Obaida Abdulhadi Tellawi, Sales Planning Manager

Obaida Abdulhadi Tellawi

Sales Planning Manager

alfanar electric

Location
Saudi Arabia
Education
Bachelor's degree, MECHANICAL POWER ENGINEERING
Experience
14 years, 9 Months

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Work Experience

Total years of experience :14 years, 9 Months

Sales Planning Manager at alfanar electric
  • Saudi Arabia - Riyadh
  • My current job since May 2020

• Partner with the Sales Team to develop the strategies and plans necessary to meet the organization’s revenue growth deliverables.
• Review actuals in monthly Trade Dashboard and explain any variances to forecast. Adjust trade plans per sales input consistent with budgetary constraints.
• Analyze effectiveness, efficiency, and ROI of all promotions.
• Assist Analytics Team prepare and update standardized category presentations and syndicated data reports for organization.
• Collaborate with Marketing Team to develop competitor’s profile.
• Collaborate with Field Sales Team to Enhance the forecast accuracy by managing the forecast process (Customer, Branch, Product)
• Present provision of analysis for entire Trade Marketing plus Sales initiatives along with insight to concerned managers.
• Ensure tracking sales objectives along with promotion effectiveness.

Sr. Sales Planning Engineer at alfanar electric
  • Saudi Arabia - Riyadh
  • February 2015 to April 2020

• Monitor the performance of the assigned branch by product - distributor - Sales Rep.
• Follow up the Offers' & Customers' performance focusing on the remaining QTY's to meet the predetermined target.
• Control & maintain the market information system (survey creation / team communication / measure the completeness / data accuracy check / analyze the data / update the required dashboard & reports)
• Communicate, activate & follow up the actionable plan & measure the progress.
• Follow up the forecast process (generate the initial forecast, validate the sales opportunity & follow up with all stakeholders to get the final forecast & communicate it (deliver) to Sales Planning Manager.
• Constant Monitoring of the particulars of the (Customer's Outlook) report (size, lost opportunity, target achievement, credit limit, ...) along with insight to concerned managers.

Eng. Demand and Distribution Planning at alfanar electric
  • Saudi Arabia - Riyadh
  • July 2012 to January 2015

• Study and control the target Inventory branch wise by Preparation and Arranging the regular Shipments from central store to the branches and between the branches and Creating the required STO's.
• Preparation and Arranging Update Forecast for all sales channels thru forecast committee arrangement.
• Study and control total company inventory according to the target stock,
• Prepare the achievement and OTP report each month to check Production accuracy.
• Communication with sales managers and support to improve sales and customer service level.
• Preparing the Forecast accuracy report with High /Low sales check, and horses offer Achievement.
• Prepare Sales & operation report to present the sales and production figures in the monthly BUC (Business Unit Committee).

Raw Material Planning Engineer at alfanar electric
  • Saudi Arabia - Riyadh
  • June 2010 to June 2012

• Maintain the planning parameters for the Raw Materials (SS, Lot Size, etc., ) periodically for the smooth function of executing MPS.
• Responsible for External Procurement function for Copper, Steel & Breakers- material groups.
• Study and convert the planned orders to purchase requisitions as a function of the incoming requirements and validation by past monthly consumption.
• Material availability Validation for the requirements of current MPS to ensure the availability of all the raw materials required for open production orders.
• Follow up delivery for the shortage Raw materials with Purchase and Logistic Department to ensure and meet production Schedule dates.
• Validating and take necessary action for Exception messages like Re-Scheduling In/Out, Cancel Process, Stock fallen below SS Level, Start date/End date in the Past, etc.,
• Coordinating with Internal Procurement Planner for any Schedule Changes in external procurement and to reflect the same changes in MPS.
• Coordinating with Design and purchasing department at the time design change/Phase-in &Phase out of materials without affecting the availability.

Specialist – Master Data Governance at alfanar electrical
  • Saudi Arabia - Riyadh
  • March 2010 to June 2010

creating and updating the specification of material item code

MECHANICAL ENGINEER at MODERN COMPANY FOR GLASS INDUSTRY
  • Syria - Homs
  • August 2009 to March 2010

MECHANICAL INSTALLATION

Steel Structure works for oil tanks, and the batch house silos

the steel structure works for the glass oven ( the Smelter) and also The supervision for stone erection for the same project

Education

Bachelor's degree, MECHANICAL POWER ENGINEERING
  • at ALBAATH UNIVERSITY
  • August 2009

Power stations, gas turbines, vapor turbines, internal combustion engines,

Specialties & Skills

Forecasting
Budgeting
Analysis
Planning
Software skills
Microsoft Excel
Analysis
Data mining
Management
MS Power BI
data Analysis
dashboarding

Languages

English
Expert
Arabic
Native Speaker

Memberships

APICS American Production & Inventory Control Society
  • 1763748
  • November 2011
Saudi Engineering Association
  • 52357
  • January 2012

Training and Certifications

PMP (Certificate)
Date Attended:
July 2022
Google Data Analytics (Certificate)
Date Attended:
November 2022
The Complete Data Science Boot camp (Training)
Training Institute:
365 Careers (Udemy )
Date Attended:
March 2020
Duration:
29 hours
CPIM, Basic of supply chain management (Training)
Training Institute:
TRAX consulting
Date Attended:
May 2011
Duration:
72 hours

Hobbies

  • Sports