Marketing Manager - Strategist
The Immigration Office
Total years of experience :17 years, 4 Months
Create, develop and implement 360 marketing strategy.
Coordinate the entire marketing activity with focus on:
- Events Management
- Digital and Online Presence
- B2C Campaigns
- Brand Awareness Endorsement
Analyzed market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures.
Developed the product/business strategy, its pricing and analysis, and performed ongoing business analysis to drive the brand performance.
Prepared work plans, established marketing strategy, conducted evaluation and control via reports.
Conducted market surveys to define target audience, constructed forecasts and budgets.
Key Achievements
- Strong online presence
- Effective lead generation
- Relevant market share gain within the first 6 months of activity.
• Fostering and maintaining strong working relationships with customers and key corporate accounts, making effective use of the CRM database to manage and evaluate individual and corporate contacts
• Leading and mentoring a large team, ensuring their performance to a high standard, in addition to monitoring their longer term training and development needs
• Taking overall responsibility for developing and implementing strategic marketing activity including digital and budget planning, product marketing, print and campaign schedules and creating PR activity
• Overseeing work outsourced to external agencies and ensuring the delivery of high quality output
• Working collaboratively with multi-disciplinary teams and individuals, effectively understanding their initiatives and strategic objectives to ensure the smooth running of marketing operations
• Playing a vital role in the development of customer service standards benchmarked against competitors and training teams on these standards, before regularly monitoring service levels and making recommendations for improvements as necessary
• Providing extensive corporate marcomms support to colleagues through the coordination of successful events where branding and marketing opportunities are maximized
• Leading creative output in all its forms such as developing and supervising the production of advertising, writing and executing all printed corporate marketing material and assisting in the development of numerous portals and websites
• Maintaining accurate and up-to-date records of open house events and collating and maintaining high quality event materials including brochures, leaflets, flyers, insertions and BC
• Evaluating potential new suppliers and adding strong performers in creative, graphic design, merchandising, print and digital to a preferred suppliers list
• Developing and writing briefs for distribution to external agencies as required
Key Achievements
• Adding two government entities to the portfolio within three months of employment
• Improving client and lead registration within the CRM database by using B2C client registration forms and networking tracking for B2B
• Working with media colleagues to build a new media database within the CRM database
• Revising and improving internal systems to record and monitor customer complaints and feedback
• Leading a team in the delivery of corporate marketing and communications functions within a highly competitive UAE market place
• Delivering brand management, corporate positioning, product launch and marketing plans that are workable across three different and challenging areas of business: USA, Europe and the Middle East
Key Achievements
• Researching, positioning, developing and implementing a successful marketing and brand strategy to launch the organization and a new line of networking equipment, into the UAE market
• Developing a product launch strategy for emerging markets such as Latin America
• Working within a digital adverting agency start-up with the objective of delivering high-end concept digital and social media advertising campaigns
• Overseeing the development and implementation of long term agency marketing, communications and PR strategies and campaigns
Key Achievements
• Leading and developing high value, critical accounts and producing business winning pitches, in order to bring new clients into the organization
• Supervising the creative team, while overseeing group marketing strategy and creating and executing marketing plans across local network television, the travel agency and the spa fitness club
Key Achievements
• Developing and implementing highly successful marketing and advertising concepts for the venues and running three events per week with an average of 2000 attendees
• Leading qualitative and quantitative research processes with the overarching objective of adding insight to client brand and advertising understanding and development
• Effectively analyzing and reporting on a wide range of existing research, information and data such as keeping abreast of cultural and social trends and the impact of these on target consumers
2011 Bachelor of Science and Engineering TECHNICAL UNIVERSITY, CLUJ NAPOCA, ROMANIA President of the Students committee, Member of the Faculty Board, elected member of the Univerity Senate, Vice president of the Faculty students NGO, Vice president of the NGO student Consortium in Cluj Napoca
2002-2006 High-school TECHNICAL COLLEGE, TURDA, ROMANIA
