا
  • نوفمبر 2009 إلى مايو 2012
Commercial Manager في THE WESTIN LANGKAWI RESORT & SPA
  • سبتمبر 2006 إلى أكتوبر 2009

Client’s Office, Planning and Development
Key KPIs and achievements:
• Strategically managed Commercial portfolio within Client’s Office, Planning & Development Unit of
Malaysia Airports Holdings Berhad during the 2 years contract of designing the second largest
airport in Malaysia.
• Liaising with headquarters and meeting the needs of every Stakeholders i.e. Airlines - AirAsia, MAS,
Firefly, Customs Malaysia, Divisions within MAHB - Commercial, Operations among others in the
challenging project of planning & designing the new LCCT i.e. klia2 worth of RM 4.0 billions.

Asst. Marketing Communications Manager في Sheraton Perdana Resort Langkawi (Starwood Group of Hotels & Resorts)
  • يناير 1991 إلى يناير 2009

Key KPIs and achievements:
• Spearheaded the rebranding of Sheraton Perdana Resort to The Westin Langkawi Resort & Spa for
marketing communications department.
• Planned, managed and executed the launch of resort with Minister of Tourism Malaysia office as the
VIP to officiate the rebranding.
• Set-up the new set of sales & marketing kit collaterals - from design to printing production i.e. sales
folder, resort’s CD, etc.
• Independently managed the Marketing & Communications Department and its daily tasks.
Awards attained during tenure with TWLRS
1) Divisional Awards 2008 Starwood Hotels & Resorts South East Asia - The Westin Langkawi
Resort & Spa : Wired Divisional Winner
2) Divisional Awards 2008 Starwood Hotels & Resorts South East Asia - The Westin Langkawi Resort
& Spa : Starwood Preferred Planner/Starwood Meetings.com - Regional Winner
3) Exceptional result for AP property content audit sheet branded websites Q1

GM في THE MANAGEMENT OF JOHOR BAHRU CITY SQUARE
  • أغسطس 2003 إلى يناير 2006

Communications & Promotions Exec., Johor Bahru City Square
Key KPIs and achievements:
• Organised & managed the launch of Bliss Card ( Johor Bahru City Square’s latest marketing tool; a
loyalty programme for all shoppers \{smart card for parking & privileges).
• Writing newsletters for all office and retail tenants (up to 400 external stakeholders)
• Writing press releases for the landed development of real estate division
• Selecting the right retailers for each promotion area within the mall
• Managing media relations and their visits; arranging luncheons and discussions, interviews with the

الخلفية التعليمية

بكالوريوس,
  • يناير 2002

Specialties & Skills

Major Events
Corporate Social Responsibility
Budgeting
Marketing Communications
Planning
CUSTOMER RELATIONS
MANAGEMENT
MARKETING
MARKETING COMMUNICATIONS
MEDIA RELATIONS
NEWSLETTERS
PHOTOGRAPHY
PRESS RELEASES
PROMOTIONAL MATERIALS
REAL ESTATE

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.

اللغات

الانجليزية
متمرّس
المالية
متمرّس