MARKETING COMMUNICATIONS
INDEPENDENT
مجموع سنوات الخبرة :0 years, 0 أشهر
Managing business development, marketing and communications administration of each project
assignment for the renown international luxury hotel resort photographer, John Athymaritis.
Stakeholders/Clients spanning across continents of Europe, South East Asia, Middle East, the
Caribbean etc.
Achieving growth of accounts by 9 times higher comparatively with year 2018.
Key KPIs and achievements:
• Leading and managing every aspect of partnership marketing, branding and Public Relations
portfolios for the 3rd most luxurious resort in the Middle East region.
• Implement marketing, PR, social media and brand partnership strategies
• Initiate and drive marketing, advertising and public relations campaigns to raise the hotel’s profile
and build brand awareness
• Draft all copy for press releases, speeches, presentations and marketing collaterals
• Participate as the official spokesperson for the hotel when the General Manager is not available
for comment
• Create and pitch relevant story angles related to resort’s USP and Company’s business
objectives; set up interviews with hotel and department leaders with key media when required
• Oversee work scope and deliverables of third-party PR agencies worldwide
• Managing and facilitating all photography & videography projects for the resort
• Facilitate and co-ordinate press trips with hotels’ stakeholders, bloggers or individual journalists
• Monitor market conditions and
Key KPIs and achievements:
Stakeholder Management
• Leading and managing internal communication & management for the division.
High Profile Events Management
• Leading the inaugural visit of Prime Minister Malaysia to Integrated Operations
Center of OE during OTC Asia. Managed the events’ arrangements, catering,
protocol, flow of itinerary/visit, guests’ list etc.
Corporate Communications
• Drafting, planning and execution of Change Management Plan for all corporate initiatives &
roll-outs for the COE, Technical Global Upstream Division
Client’s Office, Planning and Development
Key KPIs and achievements:
• Strategically managed Commercial portfolio within Client’s Office, Planning & Development Unit of
Malaysia Airports Holdings Berhad during the 2 years contract of designing the second largest
airport in Malaysia.
• Liaising with headquarters and meeting the needs of every Stakeholders i.e. Airlines - AirAsia, MAS,
Firefly, Customs Malaysia, Divisions within MAHB - Commercial, Operations among others in the
challenging project of planning & designing the new LCCT i.e. klia2 worth of RM 4.0 billions.
Key KPIs and achievements:
• Spearheaded the rebranding of Sheraton Perdana Resort to The Westin Langkawi Resort & Spa for
marketing communications department.
• Planned, managed and executed the launch of resort with Minister of Tourism Malaysia office as the
VIP to officiate the rebranding.
• Set-up the new set of sales & marketing kit collaterals - from design to printing production i.e. sales
folder, resort’s CD, etc.
• Independently managed the Marketing & Communications Department and its daily tasks.
Awards attained during tenure with TWLRS
1) Divisional Awards 2008 Starwood Hotels & Resorts South East Asia - The Westin Langkawi
Resort & Spa : Wired Divisional Winner
2) Divisional Awards 2008 Starwood Hotels & Resorts South East Asia - The Westin Langkawi Resort
& Spa : Starwood Preferred Planner/Starwood Meetings.com - Regional Winner
3) Exceptional result for AP property content audit sheet branded websites Q1
Communications & Promotions Exec., Johor Bahru City Square
Key KPIs and achievements:
• Organised & managed the launch of Bliss Card ( Johor Bahru City Square’s latest marketing tool; a
loyalty programme for all shoppers \{smart card for parking & privileges).
• Writing newsletters for all office and retail tenants (up to 400 external stakeholders)
• Writing press releases for the landed development of real estate division
• Selecting the right retailers for each promotion area within the mall
• Managing media relations and their visits; arranging luncheons and discussions, interviews with the
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